So many of us are afraid to be different and stand out of the pack. Our guest, Andrew Lacanienta, a senior strategist at George P Johnson Experience Marketing, thrives when he can share his uniqueness with others as long as what he does is truthful to himself. Andrew holds a PhD in Experience Design so we just couldn’t avoid the topics of experience and transformational design, however, we tackle them from both the personal and the business context. We also talk about the importance of embodied experience that makes us connect between our minds and hearts.