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- [00:00]
Tim Harford
Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. With convenient digital tools, helpful resources and personalized guidance, they can help your business forge ahead confidently. Learn more@chase.com business chase for business Make More of what's Yours the Chase Mobile app is available for select mobile devices. Message and data rates may apply JPMorgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. Have you ever.
- [00:38]
Hannah Ingram Moore
Gotten sick on a very expensive, very non refundable family trip? AmazonOne Medical has 247 virtual care so you can get help no matter where you are. And with Amazon Pharmacy your meds can get delivered right to your hotel fast. It's kind of like the room service of medical care. Thanks to Amazon Healthcare just got less painful.
- [01:00]
Tim Harford
In golf, precision is everything on and off the course. PGA of America chose advanced 5G solutions from T Mobile for Business for smooth operations and seamless transactions. Together they enhance ticketing and concessions for better fan experiences from gate to green. This is pro level efficiency. This is PGA of America with T Mobile for Business. Take your business further@t mobile.com now. Pushkin Wonderful news. Cautionary Tales has been nominated for a Webby Award. The category is Best Original Music Score and Sound Design. Well, you know who deserves the credit for that? It is the wonderful Pascal Wise. Pascal has been with Cautionary Tales right from the start. I remember sitting with him plotting how to make the sound of rats scurrying in a deserted warehouse for our airship episode. If you would like to show us some love and show more importantly Pascal Wise some love, go along to webbyawards.com and give us a vote. We will put a link in the show. Notes an old man walked up and down his garden. Then he walked up and down his garden again. The next day, the old man walked up and down his garden. This may not sound very interesting, but in April 2020, the old man walking up and down his garden was big news in the uk. Day after day, the old man was on all the newspaper front pages. The BBC sent a camera crew to the garden to broadcast live to the nation as the old man shuffled carefully along, gripping the handles of his walking frame, his shoulders hunched. Smartly dressed in a shirt, tie and blazer, army medals pinned to his chest. In endless television interviews, the old man shared his homespun optimistic philosophy. Tomorrow will be a good day. Lord knows we needed some optimism in April 2020, a month into the first COVID lockdown. What else was on the news in Britain? Daily government press conferences with their grim statistics about infections, hospital admissions and deaths. The slogan on the lectern exhorted Brits to stay home. Protect the nhs. Ah, yes, the nhs. The National Health Service. In windows of houses, people put up posters, their children's crude drawings of rainbows adorned with the words thank you, NHS. Once a week, at 8pm on Thursday, we'd all open our doors, stand on our doorsteps, bang spoons on saucepans and applaud the clap for carers. Then we'd all go back inside to resume the business of staying home. It was a strange time. Along came a man who captured the zeitgeist. An old man walking up and down his garden. Captain Tom Moore was 99 years old. He was recovering from a fall that had fractured his hip. He wanted to walk up and down his garden a hundred times before his hundredth birthday. A sponsored walk to raise money for the NHS nurses who'd cared for him. The British people took Captain Tom to their hearts. Thousands of pounds rolled in for Captain Tom's sponsored walk. Then millions, then tens of millions. It was the feel good story of the lockdown. I mentioned that this story started in a strange time, but as the world got back to normal, the story itself just got stranger. It tells us something about our own impulse to give to good causes. And it ends in disgrace, with a wrecking crew in the old man's garden. I'm Tim Harford and you're listening to Cautionary Tales. Tom Moore's family had his hundredth birthday party all planned out. They'd roast a hog and hire a singer to perform hits from Tom's youth, like the Vera Lynn classic We'll Meet Again. When that song came out in 1939, Tom was 19 years old. Young men were going to fight in the Second World War and Vera Lynn gave them the words for their goodbyes to their families. We'll meet again don't know where don't know when But I know we'll meet again Some sunny day. Tom served for six years in the British army, rising to the rank of captain. He built a career in sales and management, raised two daughters, retired and nursed his wife through dementia. After his wife died, Tom moved in with his younger