019 Purpose is Central to Strategy

Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses. In this episode of CEO Brain Food, Michael talks about the importance of finding your purpose and making that purpose a key driver in strategy. Michael discusses the rise in popularity of entrepreneurship and suggests that a key reason for this phenomenon is that individuals are yearning to find a sense of purpose. Michael touches on the concept of Massive Transformational Purpose, or MTPs, which are big, ambitious grand challenges. They serve as the directional compass for organizations such as Disney, Google, Apple, and Coca-Cola. Finally, Michael shares the story of how he found his own purpose and leaves the audience with a self-inquiry question to consider.