Nikki DeRoest - Celeb Makeup Artist & Founder

Summary

Climbing in Heels with Rachel Zoe: Episode with Nikki DeRoest - Celeb Makeup Artist & Founder

Release Date: December 20, 2024
Host/Author: Cloud10 and iHeartPodcasts

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Introduction

In this inspiring episode of Climbing in Heels with Rachel Zoe, host Rachel Zoe welcomes the talented makeup artist and entrepreneur, Nikki DeRoest, founder of Ciel Cosmetics. Rachel sets the tone by highlighting Nikki's journey from observing her mother in a home salon to becoming a renowned makeup artist for Hollywood's elite and eventually launching her own successful cosmetics brand.

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Early Life and Career Beginnings

Nikki shares her early exposure to the beauty industry, growing up in Utah where her mother ran a hairdressing salon from their basement. This environment cultivated her passion for beauty from a young age.

Nikki DeRoest [06:12]: "I've always been around beauty. Growing up in Utah, with a salon in our house, it was never a question for me, like, what am I going to do with my life."

Nikki recounts her move to Los Angeles, driven by her ambition to work with industry mentors like Howard McLaren of R+Co. Her determination led her to book a trip to LA with little experience, enduring challenges such as navigating freeways and managing finances on a tight budget.

Nikki DeRoest [07:45]: "I just decided to come and try to say yes to everything. Early on, it was about meeting directors, producers—doing whatever job someone would say yes to."

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Building a Career in Makeup Artistry

Nikki discusses the evolution of her career, emphasizing the importance of trust and personal connection in her role as a makeup artist. Her genuine demeanor and ability to enhance natural beauty set her apart in the competitive Hollywood scene.

Nikki DeRoest [20:22]: "You take natural beauty and run with that rather than saying, 'I'm giving you a new face tonight.'"

She highlights her signature style, which focuses on skin health and subtle enhancements, allowing her clients' natural radiance to shine through.

Nikki DeRoest [20:55]: "It's their skin first. Your skin first."

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Entrepreneurial Journey: Founding Ciel Cosmetics

Nikki elaborates on her transition from being a celebrity makeup artist to launching her own cosmetics line, Ciel Cosmetics. The brand emphasizes clean, non-pore-clogging ingredients and broad-spectrum SPF, aligning with her commitment to skin health and enhancing natural beauty.

Nikki DeRoest [17:46]: "Creating Ciel Cosmetics was about giving back to an industry I love and owe so much to."

Nikki discusses the challenges of product development, from conceptualizing unique formulas to navigating the business aspects of launching a brand. Her resilience is evident as she shares stories of overcoming setbacks and learning from failures.

Nikki DeRoest [26:12]: "I've had many failures, but those have been epic learning lessons."

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Overcoming Challenges and Embracing Failures

The conversation delves into the inevitable hurdles of entrepreneurship. Nikki candidly talks about past failures, including a previous brand that didn’t succeed, and how these experiences fortified her resolve and business acumen.

Nikki DeRoest [27:02]: "I've had totally failed before, but those failures taught me invaluable lessons for Ciel Cosmetics."

Rachel and Matt, another guest, discuss the emotional and practical aspects of bouncing back from setbacks. Matt shares his own experiences with failed ventures and emphasizes the importance of community and support in overcoming challenges.

Matt [28:48]: "It's comforting to know you're not alone. People are gunning for you because they believe in you."

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Balancing Entrepreneurship and Motherhood

Nikki and Matt explore the intricate balance between running a business and personal life, particularly motherhood. Nikki shares her insights on managing time, maintaining passion for her work, and embracing the chaos that comes with balancing both roles.

Nikki DeRoest [42:11]: "The juggle of motherhood and working makes you better and more efficient with your life."

Matt opens up about his upcoming journey into parenthood, discussing the fears and excitement that come with expanding his family while continuing his entrepreneurial endeavors.

Matt [37:32]: "What's next is that I'm going to be a mother next year. It's a new chapter, and I'm ready to wing it."

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Signature Style and Business Philosophy

Nikki emphasizes her commitment to enhancing natural beauty rather than masking it. Her approach prioritizes skin health, using products that ensure clients feel confident and radiant.

Nikki DeRoest [20:22]: "I always know the skin first. Your skin first."

She explains how her personal and professional philosophies intertwine, driving her to create products that not only beautify but also care for the skin.

Nikki DeRoest [19:09]: "I want to create products that educate and make people feel more confident through glam."

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Future Plans and Continued Growth

Looking ahead, Nikki expresses her excitement about expanding Ciel Cosmetics and engaging with a broader audience through upcoming digital events and retail partnerships with major stores like Sephora.

Nikki DeRoest [51:56]: "We're doing a lot more next year in Sephora as well... we have digital events and more exciting things on tour with baby in tow."

She remains committed to innovation and community engagement, aiming to inspire and empower more women through her products and personal story.

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Closing Thoughts and Inspirational Takeaways

Rachel wraps up the episode by celebrating Nikki’s authenticity, humility, and unwavering dedication. She underscores the importance of perseverance, embracing failures as learning opportunities, and staying true to one's values in the entrepreneurial journey.

Rachel Zoe [52:24]: "Nikki is as real as they come... she's remained humble and open about her journey."

Nikki reinforces the message of resilience and self-belief, encouraging listeners to "wing it" and trust their instincts as they navigate their own paths.

Nikki DeRoest [45:17]: "I believe in winging it. Just do you."

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Notable Quotes

• Nikki DeRoest [06:12]: "I've always been around beauty. Growing up in Utah, with a salon in our house, it was never a question for me, like, what am I going to do with my life."
• Nikki DeRoest [20:22]: "You take natural beauty and run with that rather than saying, 'I'm giving you a new face tonight.'"
• Matt [28:48]: "It's comforting to know you're not alone. People are gunning for you because they believe in you."
• Nikki DeRoest [27:02]: "I've had totally failed before, but those failures taught me invaluable lessons for Ciel Cosmetics."
• Nikki DeRoest [42:11]: "The juggle of motherhood and working makes you better and more efficient with your life."
• Nikki DeRoest [45:17]: "I believe in winging it. Just do you."