daughter, Hannah, her husband and their two children. Hannah Ingram Moore is one of Britain's leading businesswomen, as she says on her website, which offers her services as a brand marketing coach and acclaimed business strategist. The family lived in a big house in a village in Bedfordshire, an hour north of London. The move gave Tom a purpose. As Hannah later explained to a journalist, he'd started to feel invisible in old age. People look through me, he complained. Even in his 90s, he could still make himself useful. In the Ingram Moore's big house, Tom fed the dogs, mowed the lawn, tinkered in the workshop and cooked roast dinners. One day, unloading the dishwasher, he tripped. I got tangled up on my own feet, he recalled. He hit his head, fractured his hip and punctured his lung. From his bedside, Hannah called her sister. You'd better come. He's not going to make it. But he did. After weeks in hospital, Tom was well enough to go back home and determined to get back on his feet again. He ordered a treadmill so he could keep up his physio exercises during winter. The family started to plan his hundredth birthday party for the end of April. Not many heroes of the Second World War made it to that age. Maybe the local newspaper would like to print his picture. Hannah drafted a press release. But then came Covid. Nobody would be holding any parties in April. As the weather improved, Tom moved his physio regime into the garden, walking up and down with the aid of his walking frame, Hannah's husband suggested a challenge. Could you do a hundred laps of the garden to celebrate your hundredth birthday? I'll give a pound a lap to the charity of your choice. Fair enough, said Tom. He chose NHS Charities Together, an organisation that supports frontline healthcare workers, like the ones who'd nursed him back to health after his fall. The children took a video of Tom walking with his frame and sent it to friends and family. Hannah set up a page on the website justgiving.com she set a target of 1,000 pounds, about $1,250. Then she remembered the draft press release about the party that wasn't going to happen. She rewrote it, sharing details of Tom's sponsored walk instead, and sent it off to the local media. You can never be sure what's going to go viral. Lots of people set themselves personal challenges and ask for pledges to charity to motivate them to see that challenge through. The vast majority hold no interest at all for anyone beyond friends and family. Why did Captain Tom make headlines? One answer comes from metaphor, the language we choose to talk about events. When the COVID pandemic came along, for example, some used the metaphor of a natural disaster, a tsunami of illness approaching our shores. Some used metaphors from sport. We had to think of Lockdown as a marathon, not a sprint, but the most common metaphor war. Covid was an attacker, an enemy that must be fought. The choice of metaphor matters. In times of war, governments can impose authoritarian measures that we'd never normally let them get away with. People can be asked to make sacrifices for the common good. In a broadcast to the nation early in the first lockdown, The Queen herself, 93 years old, asked Britons for those sacrifices. I hope in the years to come, everyone will be able to take pride in how they responded to this challenge. And those who come after us will. Will say the Britons of this generation were as strong as any. As strong as any. The Queen was asking us to compare ourselves to the strongest generation, the one that defeated Hitler. In case that wasn't clear enough, it reminds me of the very first broadcast I made in 1940. The Queen ended her message to the nation by asking us to endure the loneliness of lockdown and have faith that better times lay ahead. We will be with our friends again. We will be with our families again. We will meet again. We'll meet again. Don't know where, don't know when. The virus was the Nazis, the pandemic was the Second World War. Enduring the lockdown was like surviving the Blitz. Then into the national consciousness shuffled Captain Tom. Here was a man who'd served his nation in the Second World War, a living link to that spirit of collective sacrifice that had got us through the war and would get us through the lockdown. Determinedly plodding up and down his garden, raising money in aid of frontline NHS workers. Here was a man who personified the very best of British selfless, stoical, steadfast. With hindsight, you can see why the nation latched on to Captain Tom. You couldn't have come up with a better symbol of British lockdown spirit if you had tried. But when Hannah Ingram Moore pressed send on her email to the local press, she could hardly have imagined the perfect storm she was about to unleash. Cautionary tales will be back in a moment.
