Transcript
A (0:00)
Rick Roldenberg, CEO of Learning Resources, creator of Spike the Fine Motor Hedgehog and Supreme Court successful plaintiff. We have joining us today as well, Peter Harrell, who also submitted an amicus brief on the tariff case that shook the world. First off, congratulations, Rick. How'd you celebrate?
B (0:29)
I think I celebrated by trying to see what was in my inbox. It kind of blew up. But it's been a whirlwind week. A lot of people wanted to talk to us about the victory. And I also got to go to the State of the Union address, which was coincidence, but good timing. So have participated in the democratic processes.
A (0:52)
Well, let's go back to the beginning then. So why did you decide to be the one to file the suit?
B (0:59)
Well, it comes from a bunch of different places. One of the places it came from is that in 2017, I was among the people who pushed back on the border adjustment tax. That was a Paul Ryan, Kevin Brady invention and it was set to be part of the Republican platform when Mr. Trump became president the first time around. That also would have killed us. And so we with some other people resisted that, tried to draw attention to the negative effects of it, and eventually it was withdrawn. But that was my education in this aspect of tax law. So when these tariffs got to the point in the week of Liberation Day of endangering the future of our business, I already had an opinion as to whether or not these kinds of taxes were lawful. I think the other thing to think about when understanding like my perspective is I'm part of a multi generational family business. Our education companies date back to the 60s, but our family business dates back to 1916. So strong sense of legacy there and relationship between the health of our business and the community that we live in. And then I think finally we're a mission driven business. And so, you know, when you work for a purpose driven business where your goal is to make the world a little bit better of a place, you have a sort of a deep attachment to the role that you play in other people's lives. And so I really was not prepared to allow a politician to ruin this. So I decided that the risks of doing nothing were greater than the risks of doing something.
A (2:48)
Let's do a little background on the firm and what the tariffs would have done to you guys.
B (2:56)
Well, when we did a plan, when we looked at how the tariffs would affect us based on our 2025 plan, if you took that as a run rate, the, the cost of tariffs would have gone from a little over $2 million in 24 actual to a projected at the height of like $100 million, which clearly was not survivable. I had to give thought to, like, what else could we do? Remember, we employ about 500 people. That's 500 families that are counting on us. And because of this scheme, I was literally staring out the windows thinking, what else could we sell? What else could we make? How else could we help children and schools? And so it was that level of catastrophe. And so that was obviously highly motivating. You have an acute awareness in a family business of families that depend on you. Because all the people that work here, choose to work here, have families that count on them.