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Conclusion

This episode of Climbing in Heels offers a profound glimpse into Nikki DeRoest's journey as a celebrated makeup artist and successful entrepreneur. Her story is a testament to resilience, authenticity, and the relentless pursuit of one's passion. Listeners are left inspired to embrace their own challenges, trust their instincts, and celebrate their unique paths to success.

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For those who haven't listened, this episode encapsulates the essence of female entrepreneurship, the beauty industry, and the delicate balance between personal and professional life. Nikki DeRoest's candidness and wisdom make it a must-listen for anyone seeking inspiration and practical insights into building a meaningful career.

Transcript

[Rachel Zoe]

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[Nikki Deruse]

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[Matt]

My dad works in B2B marketing, but I never really knew what that meant.

[Rachel Zoe]

Then one day my dad came by my school for Career day and told everyone in my class he was a big Roaz man. Then he just kept saying things like the bigger the Roaz the better.

[Matt]

Over and over. My friends still laugh at me to this day. I think it means calculating a return on ad spend.

[Rachel Zoe]

One thing's for sure, I'll be known as the Roaz man's kid for the rest of my days. Why couldn't you just be a fireman or a lawyer?

[Nikki Deruse]

Why?

[Rachel Zoe]

You ruined my life, dad. Not everyone gets B2B, but LinkedIn has the people who do. And with ads on LinkedIn, you'll be able to reach people based on job title, industry, likelihood to buy, and more. Start converting your B2B audience into high quality leads today. We'll even give you $100 credit on your next ad campaign. Go to LinkedIn.com customer to claim your credit. That's LinkedIn.com customer. Terms and conditions apply. LinkedIn the place to Be To Be hey there, this is Matt and Joel from the how to Money podcast that's right. Joel and I both love traveling with our families. Actually this past fall break from school, we took a trip to Cape San Blas down there in Florida with some of the families from the kids school. We all got our own Airbnbs. We had a great time. I love staying in an Airbnb, Matt. Plus, while you're traveling, you, you could be hosting guests in your own home. Now with the Airbnb co host feature, hosting is easier than ever. You can access a network of high quality local co hosts in your area who can help you get your home ready for guests. Find a co [e-mail] host.

[Nikki Deruse]

Hi everyone, I'm Rachel Zoe and you're listening to Climbing in Heels. For your weekly dose of glamour, inspiration and fun. Today we have on the show a very dear friend of mine, the incredible makeup artist and founder of Ciele Cosmetics, Nikki Deruse. From watching her mom work in her at home salon to creating beauty looks for some of Hollywood's most beautiful faces, Nikki has truly forged her own path as an artist. Nikki is the master of enhancing natural beauty. So her evolution into creating Ciel Cosmetics, a color cosmetics brand with broad spectrum spf, my favorite, and clean and non pore clogging ingredients, was honestly a no brainer for her. Nikki is so beyond talented and very business savvy and beyond beautiful, I might add. And I cannot wait for you to hear her story. So let's jump right in. You are gonna love her. So first of all, I'm so excited to have you on, you know, Climbing in Heels. I've had so many people, you know, on the pod and you know, for me it's about not just celebrating my incredibly badass, successful friends, but it's really talking about the journey of how we all get to where we are because it's not ever the same. It's not ever easy. I love you. But B, I've known you, you know, before you were famous.

[Matt]

I knew you from when K was.

[Nikki Deruse]

So little, when Kai was probably like in a high chair.

[Matt]

He was like, yeah, yeah.

[Nikki Deruse]

So that's crazy.

[Matt]

I know.

[Nikki Deruse]

And, and I remember you sitting in my old house with me in my bathroom. And I remember very you came in one day because you're always so positive and you came in like this light all the time, this like, you know, gorgeous being, but always just very chill, very calm, very like never a frenetic energy, which is, I think, what made me gravitate towards working with you. Obviously you made me feel beautiful and all of that, but like for me, hair, makeup, and all of that, that's the most intimate person in your life outside of your family, because they're in your face, they're in your space, they're literally in your bathroom. Right. Like, so whoever I have around me in that, you know, in that position is always very sacred. And. And the energy is always really important in your energy as much as your talent for me was like, this is my person. But we obviously became very close and I think very trusting of each other. So give me, like, the. How Nikki became Nikki. Like, what kind of human were you as a little person?

[Matt]

Well, I think, you know, dating back, my mom. My mom was a hairdresser. So I grew up in the late 80s in a basement.

[Nikki Deruse]

Okay.

[Matt]

I'm. I'm making myself sound younger, early 80s, in the basement of my mom doing hair. So I've always been around beauty and always loved it, and it was.

[Nikki Deruse]

Wow. So in your house. In your house.

[Matt]

Yeah, we had a salon in our house.

[Nikki Deruse]

Wow. In. Where were you?

[Matt]

In Utah.

[Nikki Deruse]

In Utah. Which I think is key.

[Matt]

Yeah. And so looking at it now, it's funny what we know now, like, maybe those chemicals from the perm for me, but I'm here to tell the tell, so maybe not.

[Nikki Deruse]

We'll never know. We'll never know.

[Matt]

We'll never know.

[Nikki Deruse]

Never know.

[Matt]

So I've always been around beauty. I've always loved it. I don't think it was ever a question for me, like, what I. What I was going to do with my life. And I came from a hairdressing background, so I was doing hair and makeup at the same time. I was like a counter girl at Nordstrom, you know, in the early 2000s and.

[Nikki Deruse]

In Utah.

[Matt]

In Utah.

[Nikki Deruse]

Okay.

[Matt]

And I remember looking through magazines, looking at covers of magazines, and being like, I can do that. I want to do that. And then thinking, like, well, what do I have to do to do that? I have to live in LA or New York. So, I mean, it's a long story, but essentially a lot of stalking and a lot of, like, you know, making myself available to people that could be mentors for me. So early on, it was a man named Howard McLaren that now owns the hair care company R and Co. Yeah.