- [13:47]
Hannah Ingram Moore
Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. Boost productivity. With all the banking tools and resources you need all in one place and always just a few taps away. They're driven to simplify your workday and help you find the answers you need so your business can forge ahead confidently. Plus, Chase's team of experts is ready to offer personalized guidance, helping you tackle challenges and make informed decisions every step of the way. With Chase for Business on your side, you can grow stronger and go farther than you imagined. Learn more@chase.com business chase for business make more of what's yours the Chase Mobile app is available for select mobile devices. Message and data rates may apply JPMorgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. Ryan Reynolds here from Mint Mobile.
- [14:44]
Tim Harford
I don't know if you knew this, but anyone can get the same Premium Wireless for $15 a month plan that I've been ENJ. It's not just for celebrities. So do like I did and have one of your assistant's assistants switch you.
- [14:56]
Ryan Reynolds
To Mint Mobile today.
- [14:57]
Tim Harford
I'm told it's super easy to do@mintmobile.com.
- [15:00]
Hannah Ingram Moore
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- [15:19]
Tim Harford
Yep.
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Hannah Ingram Moore
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- [15:33]
Tim Harford
I didn't realize you did that.
- [15:34]
Hannah Ingram Moore
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- [15:38]
Tim Harford
I mean, I always thought I needed.
- [15:40]
Hannah Ingram Moore
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- [15:49]
Ryan Reynolds
Hmm.
- [15:50]
Hannah Ingram Moore
I just might have to do more. Oh, okay. Whatever you need. How about you tell me what you had in mind?
- [15:55]
Tim Harford
Okay then.
- [15:57]
Hannah Ingram Moore
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- [16:16]
Tim Harford
Hannah Ingram Moore's press release leads to an interview on a local radio station. Donations on JustGiving.com pass the thousand pound target. She gets a call from a local television station. What might be a realistic new target? Hannah wonders. 5,000. The local TV people are skeptical. It's a lovely story, they say, but don't get your hopes too high. The economy's ground to a halt with a lockdown. Nobody's in the mood to spend money at the moment. The piece on local television catches the attention of national television. The BBC want to interview Tom. Live on their breakfast show, Hannah and the family scramble to figure out the technology. They put an old music stand in front of Tom, Tom's favorite chair, and secure Hannah's phone to it with Blu Tack. Tom's a bit deaf and the phone speaker isn't very loud, so Hannah perches on a chair next to him to repeat what the BBC presenters say. So how are you going to. What would you say to the nation in order to help us all to keep calm and carry on? Yes, I think the thing is that, remember, tomorrow is a good day.
- [17:35]
Ryan Reynolds
Tomorrow you will maybe find everything much better than today.
- [17:42]
Tim Harford
Donations on Captain Tom's Just Giving page flash past 5,000, then 10,000, 100,000. The broadcaster Piers Morgan invites Tom and Hannah onto his morning show on itv. By now, the total's closing in on half a million and Morgan says he's going to help. Here's what I'm going to do, Tom. I'm going to put £10,000 of my own money into your fundraising today. And I hope that encourages everyone watching at home to do the same, to be as generous as they can. Two days later, Tom's in the middle of yet another interview on the BBC when the presenter cuts in with breaking news. Donations have just passed 5 million with no signs of stopping. In 2007, the economists Dean Carlin and Daniel Wood worked with the charity Freedom From Hunger to conduct an experiment. They wanted to explore a simple question. Why do people donate to charity? There's an obvious answer. We want to do good in the world. Obvious, but often wrong. The researchers tested the impact of two kinds of direct male appeal. Both mail shots started with a photo of a sad looking woman and some heartrending text. Sebastiana has known nothing but abject poverty her entire life. One group of donors got a mail shot that went on to explain how caring people like you had helped Sebastiana to turn her life around. Her young son Aurelio runs up to hug her. She says, I do whatever I can for my children. The other group's mail shot instead talked about how rigorous scientific methodologies attested to the cost effectiveness of the charity's intervention. The result? A few larger donors gave more when they received