My team builds you a system to scale from $100K to $1M/month without burning out. Interested? → https://jointherainmakers.com/demowat...

Most coaches hit $100K/month and then get completely stuck. Not because they lack talent. Not because the market dried up. Because they're trying to do everything themselves, and that model has a ceiling.

In this video, I'm breaking down the exact strategies I've uncovered from over 220 hours of consulting six, seven, and eight-figure CEOs, what actually works, what kills momentum, and how the coaches who break through to $1M/month think and operate differently.

Most founders believe the lie that one person can handle it all. Leadership, recruiting, sales, marketing, funnels, ads, delivery, client success, financials. And while you're stretched across all of it, you're not excelling at any of it. The coaches scaling past $100K/month aren't working harder. They're building smarter.

Here's what you're getting in this video: Why $100K/month is actually a trap if you're not building the right way The difference between a business that scales and one that just survives What 220+ hours consulting top CEOs taught me about what actually works

The "Formula vs Not Formula" framework I developed to pattern-recognize success and failure

Why trying to do everything yourself is the #1 growth killer in coaching businesses

What 8-figure founders are made of and why not everyone should build to that level

How to build a business you actually love instead of one you grow to resent

The right people, right systems, right culture framework behind $52M+ in coaching sales

I've been behind the scenes of some of the most successful coaching businesses operating today. The pattern is undeniable. The coaches who break through aren't the ones grinding harder. They're the ones who stopped playing every chess piece and started thinking like the player running the whole board.

I'm Chris Dufey, founder of The Rainmakers. We build full growth ecosystems for coaches and consultants. I've built and sold a multi-7-figure coaching business, consulted as a Chief Growth Officer at $25K/month retainers, scaled my consulting offer to $1M run rate in 63 days, and now our partner portfolio is moving over $52M in coaching sales per year.

I started sleeping on a couch with my baby daughter, wondering how I'd make rent. Built my first business to multi-7-figures, sold it, then spent years getting paid $25K/month retainers to fix some of the biggest info-businesses on the planet. Scaled my consulting offer to $1M/year in 63 days. Launched an agency, took it to $200K/month in under 90 days, then burned it all down because "bigger" doesn't always mean "better."

Now I live between Bali and Australia with my four daughters, work 2-4 hours a day, and help coaches install the systems that gave me my freedom back.

The ceiling you're hitting right now isn't a market problem. It's a model problem. And the fix isn't more hustle. It's the right infrastructure around the right mission.

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