[Nikki Deruse]

He'S one of my absolute favorites.

[Matt]

I know it's a great brand. And he used to be at Bumble and Bumble. So I went to a Bumble and Bumble class, got his mailing address, like, snail mail, wrote him a letter in the mail and said that I was going to be in la which was a total lie. And he. So once he was like, yeah, I'm.

[Nikki Deruse]

Totally going to be there. I'm so going to be in la.

[Matt]

Yeah. So once I got the date, I was like, oh, I'm going to be in town that day. I'd love to come. You so booked the ticket, went to la. He.

[Nikki Deruse]

That's so scary.

[Matt]

Yeah, scared.

[Nikki Deruse]

You probably didn't have a place to stay. Did you know anyone here?

[Matt]

I remember renting a car and it was the first time I ever drove a car on an LA freeway. And it was so scary.

[Nikki Deruse]

But you were like Alicia Silverstone and clueless. Yes, But, Nikki, does it make you feel better that I'm still like that on a freeway?

[Matt]

Yes, it does, actually. But ignorance is bliss, right? Like, I goal. And I was just like, eyes on the prize. So he agreed to mentor me. And he was like, when can you be here? That was like, in October. And I was like, oh, I can be there by January.

[Nikki Deruse]

Right.

[Matt]

So I closed up my whole life in Utah. I was still working. Hairdresser, moved to la, got an apartment in Koreatown. This was before Ubers. So he walked everywhere. No, I literally didn't leave my apartment because also I had no money.

[Nikki Deruse]

So anyway, I was gonna ask you, how did you even pay for your life?

[Matt]

Well, I. I bought tuna from Trader Joe's and kale and Air Pop popcorn.

[Nikki Deruse]

And still eating healthy, by the way.

[Matt]

And I had no Internet. I just use the Internet from the building. And I just decided to come and try to say yes to everything. So, like, early on, it was trying to meet, like, directors, producers, whatever, which. There's a lot of funny stories wrapped up in that because little did I know these directors thought we were, like, going on dates. And I thought it was a business meeting.

[Nikki Deruse]

Wait. Note to listeners. When you're trying to hustle for jobs, be very clear. It's not a date.

[Matt]

It's.

[Nikki Deruse]

I want to do makeup or hair on set for you.

[Matt]

This was actually funny because the. One of the guys invited me to Soho House, which I had no idea what that was. And my friend was like, oh, you're going to Soho House? And I was like, yeah, I guess. And I got off the elevator and this was like, in 2011. And I went into the restaurant and George Clooney and Cindy Crawford were there. And I was like, oh, my gosh. And then Janice Dickinson was walking around with a martini and Soleil Moonfry was there. Yeah. And I've told her this story. I'm like, I was so starstruck Because Punky Brewster is like, what? I.

[Nikki Deruse]

Of course.

[Matt]

So anyways, you know, long story short, I just hustled. I was doing whatever job someone would say yes to back then. I was doing a lot of E Commerce for Playboy.

[Nikki Deruse]

Not as a model, but glad you clarified that. Not that I would have judged, but.

[Matt]

Like E Commerce, you know, Capri sun commercials, like, anything I could get. And I actually remember, I don't even know how I got to you, but I remember when I had the opportunity to do your makeup, I was freaking out because I had also watched your show and I was. I was like, I can't believe I'm going to do Rachel Zoe's makeup. Like, this is insane. But what I want to share with everyone because I was reflecting on this earlier today is like, I'll never forget it. You came outside, you had eight inch heels on, and you insisted to help me carry my kit in. And it was like your cobblestone driveway. And you. I had never had anyone ever come outside and want to help me. And I was like, wow, this is a really special person. I was like, she is so kind. And you were always like that to me. And I remember even telling you my dreams. Like, I remember being like, oh, I want to meet Charlotte Tilbury, or I want to be like her. You're like, well, I know her. Like, oh, let me set you up with her. Blah, blah, blah. And so I think there, especially in our industry, there are connectors that kind of, you know, help you on your journey. And you were definitely one of those people for me. Um, and so it was just like, you feel like you're like cr. Climbing this mountain.

[Nikki Deruse]

Mountain, yes.

[Matt]

And just being open and saying yes and trying and failing. And, you know, it does all just happen. You just have to keep like that forward motion of, like, belief in yourself. And then, yeah, from there, like, it kind of.

[Nikki Deruse]

And ugh. Remember our ugg moment? Yeah, I remember that. That was the most fun shoot ever, by the way.

[Matt]

Yeah, it was really fun. And that opened up. Yeah, yeah.

[Nikki Deruse]