the text about rigorous scientific methodologies. But most smaller donors gave less. They weren't moved to donate by evidence that their donation would be maximally cost effective. They were moved by the thought of a young boy hugging his mum. They gave not to do good, but to feel good. Economists call it the warm glow effect, and it surely explains why Brits in the Pandemic threw so much money at Captain Tom's fundraising appeal, not many will have read up on the detail of how NHS Charities Together proposed to use their donation and carefully weighed it up against alternative potential recipients of their generosity. No, they wanted to see the look on the old man's face as a journalist tells him the total has blasted past another milestone. Captain Tom's fundraising made Britain feel good about itself in a difficult time. You got a warm glow from being part of it. At the Ingram Moore's house lockdown, life has gone crazy. Crazy. Tom is doing dozens of interviews a day. The local post office is groaning under the weight of hundreds of thousands of cards to congratulate Tom on his hundredth birthday. Far too many cards for the family to cope with. Volunteers at the local school put them on display. Soon they've taken over the whole school hall. Satellite broadcast vans descend on the village. Drones buzz over the Ingram Moore's garden. Cameras poke through the hedge. It's overwhelming, intrusive, exhausting. But as long as the money keeps rolling in for charity, Tom and his family decide they can't possibly stop. When the day arrives for Tom to complete his hundredth lap, Tom's old army regiment sends soldiers to line up in his garden in a guard of honor. Socially distanced, of course. The BBC broadcasts the event live to the nation with a reverential commentary as Tom carefully pushes his walking frame towards the camera. And here he comes, Captain Tom Moore approaching his 100th birthday. 100 laps of his garden during lockdown. All of the money going to NHS charities. A guard of honour from the 1st Battalion, the Yorkshire Regiment, inches to go. And there he is. Congratulations. The moment might have seemed just a little bit absurd, all this pomp and ceremony for an old man walking up and down his garden. But it was touching nonetheless. And it wasn't over yet. Tom had completed his lapse. With a couple of weeks to spare before his birthday, the singer and Broadway star Michael Ball got in touch. He wanted to release a song with Tom, a cover of you'll Never Walk Alone. When you walk through a storm, hold your hand. Tom recorded his part from his favorite armchair. Michael Ball from his home studio. He'll Never. The screen split into dozens of zoom call boxes filled with nurses from the NHS Voices Of Care choir. The song went straight to number one. All proceeds went to NHS charities together. When the appeal on JustGiving.com came to a close on the last day of April, Tom's hundredth birthday, he'd raised an astonishing 38.9 million pounds for NHS frontline workers. That's about $50 million. The Royal Air Force celebrated by flying two wartime planes, a Hurricane and a Spitfire, over Tom's garden. The Prime Minister, Boris Johnson, announced that Tom would be knighted for his services to fundraising, becoming Captain Sir Tom. The whirlwind appeal was over. What next? Tom could, of course, have chosen to withdraw from the public eye and live out his days in the privacy he'd enjoyed until a few short weeks ago. But he was now a famous, much loved figure. Captain Tom had become a powerful brand. There must be opportunities to use his public profile to do even more good. The family decided a new charity should be set up, the Captain Tom Foundation. It would raise money and make grants to causes close to Tom's heart. The family also set up a new company and trademarked Captain Tom's name. The charity's website linked to and looked very much like an online store from which you could buy official Captain Tom T shirts, a Captain Tom Rose or Captain Tom Gin that would give you a warm glow twice over from the name on the label and the booze in the bottle. If you clicked through to buy something from the online store, the proceeds would go to the Captain Captain Tom Foundation. Right. The online store also promoted Captain Tom's memoir, hastily commissioned by a publishing company and titled Tomorrow Will Be a Good Day. In the prologue, Tom wrote astonishingly, at my age, with the offer to write this memoir, I've also been given the chance to raise even more money for the charitable foundation now established in my name. That seemed pretty clear. Buy the book and the money would go towards the charitable foundation, or some of the money at least, wouldn't it? Cautionary tales will be back in a moment.
