Built For Those Who Choose Effort Over Ease. Choose Hard is the podcast for people who refuse average. Host Cody McBroom—a leader who’s lived it, built it, and teaches it—provides unfiltered insights, science-backed coaching, and values-driven strategies to help you build your body, sharpen your mind, and lead with purpose in a world that softens standards. ⠀⠀ So if you're ready to earn a stronger body and a more successful life—without taking shortcuts— this is your podcast.