But here's the thing. I mean, the thing that I don't want to downplay is the fear that I think so many of the women I've had on that have come from, you know, small towns in the middle of the country or like, had a similar kind of moment where they could easily stay where they were, have a career. Right? Like, you could have stayed working in a hair salon and doing your thing in Utah. And like, you know, I think we all know, you know, most of us would Would know, you know, Jan Atkins, story of coming out of Utah, right? My friend Melinda Maria Jory coming out of Spokane, Washington, and left there at 16, and she was like, no, I don't want to stay here. Like, and. And I think that, you know, for me, having grown up in the sort of tri state or, like, you know, in the main centers of where these things happen, I really like to give so much credit to having that courage of. It's not like you had wads of cash in your pocket, like, hey, I'm gonna go to la. Like, you know, Jamie, who was on here, like, played game shows to, like, get a car or, like, fund her first store, you know, And I think. I think it's so important to recognize what that takes. And now you going from, you know, big celebrity makeup artists to, like, starting your own brand. And. And I want to talk about that because that in itself is scary and brutal and terrifying and, you know, and entrepreneurial life. As anyone would say, the highest. The highs are the highest and the lows are the lowest, and the fear really never stops. Right? So it. That also takes a lot because you could have easily just said, okay, I've. I've made it, right? Like, I've. I've. I'm working beyond my dreams of the. The kind of makeup artist or hairstylist that I want to be, which now you choose only makeup, right? Makeup first. This episode is brought to you by ebay. Whatever you love, find it on eBay. EBay. Things people love. If you know me, you know I have an absolute obsession with all things vintage. Whether it's the perfect coat or timeless denim, I'm always looking for vintage treasures. Nothing makes me happier than fashion from the 60s and 70s. It was the ultimate era of glamour with beautiful prints, sequins, fringe, platforms, literally all my favorite things. It might not shock you, but I'm an expert online shopper, and ebay is the perfect place for all my vintage wants and needs. Personally, I like to search the designer name that I'm looking for and then browse through the filters to narrow down my search. I usually know exactly what I'm shopping for because I'm a very type A Virgo, But I also love exploring the site for pieces that jump out at me. Vintage caftans are a wardrobe staple in my closet, so I find myself shopping for those over and over again. Long, short, belted, billow, sleeve, or printed. I love them all. I get asked constantly, what is the best way to develop your personal style? My answer is always to take the Time out to find what you genuinely like and you naturally gravitate to style is truly a way to say who you are without having to speak. And mixing vintage pieces in with more contemporary designs is a great way to look and feel your best without looking like everyone else. Thanks to ebay, you can easily source authentic vintage at a range of price points from the comfort of your home, or in my case, from. From bed. I do my best ebay shopping there. We've all got a thing, and it's on ebay. Maybe it's scoring all the vintage finds, building an entire wall of sneakers, or hunting down a deal on that designer bag. So go find the thing. Like the perfect one of a kind, caftan. Whatever you love, find it on ebay. Ebay, things people love.

[Matt]

I mean, I'll always. I'll always twirl your hair for sure, but. Yeah, but.

[Nikki Deruse]

And fun fact, I also like, begged her to my kids hair when they were little because no one cuts a guy's hair better than Nikki. She won't talk about that, but that's also her, like, fun fact. Hidden, hidden talent. But. But I want to talk about that because you have been climbing this mountain for a long time, right? And now many would argue, like, you're doing some of the biggest stars in the world, some of those talented actors out there. You know, why do you want to have a product line? Why did you start cl? Because it's terrifying and it takes a lot.

[Matt]

Well, I think part of it. Ignorance is bliss, right? Like, you don't know until you know. But yeah, I. It's. That also has always been a dream of mine without really realizing it, actually, to be honest. Like, when I was 18, I remember flipping through a beauty magazine. So it wasn't. It was more of an industry magazine that I was flipping through and I saw this page that was like, you can have your own makeup line. It was essentially a white label advertisement. Like, put your name on this packaging. And I was like. But it. It was more the aha moment of like, oh, wait, I. I can have a makeup line. Like, that idea had never, you know, even been in my brain before. And so because, you know, back then, you're just thinking, oh, you have to be an Estee Lauder or a Mac, you know, sure. How would you ever be able to do that? And so I would always say, like, oh, I'm gonna have my own makeup line one day, not even knowing what I meant that I was saying. And then I think it was through kind of experience in the industry getting Hired by a lot of bigger brands to go, you know, back to the Lauder Lab to help them make lipsticks or doing all these things. And people that were in the industry, like, I remember chemists being like, oh, she has an eye for this, or she's really good at this. I had no idea what I was doing the first time I went into a Lauder Lab. I was like, fake it till you make it, baby. Like, let's go.

[Nikki Deruse]

You know, a hundred percent. Do you had. Did you have, like, the imposter syndrome?

[Matt]

Like, I think I was. So just like, I have no idea what's going on, so I'm just gonna roll with it. And then once I got the encouragement where they were like, oh, yeah, she's really good at color, and she knows what she's doing, I was like, okay, well, I guess I'm good at color, so. So a lot of it was learning on the job, but then also just kind of, you know, I love business, and I think about, you know, my path and how I can, like, really give back. And it's through products that I create, and also, you know, what they stand for, what they do for other people. Because I think that even from a young age, you know, I grew up Mormon, always grew up going to church. And I remember in my teens, I would mentor all the younger girls and younger grade below me, and I would do these personal care classes. So I would teach them how to take care of their skin, you know, a little bit of makeup, you know, how to care for their hair. So it's always been in me to kind of give that gift of, like, educating and teaching and making, you know, ultimately people feel more confident, which comes through glam.

[Nikki Deruse]

Right. By the way. It really does. And I think, you know, I would say that your signature because, you know, I do think look as a stylist, as a hairstylist, as a makeup artist, there is definitely, like, a signature. Like, I know when you're doing someone's makeup, you know, I do. And, you know, but I obviously am in the industry, but I think. I think there's, like, you know, when Charlotte Tilbury does someone, right? Like, you know, it's going to be bronzy and smoky and glimmery and shimmery and all the things. Right?

[Matt]

Yeah.

[Nikki Deruse]

But I feel like with you, it's. It's. I always know the skin. Yeah, right? I always know the skin. Your skin first. Right. You're always skin first. Always an eyebrow game changer. I love my Nikki eyebrow, and. And I think I think the reason that certain women choose to use you is because what you do is you enhance their natural beauty. You. You. You take the natural beauty and you run with that rather than saying, I'm giving you a new face tonight. Which, by the way, there's no right or wrong. Right. Like, yeah, some people go out on a red carpet and they're like, pound my face until I have a cheekbone as high as Cindy Crawford's. You know, So I want to talk about that, because I also think you live what you preach, right? Because that's the first thing when I see you. It's your skin. It's that we Skin with a pinched cheek and, like, you know, and the lip. And the lip is always a deeper shade of, like, a. Like a stain kind of thing.

[Matt]

Yeah.

[Nikki Deruse]

Talk to me about that.

