Most cider makers dream of expanding their barrel program. Jason Lummen did the opposite.

In Episode 510, Ria Windcaller visits The People's Cider Company in Grand Rapids, Michigan, where Jason explains why he shifted from barrel-aged ciders to dry, sessionable ciders that keep people coming back for another round. Along the way, they discuss local apples, pub culture, changing American tastes, and what it means to build a cidery around community rather than complexity.

Time Stamps

00:00 Craft Palate Lightens
01:04 Meet Jason Lummen
02:06 Welcome to Cider Chat
04:02 GLINTCAP Reunion Story
06:43 Ciderville News Roundup
10:09 Totally Cider Tours
11:27 Sessionable Success Shift
12:21 Cheers with Pommeau
12:45 Fruit Ridge Apple Sourcing
15:13 Old Orchards vs. Trellis Systems
18:29 Cider Maker Origin Story
23:44 The Pressing "Aha!" Moment
25:49 Tiny Pub, Big Vibe
30:10 House Yeast and Wild Ferments
31:04 The Flavored Cider Debate
32:14 A No-Sulfites Philosophy
33:19 The Shift to Sessionable Cider
33:38 Brick Street Nightclub
35:32 Rethinking the Barrel Program
36:57 Why American Palates Are Changing
39:02 A Toast with Pommeau
39:45 The People's Cider Company Origins
42:24 The Raised Fist Logo
46:16 Winning Over New Cider Drinkers
50:44 COVID and the Patio Lifeline
52:28 Life as a Publican
53:28 The Best Part of the Job
56:37 Contact Info for The People's Cider Company
57:23 Closing Reflections

🍎 Find the full show notes for Episode 510 at CiderChat.com

Direct Link: https://ciderchat.com/podcast/510-the-peoples-cider-company/

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