- [26:39]
Hannah Ingram Moore
Behind every successful business is a vision. Bringing it to life takes more than effort. It takes the right financial foundation and support. That's where Chase for Business comes in. Boost productivity. With all the banking tools and resources you need all in one place and always just a few taps away, they're driven to simplify your workday and help you find the answers you need so your business can forge ahead confidently. Plus, Chase's team of experts is ready to offer personalized guidance, helping you tackle challenges and make informed decisions every step of the way. With Chase for Business on your side, you can grow stronger and go farther than you imagined. Learn more@chase.com business chase for business make more of what's yours the Chase Mobile app is available for select mobile devices. Message and data rates may apply. JPMorgan Chase Bank NA Member FDIC Copyright 2025 JPMorgan Chase & Co. People choose.
- [27:36]
Ryan Reynolds
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- [28:36]
Hannah Ingram Moore
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- [29:39]
Tim Harford
In December 2020, the UK had just emerged from a second lockdown and people briefly dared to hope for a festive Christmas. But as the nights grew darker, the virus started spreading again and quickly. Hesitant to impose yet another strict lockdown, the government tried a touch of social pressure, asking people to keep their celebrations short, small and local. Limit who you meet. Do you really have to travel? Just because it's legal to do something doesn't mean it's sensible. The Ingram More Family Meanwhile Meanwhile had jetted off to Barbados courtesy of free flights from British Airways. As the mood back in the UK became grimmer, the Captain Tom Twitter account tweeted Out a photo of Tom, Hannah, her husband and their two children enjoying a beautiful family day in the Barbados sunshine, it said, followed by a sunshine emoji and hashtag, tomorrow will be a good day. The response on Twitter was mixed. Enjoy every moment, said one user. Read the room, advised another. I've omitted the swear words. The Captain Tom Brand took a bit of a dent. Some people started to mutter, are the family really in this for the purest of motives? The following month, January 2021, Britain entered its third national lockdown. Tom himself caught Covid and went into hospital. Well wishes flooded in. The singer Michael Ball, for instance, tweeted, love and prayers for Moore and his lovely family. Stay strong, sir. But this time, Tom didn't make it. He died at the start of February. Amid the tributes, some people on Twitter said unkind things about the Barbados jolly. The broadcaster Piers Morgan, leapt to the defence of the Ingram Moore family. He'd spoken to Hannah. They'd been deeply hurt by the online trolling of Morgan said it was despicable. It should also have been a warning. Captain Tom was dead. But the Captain Tom foundation lived on with a real chance to do good in the world. And that would mean that the Captain Tom brand would need to be looked after. But if anyone was going to understand the importance of managing public perceptions, it would be a brand marketing coach. Lucky, then, that this was precisely Hannah's area of expertise. By law, charities and companies must publish their accounts once a year. The first year of the Captain Tom Foundation's accounts showed it had raised over a million pounds. It had given out some grants to good causes and spent a larger amount on support costs, including tens of thousands of pounds paid to companies controlled by the Ingram Moore family. But those were costs incurred in getting the charity up and running. It was fair enough that they be reimbursed. As for the company set up to own the Captain Tom trademarks, the accounts showed income of over £800,000, about a million dollars. Where exactly had all that money come from? A journalist emailed Hannah to ask. She didn't reply. The muttering grew louder. Journalists asked more questions. That official Captain Tom limited edition gin, for example. Exactly how much of the purchase price went to the Captain Tom Foundation? Well, some of it, but how much? The gin was quietly pulled from sale. Hannah began working as the interim CEO of the Captain Tom Foundation. She asked for a salary of £150,000 a year. But the Charity Commission, which regulates charities in England, said that was too much for the CEO of a new small foundation, £85,000 should be plenty. That's still more than $100,000 and nearly three times the average wage in the UK. Still bit disappointing. Not to worry, though. There were other ways to make money. For example, Hannah made a deal to provide ambassador services for a media company's charity awards, using Captain Tom's name. It was later revealed the company paid £20,000 for these services. But just 2,000 of that went to the Captain Tom Foundation. 