[Matt]

I think that. That it's funny because you end up doing your signature without really, really realizing it's your signature, which is why it's your signature start to, like, be like, oh, you. Oh. Oh, it's her skin. It's. It's their skin. Like. And I remember, you know, because I just do what I do, and, you know, clients that have worked with me for the first time, like, I remember the first time I worked with Phoebe Waller Bridge, she took the compact, and she's looking at herself, and she's like, my skin has never looked like this. Like, this is insane. And I'm just kind of bewildered being like, well, what do you mean? I mean, that's just.

[Nikki Deruse]

And Phoebe deniver, too, because, yeah, she's someone that likes no makeup. Makeup. She wants very minimal makeup. And, you know, she clearly loves what you're doing because you're just bringing. She's such a natural beauty. And, you know, I think, you know, and I have a lot of respect for that because as someone that loves makeup, as, you know, I do. You know, I think it's interesting because, like, I guess. I know this sounds silly, but what do you do if someone's like, no, no. Like, I want a lot of makeup tonight. Will you do it?

[Matt]

Yeah, I'll do it.

[Nikki Deruse]

You'll do it?

[Matt]

Like, my version of it still, right? Still going to prep the skin with a lot of skin care. So even with a lot of makeup over the top, the radiance is coming through the skin, so it still has a little bit of that dimension to it. Like, I remember. I remember when I was at Venice Film Festival with Sophia Richie, and it was the first time I had ever worked with her. This was a. This was probably like six years ago. And she was like, oh, I really like a good bake. Like, I bake. And I was like, yeah, totally. Like, love a bake. I had no idea what baking was. I was like, I went to the bathroom, I was like, let me just use the restroom before we start. And I go on my phone on YouTube and I was like, what is baking or how to bake? And I'm like watching a video in the bathroom, like, okay, this is how you bake. And then I go out and I'm just like, doing the thing. So, like, I can adapt. It's not.

[Nikki Deruse]

Does that mean, like, pounding? That means, like, that means, like, pound the face.

[Matt]

Like, they put the, the layer of powder that kind of sits on the face while you're doing the rest of the makeup and then you brush it off at the end.

[Nikki Deruse]

Got it, got it. God, that's so funny. I would never know that. Now I know what a bake is. Yeah.

[Matt]

So, like, I can adapt, but ultimately I'm lucky at this point that I do feel like most people are booking me because, yeah, like, it's like the difference of I haven't worked with Kim Kardashian, but when you see her full glam, but then you also see her with like the no makeup look. Both are singing. Yes, but I would do the one that's more of the no, you know, of course. Yeah, yeah.

[Nikki Deruse]

So now, so are there any moments that you would want to share or be willing to share of, like in your business life and starting your brand? Like, did you fall before you had success? Because I know, you know what, what was so exciting for me because, you know, I'll always be your biggest cheerleader, you know, was I've now had a few makeup artists come to do my makeup and in their kids was cl. And they love it. And they started, you know, and they had like Armani and Nars and all the things in their kit and they were putting seal on me and I was like, oh, my God, I need to take a video for Nikki. Oh, my God. Oh, my God. I'm so excited. I'm so excited, you know, and so for me, seeing it in the wild with you not being attached to it, I like feel like a proud mom, you know, I'm sort of like, oh, my God. Because obviously makeup artists choose from 100 brands that they have. Right? So. And they're scent free things and they're whatever. But to choose what they use is ultimately that's the win, the biggest compliment I could.

[Matt]

Yeah, it is.

[Nikki Deruse]

And So I want to talk about that, because the thing that they're seeing they love the most is the foundation is the skin. So I think that's the dream. And so, you know, would you say. Because, look, I also want to say that you also have. Not that you haven't earned them, and not that they don't love you, and not that they don't choose you, but you also happen to have the most beautiful muses of all of, you know, Bioti, Rosie, Phoebe, Denver. I mean, the list goes on. It's like, these are natural beauties. But it's. You know, I always laugh with my team. I'm like, of course Nikki's doing her face. It's like, yeah, she's. She's like. She's like a stunning swan. And now Nikki's gonna just do her, like, totally. Did you have fails before you had success?

[Matt]

Totally. I've totally had fail. I mean, you know, I had a completely different brand before Cl. You know, that was a big. That was a big gut punch.

[Nikki Deruse]

I've had many.

[Matt]

You know, I think that that's what's so interesting is, like, you have really kept me on course through all of the years because, like, I could always come to you and be like, okay, this is what's going on. And you're like, yep, yep, yep. Done that.

[Nikki Deruse]

Wait, you got by your partner? What? Like, what? Someone took advantage of you because you're a woman? What? Like, someone thought you were dumb and you're not. Like, wait, what do you mean?

[Matt]

Yeah, like, so that's always comforting to know, like, you're not on this island alone, and it's. It's a very common thing.

[Nikki Deruse]

And also terrifying, nonetheless. Terrifying.

[Matt]

It's all vulnerable. It's all terrifying in the moment. Like, I look back at that time when I, you know, lost the first company, and I was like a frail human that was like, you know, you're.

[Nikki Deruse]

Like a shell of yourself.

[Matt]

Yeah. The life was gone out of me. And even back then, I was like, oh, look, okay, I don't know if I can do this again, but it was kind of my community coming around me. And when I realized, like, oh, all of these people are, like, gunning for me, and they believe in me and they want me to succeed, and they see something in me that kind of. I was like, oh, people care. Like, they want this, you know? And so I think it was that, but also not letting that moment define me. Like, I was, like, bigger than this, and I still have more to give. And I. And, you know, I Know, I can do this. And so I would say from a business side that that was, you know, a really big one.

[Nikki Deruse]

And.

[Matt]

And I still think, you know, even now owning a new company, there's struggles every day. And I think that as an entrepreneur, that's the big learning is like, I expect a problem every day. So it's more about just like how you're managing problems and if things are good. I'm almost creeped out. Like, I'm kind of like, well, I.

[Nikki Deruse]

Know, you know, it's hard. It's hard to not get like that. You know, I think it's finding that balance of waking up excited and motivated and also like having the fire extinguisher in your hand right at all times, ready to. To go.

