You've been told to get clear, then get consistent. But what if it works the other way around? This week, Erica Somer — marketer, co-founder of HOM, photographer, DJ, and aspiring author — joins Hazel Ann to unpack what it actually means to build momentum before you have a destination. If you're sitting on six passions and zero direction, this one's for you.

Host: Hazel Ann | Clearly Becoming · Guest Episode ft. Erica Somer

IN THIS EPISODE, YOU'LL LEARN:

Why waiting to "get clear" before starting is the trap keeping you stuck
How consistency works as a mirror — not a goal — and what it reveals about who you're becoming
What friction-maxxing is and why making things harder on purpose actually accelerates identity change
The neuroscience behind identity encoding — why "I am someone who shows up" rewires your brain differently than "I'm trying to"
How to embrace being multihyphenate without feeling like you're betraying any one part of yourself
The embarrassingly small first step for anyone with multiple interests and no clear path

QUOTE OF THE EPISODE

"It's not that deep." – Erica Somer

TIMESTAMPS

00:00 Introduction — the contradiction at the heart of this episode04:55 Vancouver → Paris → London: what she was chasing and did she find it?09:16 Defining the multihyphenate and building HOM from a dinner party14:15 Consistency as a mirror, not a goal26:14 The best habit she ever built — and how it actually stuck31:11 Friction-maxxing: when ease is the enemy35:56 Identity encoding and the 800-day Duolingo domino effect40:54 For the person with six interests and zero direction48:50 What she's being consistent about with no clear payoff yet50:45 The 11-day challenge + clarity round

RESOURCES

Atomic Habits by James Clear — https://www.amazon.com/Atomic-Habits-Proven-Bep-Change/dp/0735211299
The Power of Habit by Charles Duhigg — https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
Range by David Epstein — https://www.amazon.com/Range-Why-Generalists-Win-Science/dp/0735214484
What Is Identity Encoding and Why It Works Where Affirmations Don't — [link]
Role Models, Motivation and Inspiration — https://www.psychologytoday.com/gb/blog/fulfillment-at-any-age/201311/we-all-need-role-models-to-motivate-and-inspire-us

CONNECT WITH ERICA SOMER

Instagram: @erica_somer

HOM: @wearehouseofmarketing

Substack: @erierierieri

This is your reminder that you can be ambitious and confused. DM Hazel Ann on Instagram your ONE non-negotiable habit and the word that describes who you are clearly becoming.

CONNECT WITH HAZEL ANN

Instagram: @clearlybecoming

TikTok: @clearlybecoming_

YouTube: youtube.com/@clearlybecoming