Creative industries offer the potential for going global with local flavor, unlike any other scalable businesses that are alike everywhere you go says Alice Loy, a co-founder of the world's first accelerator for creatives called Creative Startups. Alice argues that we need a new economy based on new models of investing and she says that creatives need to be a part of that conversation because they have a crucial role in combining community and culture. We also discuss the good questions to ask and the need for ambiguity as a way to stimulate entrepreneurship.