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Urgency Starts With Knowing Their Pain

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What you do want to ask yourself is what keeps them up at night? Because if you're going to solve the problem of what keeps them up at night worrying, and what exists in their life or their business right now that makes calling you a necessity today, then you are really well dialed in to who your ideal client is, right? So you know, I live in the northeast, I live right near our ski resort. There's probably two weeks left of the ski season. Skiers know this. This is a problem for skiers. Skiers want to get that last couple runs in before the end of the year. So if you're a skier, what exists right now. It's a sunny day. I walked out today and like oh, you know, I feel like I missed the whole ski season. I'm a skier. I live near the ski resort. What do you think that company ought to be doing right now? Right. Trying to push that pain button, alright. Hey, two more weeks. That's it and the season's over. One last chance, come on out.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Carl-Gould-#70secondCEO-Urgency Starts With Knowing Their Pain