66: Jason Karp, founder of HumanCo, joins us to discuss building health-focused brands like Cosmic Bliss, Against the Grain, Snow Days, and True Food Kitchen. We break down the medical field’s neglect of nutrition, the flaws in nutritional science, and how HumanCo is leading the clean eating movement with better-for-you products.

We also dive into scaling healthy food brands, food industry corruption, and the future of wellness investing. If you're passionate about clean eating, organic food, and sustainable health solutions, this episode is packed with insights you won’t want to miss!

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Topics Discussed:

Why does the medical field overlook nutrition in healthcare?
What’s driving the shift toward healthier food brands?
What are the biggest flaws in modern nutritional studies?
How can we scale clean eating and make healthy food more accessible?
What role does corruption play in U.S. food regulations and nutrition policies?

Sponsored By:

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Timestamps:

00:00:00 - Introduction
00:01:15 - Jason’s background
00:04:07 - Ancestral living
00:09:10 - Creating HuChocolate
00:12:50 - Medicine's nutrition gap
00:17:05 - Flaws of nutritional studies
00:20:02 - Importance of common sense
00:22:06 - The story of HumanCo
00:27:29 - HumanCo’s first brand (Cosmic Bliss)
00:28:43 - True Food Kitchen
00:33:14 - Scaling healthy food
00:37:24 - MAHA & Kellogsfood dyes
00:46:40 - Restructuring the SNAP program
00:51:37 - Corruption in the U.S.
00:52:59 - The MAHA groupchat
00:55:16 - Activism & investing
00:57:24 - The GRAS loophole
01:03:28 - The loneliness epidemic
01:08:21 - You have everything you need
01:09:11 - Where to find Jason

Further Listening:

Sweetgreen episode

Check Out Jason:

Instagram | https://www.instagram.com/humankarp/?hl=en
HumanCo | https://www.instacart.com/store/brands/humanco-brands/humanco-lp
Amara | Use Code HUMANCO for 20% off
True Food Kitchen | Mention to your server “JUSTTRUE10” for $10 off of $50 at True Food through June 30
Grove | Code HUMANCO will give new customers 25% off orders $75+

Check Out Kyle Fitzgerald:

The Corruption Behind U.S. Food Regulations: What You Need to Know | Jason Karp

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