[Matt]

Yeah. You know, nothing's like, nothing's linear. And that's what I tell my team a lot is I was like, I feel like with this business, like we're in a video game. Like, we're kind of like Mario trying to get through dodging the fireballs, you know, like, do it, you know, getting to the next level. And so some of it's a blast, some of it's hard, but you just kind of like, keep going every single day. And I'm sure there'll be more things that I'll be calling you about being like, great. My dad works in B2B marketing, but I never really knew what that meant.

[Rachel Zoe]

Then one day, my dad came by my school for career day and told everyone in my class he was a big Roaz man. Then he just kept saying things like, the bigger the roas, the better.

[Matt]

Over and over. My friends still laugh at me to this day. I think it means calculating a return on ad spend.

[Rachel Zoe]

One thing's for sure, I'll be known as the Roaz man's kid for the rest of my days. Why couldn't you just be a fireman or a lawyer?

[Nikki Deruse]

Why?

[Rachel Zoe]

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[Nikki Deruse]

A new toy and a new adventure. Or maybe five with the bestest besties on Earth.

[Matt]

Find your moment at Walt Disney World Resort.

[Rachel Zoe]

Hey there, this is Matt and Joel. We're from how to Money. That's right. Yeah. If you've been listening to our show, then you know how much we love to travel, especially if it's somewhere out there in nature. Joel that's right, Matt. You had a great trip out to the Blue Ridge Mountains in Georgia this past fall. Yeah, I did. It was a quick weekend getaway with a fam, but we had an amazing time. We found this incredible cabin on Airbnb right on the river. The water, it was so clean and clear. The kids were out there building a little peninsula out into the river. I actually did a few morning cold plunges out there, which the kids definitely passed on. But we hiked together during the day, sat by the fire pit at night, made s'mores. It was beautiful man, if only I had been invited. You know, whenever I'm traveling and find the perfect place to stay on Airbnb, I always think of what a smart idea it is to become a host. You let someone else enjoy all the wonderful parts of your home while you're not using it, and it's a great way to make some extra money. That's right. And even if you're not traveling but have a spare bedroom sitting empty, you can also host guests in that extra room. It's easy to do and a great way to make the most of your home. And now, with the co host feature, Airbnb gives you access to a network of high quality local co hosts who can help take care of your home and guests when you're not there. They manage reservations and provide on site support. When you can't be there, find a co [e-mail]/host.

[Nikki Deruse]

Listen, you're. You're in a very exciting time in your life. And I think, you know, I think. I think having the, the nerve, the guts, the. The ambition to go through losing a brand or just having bad partners or. But, you know, I think the reality of it is no one's immune to it. We've seen more of our friends than not go through it. And, you know, sometimes the money runs out. Sometimes, you know, you get screwed over by your partner. Sometimes the person you trusted most becomes the person that is leading the charge of screwing you over. And I think, I think if you take away those things, it's like you get. I mean, listen, Bobby Brown got on stage two summers ago at this venture summit, female Venture summit. And she said to me, you know, everyone's like, oh, my God, you're Bobby Brown. I can't believe you've launched not just your own line, but now you're doing Jones Road to such huge success. And she goes, are you okay? She's like, I had, like three failed before Jones Road. You just don't know about them because they failed. Like, you know, and she's like, but I learned from those to get to Jones Road. Right? But, but, you know, I think it's. To me, I think if there's any takeaway from having so many incredibly successful women on climbing in heels, the takeaway is that you don't stop. You don't stop, right? Because you cry, we get scared, you feel alone. You feel. I mean, the feelings are just next level, right? Like, of wanting to crawl up. Wanting to. But you can't. Yeah, right? And you can't. And so I think it's the takeaways from the failures that help you get to, you know, and, and some people say, don't call them failures, you know, I do. Just because to me it just feels like, okay, yeah, that was an epic fail. And you could also say like, okay, that was an insane learning lesson. And it's both. Right. And that's okay.

[Matt]

Yeah, I think it's definitely both and. But the cool thing about it is that in doing it a second time, a lot of the things that were really hard the first time are now muscle memory for the second time. And you know that being a mom, it's like, like, oh, yeah, I've done this before. Like, I've configured this out so much faster. So I think that's amazing. And. But it's always going. There's always going to be things because even when you're doing product launches, you know, knock wood, but not everything's going to be like a slam dunk. Like, you know, and, and there's always going to be something. And so I also think it's just, it's data. All of it is highs, lows. It's just like it's feeding you information so that you can navigate through the journey into what's next, you know, and.

[Nikki Deruse]

So by the way, what is next for you? Because I know what's next. But what's next and what are your, what are your. What are you most excited about and what are your greatest sort of fears or what you're most excited about right now?

[Matt]

What's next is that I'm going to be a mother next year.

[Nikki Deruse]

Yes, you are going.

[Matt]

My next product launch is a baby. No, I have two product launches before the baby comes. But I'm having a baby boy in.

[Nikki Deruse]

April and, and so nice little Aries boy coming in hot. Aries, like his mama and, and like his mentor, Sky.

[Matt]

Exactly, exactly. So that will be interesting. But I'm ready. I'm ready, but I'm not. My mom is going crazy because she's like sending me car seats and cribs and all this and I'm like, mom, we're gonna deal with that next year. She's like, what do you mean? I was like, I got like, give. We got stuff to do before I got to figure out what our is going to be and, and Amazon two day delivery. Like, we'll be fine. So that's going to be a cool level up for me. But it's kind of cool too because I think I have so many friends, obviously. I mean, you were also a Huge mentor in that. I remember when I had. I was in no relationship, no partner, and I was kind of in my cool girl phase of like, yeah, I don't know if I want to have kids. Like, I just.

[Nikki Deruse]

Oh, I was just going to call you out on that.