18,000 went to Hannah Ingram Moore. Charities, by law, must have independent trustees who act in the charity's best interests. Both Hannah and her husband served for a time among the trustees of the Captain Tom Foundation. But were the foundation's trustees doing a good enough job? The Charity Commission started to wander. They set up an inquiry. Meanwhile, Hannah and her husband submitted a planning application to put up a new building in the garden of their big house. In English villages, you can't just build anything you like on land you own. Development is strictly controlled by the local government. The Ingram Moors applied for permission to build a Captain Tom foundation building. It would be used for charitable purposes. How could the local bureaucrats refuse? Here's a curious thing, though. When the building actually went up, neighbours noticed it was somewhat bigger than the plans for which permission had been given. Also, it contained a luxury spa pool. How exactly was a spa pool going to be used for charitable purposes? Well, it had the opportunity to offer rehabilitation sessions for elderly people in the area on a once or twice per week basis, said the Ingram Moors as they appealed to the local authority to grant them retrospective planning permission for the building they'd actually built. As the negative news stories piled up in 2023, Hannah and her husband decided they should do an interview. They turned to the broadcaster, Piers Morgan. It was his donation that had kick started the initial fundraising drive. In the first lockdown, he'd defended them staunchly against the the online trolls after Tom's death. But when they appeared on Piers Morgan uncensored, they soon discovered that Morgan wasn't going to pull his punches. It's very hard to argue that you need a spa pull to pay tribute to your father. Morgan turned to the mysterious question of the £800,000. Where exactly had that come from? The Ingram Moores tried to be vague. Morgan kept pushing. This is a really unfair line of questioning, said Hannah. She demanded that the cameras be turned off. When the cameras came back on again, Morgan had evidently persuaded them to answer. Most of the money had come from the book deal. Tom's autobiography, Tomorrow Will Be A Good Day, had become a bestseller. But shouldn't some of that money have gone to the charity? Asked Morgan. No, said Hannah. It was my father's book. He wrote it. He was very clear about that. The regulator, the Charity Commission, published its investigation report in 2024. Among other things, they considered the question of Tom's book. Remember what he'd written in the prologue with the offer to write this memoir, I've also been given the chance to raise even more money for the charitable foundation now established in my name. Emails from the time showed that the publishers expected some cash to go to the charity. And there was a press release, too, published in support of the Captain Tom Foundation. The Ingram Moores argued that publication of Tom's autobiography did support the foundation in the sense that it was prominently mentioned in news coverage of the book's launch. That amounted to thousands of pounds worth of free advertising, promotion and media space. The Charity Commission didn't buy it, their report says. The inquiry formally wrote to Mr. And Mrs. Ingram Moore to provide them with an opportunity to rectify matters by making a donation to the charity. They declined to do so. The inquiry looked at the gin and the spa and the deal with the media company. It found that there had been repeated instances of a blurring of boundaries between private and charitable interests and repeated instances of misconduct and or mismanagement on the part of Hannah and her husband. The Ingram Moores had damaged public trust and confidence in charities generally. The broadcaster Piers Morgan tweeted his response to the report shameful. The singer Michael Ball, recalled how incredibly proud he had been of his duet with Captain Tom and added, to see it twisted, really, it's a real shame. It's easy to criticize Hannah Ingram Moore. Too easy. I want to suggest another villain of this story. You and me and everyone who's ever donated to a charity. Without pausing to ask what evidence exists that the charity is effective and well run. Just think back to April 2020, when the British public were pledging millions upon millions of pounds, inspired by the sight of an elderly veteran hobbling up and down his own garden. What did most of us know about how the network of NHS charities would use the money? Not much. And yet we gave anyway because giving felt good. No harm done, you might say. In this case, the charities probably used the