[Matt]

Yeah, whatever. Like, I'm so good, and I'm just this entrepreneur girl. And you were like, if you can freeze your eggs, like, you're like, even if you don't know you want to have kids, just please do that. And I thought. I really took that to heart. I mean, luckily, this pregnancy is natural, but I'm the feeling of having those and knowing that I'm 40 and if I want to keep growing the family that, you know, I could have the option.

[Nikki Deruse]

You have the option. Yeah.

[Matt]

Yeah.

[Nikki Deruse]

I wish someone told that to me. But if that. But if I did, I'd have, like, six kids right now, so.

[Matt]

Exactly.

[Nikki Deruse]

So maybe that. Maybe we're good.

[Matt]

Maybe. I mean, Kurt wants four. I don't know.

[Nikki Deruse]

Listen, girl, do it, do it.

[Matt]

We'll see. I.

[Nikki Deruse]

Let's have one and then. And then decide.

[Matt]

But I just tell them that I'm like, let's get through one and then we'll figure it out.

[Nikki Deruse]

But, yeah, your Jewish mom will nudge you into the second for sure. But I mean, after that, that's all you. Because then I can't take responsibility for.

[Matt]

The insanity that ensues. Yeah, but I. I think even with that. So I have mentors. I saw Jasmine, who's the owner of Cult Gaia, the other day.

[Nikki Deruse]

Yeah. And we just had another one, right?

[Matt]

Yes. But we were at this baby event. We were at Sofia Richie did this new clothing, right? Yeah, we were there, and I was talking to her, and it's like, you know, I'm five and a half months holding my little belly, and she shows up and I'm like, oh. Like, when are you due? And she's like, next Thursday. And I was like, what is going on? I was like, what are you doing here? She's like, it's her third. Third. And I was like, well, what. What are you doing? She's like, what do you mean? I'm just, like, hanging out. And I was like, that is a queen right there. I was like, okay. And then. Yeah. And I was talking to her about it, and I was like, I'm really nervous. Like, how do you do it? Like, she's like, nikki, it's your. It's going to be your superpower, you know, like, because you just get in this rhythm and you have, like, your mom stuff going on, your business stuff going on. And she's like, think about it. When you have a day off and you don't do anything, how tired you are because you're not doing anything. She's like, so the busyness, you'll get in a groove. And I was like, okay, that inspires me to not have a fear around how to manage all of it.

[Nikki Deruse]

You're gonna do it with such grace and stride, and it's. You're just gonna figure it out as you go, because that's what we do. There's no rule book. Don't read the books. Just do it and follow your gut. And you're going to do everything the way you want on your terms. And, you know, my greatest advice for new moms is just don't listen to anybody. Like, listen, like, if you ask for the advice right, people will give it. But there are going to be, more often than not, people that give you advice that you don't ask for it. And you can't take that because all those things start to become this jigsaw puzzle in your head. Wait, do I sleep train? Wait, do I not? Do I bed sleep? Do I not. Do I bassinet? Do I not. Do I feed them this? Do I give them nuts? Do I like. You know, and you're just going to follow your gut with your child, and that's it. That's the right answer.

[Matt]

Yeah.

[Nikki Deruse]

And, you know, when you need help, you have a group of a thousand amazing moms around you that can help. But until then, you follow you. You do you. And it will work best. And, you know, I think the working thing, it's all hard, right? Like, it's all hard, but I actually think that the juggle of motherhood and working makes you better and more efficient with your life and your time. You know, I really do. And it's not even on purpose. It's just what happens, you know? And. And I don't think you realize that there was a lot of time you were kind of wasting, and now you don't waste any time. There's, like, everything else.

[Matt]

Yeah.

[Nikki Deruse]

By the way, it's also okay to have a down day where you need to not be a mom and. And not work. That's okay, too.

[Matt]

Yeah. Yeah. You know, it's. It's been really interesting because I've always grown up around kids and babies, and I'm.

[Nikki Deruse]

I'm really such a kid person. Yeah.

[Matt]

I'm super comfortable around it, but it just never. It was. It was Just I was. Have always been so focused on business that it just was kind of like, not. I didn't even think about it. And even now, being pregnant, I feel like I'm walking into this new club that I'm like, oh, so, okay, cool. Like, now I'm one of them, you know? Like, is this. It's. Yeah, it's pretty wild, but you are.

[Nikki Deruse]

But it's the best freaking club you'll ever be a part of. I have to tell you, because I've been part of a lot of clubs in my career and in my life. And I have to say, the working mom club is a club that is so unique and special because you end up surrounding yourself with a bunch of badass, smart women that are all kind of on your trajectory in their own way. No one's is the same, but it's so nice to connect. It's so nice to. To have that community. And you're gonna just enjoy the ride and keep doing you and keep being Nikki. And, you know, maybe that Nikki looks a little different, you know, because for me, I think that was my biggest challenge was after I had sky, was like, who the hell am I? How do I. How do I now holding this little angel that I love more, My heart was, like, exploding in a way I didn't know it was possible, and I didn't really want to put him down. And so I think for me, and everyone's different, it was sort of, how do I go at being me now? For me, that was a challenge, and it took me a beat, honestly.

[Matt]

Yeah.

[Nikki Deruse]

And that's why I'm saying, give yourself the grace.

[Matt]

Yeah. You know, and I think that throughout my whole, you know, career and personal life, I think one of my superpowers is an openness to things. And so, like, I'm comfortable kind of not knowing and kind of just working through it as we go. So I just kind of keep on that path of, you know, even my team, they're like, oh, well, when you're on mat leave. And I'm like, I don't know about. I. I don't know. That sounds. I don't know. I was like, I'll probably be on calls with him on my boob, and that's fine.

[Nikki Deruse]

And that's fine.

[Matt]

And. But we'll see, you know, Like, I don't really know how I'm gonna feel until I'm in it, and then I'll figure it out, you know? So, yeah, I could be ignorantly talking about that, but that's kind of how I, I do. A lot of life is just like, wing it. Let's see.

[Nikki Deruse]

I believe in winging it, babe. I believe in winging it. Just. Do you.