money well, but the problem is the culture it creates. We give money to get a warm glow and don't give much thought to how the money will be spent later. When the fundraising effort moved to the brand new Captain Tom foundation, what did we know about how this foundation would be run? Nothing yet. Some people gave anyway because giving felt good. In his book Doing Good Better, the philosopher Will MacAskill points out that the charity world often lacks effective feedback mechanisms. Invest in a bad company and you lose money. But give money to a bad charity and you probably won't hear about its failings. Which may explain why Hannah Ingram Moore didn't see a problem with her plans. Bad charities cruise on goodwill all the time. That said, there's not usually as much goodwill as there was for Captain Tom. And charities aren't usually quite as bad as the Captain Tom foundation was. We can blame Hannah Ingram More, of course, for giving in to the temptation to blur the boundaries between private and charitable interests. But if donors routinely did as much due diligence on charities as investors do on companies, that temptation might never have existed. The Captain Tom foundation shut up shop. The charity commission disqualified Hannah and her husband from running or being a trustee of any charity. But the Ingram Mores had one last ignominy to suffer. They'd appealed to the local authority for retrospective planning permission for their spa building. The planners said no, it would have to be demolished. The media once again converged on the Ingram Moore's house with their cameras, this time to film an excavator knocking down a spa. In the garden where Tom Moore had once inspired a nation now lay a pile of rubble. Sometimes the metaphors write themselves. For a full list of our sources, see the show notes@tim harford.com Cautionary Tales is written by me, Tim Harford, with Andrew Wright, Alice Fiennes and Ryan Dilley. It's produced by Georgia Mills and Marilyn Rust. The sound design and original music are the work of Pascal Wise. Additional sound design is by Carlos San Juan at Brain Audio. Thanks also to Barry Wise, who provided the pieces on piano for this episode. Ben Nadaff Haffrey edited the scripts. The show features the voice talents of Melanie Guttridge, Stella Harford, Oliver Hembrough, Sarah Jopp, Macea Munro, Jamal Westman and Rufus Wright. The show also wouldn't have been possible without the work of Jacob Weisberg, Greta Cohn, Sarah Nix, Eric Sandler, Carrie Brodie, Christina Sullivan, Keira Posey and Owen Miller. Cautionary Tales is a production of Pushkin Industries. It's recorded at Wardour Studios in London by Tom Berry. If you like the show, please please remember to share, rate and review. It really makes a difference to us. And if you want to hear the show ad free, sign up to Pushkin plus on the show page, on Apple Podcasts or at Pushkin FM plus. You know Some people say that Odoo business management software is like fertilizer, the way it promotes growth and all. But other people say Odoo is like a magic beanstalk because it grows with.
- [45:41]
Hannah Ingram Moore
Your company and is also magically affordable.
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Tim Harford
And there's some people who would even.
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Hannah Ingram Moore
Say Odoo's individual software programs come together.
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Tim Harford
To build the perfect suite. Like building blocks. Well, Odoo is all of these things. Things fertilizer, magic beanstalk building blocks for business. So sign up now@odoo.com o d o.
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Hannah Ingram Moore
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- [46:33]
Ryan Reynolds
People choose Morton Buildings to build a variety of buildings for their property any time of year because they know Morton buildings are built stronger, last longer and look better. If you need a garage, a stall barn or a storage building for an rv, boat or other vehicles, a shop for your farm hobbies or car restoration projects or anything in between, Morton can create a building for you that's attractive, easy to maintain and dependable enough to stand the test of time. Just visit MortonBuildings.com today to find out more. They use quality materials and expert craftsmen with an industry leading warranty to ensure your structure is enjoyed by generations to come. Morton Buildings is employee owned with thousands of satisfied customers. That means they're the industry leader you can trust to get started on your next building project. Visit mortonbuildings. Com don't delay. Construction schedules are filling up fast, so now's the time to start planning your building project with Morton. That's MortonBuildings. Com.