[Matt]

Everything's been a wing it.

[Nikki Deruse]

By the way, one of the greatest lessons I like to share on climbing in heels is how many amazingly successful women just wing it. You kind of have to. We can't control everything. And we like to. Right. And it's weird because I'm a total control freak in so many ways, but I also really like to wing it because I think that when you plan too much, you set yourself up for disappointment and, and, and, and feeling like you didn't hit that goal. Right.

[Matt]

Like, I don't know, the biggest, you know, and I think I, I always think that way too. Like, what is the worst case scenario of this? Like, winging it. Right? Like, it's usually not. It's not that bad, you know, like, definitely something that you can get through. I mean, there's been some funny wingets. Like, you know, I've had two marriages before this one, and those were funny ones in my twenties. Totally winged it. The second one only lasting for three months, but it was a blip.

[Nikki Deruse]

It was blips.

[Matt]

People have blips. But even with that, it was funny because I remember going to my parents to tell them, oh, I'm getting divorced again. And they were like, we're so proud of you. And I was like, that's not the response I expected from my Mormon parents.

[Nikki Deruse]

I was going to say from Mormon parents in Utah. I mean, you don't really expect that answer, right? So good this.

[Matt]

And they were like, you know, it's really scary to be brave and do something that, you know, most people wouldn't do. Most people would just stay in it. And we are so proud of you for being so brave. And I was like, huh? Okay. And, you know, and, and. But that kind of, like, was a huge lesson for me of, like, you know, the hardest thing. How hard is the fall? Like, yeah, that was tough. And I had to go through a lot of hardship even back then in business and friendships and all of those different things. But, like, what's the worst case scenario? And by the way, people forget about it, like, they could talk about it for, you know, a couple weeks, and then it's on to the next thing. Yeah. So I think that's always the other thing to remember is, like, we always think everyone is like, I know.

[Nikki Deruse]

Well, because we're in it.

[Matt]

Yeah. Like, no one, like, they're doing.

[Nikki Deruse]

No one cares.

[Matt]

Their Own, you know, so, you know, just keep winging it.

[Nikki Deruse]

And some, everyone's got, everyone's got. That's the reality everyone's got. And everyone has wins and everyone has fails and it's how much they talk about them, how much they own them. And I've just always had the most respect for you for always keeping it real, always keeping it. You've always remained very humble and open about how you go at anything. And to me, I tell everyone I know the thing I respect the most about people is owning something, right? Just owning it. Just own who you are. And I think for you, you've always been very clear about, you know, where you are, right where you are. And I think I, I think with being honest with others, it helps to be honest with yourself about things. And so I just love watching you win. My team and I have known you from day one or our day one. Your la. Day one feels like probably there was day ones before that that we didn't know you but for us for a long time and you know, I personally just love watching you win. And I, you know, I'm so excited to see the next chapter. I'm so excited to see you be like hot mom entrepreneur. All the things just, you know, with your dewy skin and your lip stain and the cheek stain and the eyebrow and the whole thing. Because I know you're going to do that even as a new mom. I know you'll have your five minute, you'll do get ready with me as a new mom.

[Matt]

No, seriously, because at the end of the day, like, a little bit of makeup makes you feel so much better. Like, you just feel like, oh, like catch yourself in the mirror. You see a little glow on your face and you're like, I'm good.

[Nikki Deruse]

You know, I am so here for that. You're talking to a girl that did a cat eye in Covid. Locked in a room by myself with not another soul in there and had lashes and a cat eye. Like.

[Matt]

Yes. Do you guys want to know the funniest thing about Rachel and I is so I. My whole brand is. Has added levels of SPF. All of my products have SPF. SPF 50. So like my. This that we. We've been talking about my tinted serum. This is SPF 50 makeup, right? And I'm crazy about it. How's your sunscreen program, Rachel? How's it going over there?

[Nikki Deruse]

Nikki comes at me with like, she'll put her sunscreen on. She'll go, I'm just gonna dab a little and I, like.

[Matt]

Like, wait, what?

[Rachel Zoe]

Like.

[Matt]

Or, like, withdraw, or I would come over to her house to do her glam. And you're, like, in your robe. You're like, yeah, I've just been outside in the sun all day, like, just getting a little bit of color, and I'm like, we can fake this with makeup. You don't need to be doing that. Rachel, like, but somehow still has managed not to have sunspots, not to have wrinkle. Like, I don't know what's happening over.

[Nikki Deruse]

There, but I feel like I have all the things. I feel like I have all.

[Matt]

It's our biggest fight, you and I.

[Nikki Deruse]

It is. It is, it is. And I need more cl, by the way, because I've been using it, and I probably didn't even realize it had 50 in it. God, you shouldn't have told me. No, wait.

[Matt]

That was. The inspiration behind the brand, is how I could trick Rachel into wearing not knowing it. By the way, I have bronzing concentrate that you can put everywhere to make you look so tan but not make your skin get any. Any UVA UVB rays. Come on.

[Nikki Deruse]

Well, you are the queen. I love you so much. And, you know, if anyone is lucky enough to have Nikki touch their face in their lifetime, but she does teach a lot. And if you can't have Nikki in person, you can have her on her social, because she's so active on. On her Instagram, which is at Nikki de Roost.

[Matt]

And you can also find me on CL cosmetics. And we're doing a lot more next year in Sephora as well. So our. Our brand is retailed in Sephora nationwide, but I know in March, we're doing a digital event, so if you want to learn firsthand from me, we'll be doing some classes that way too, so anyone can tune in. And then hopefully in the fall, we'll have more stuff happening on tour. Baby in tow.

[Nikki Deruse]

I love it so much. I'm so excited.

[Matt]

Yeah.

[Nikki Deruse]

All right. I love you so much. I'm gonna let you go back to your life, and this was the most fun, and I'm so excited. Thank you so much to my sweet, beautiful Nikki for coming on the POD today. I love and adore her so very much. I also loved hearing that her creating amazing products is her way to give back to an industry that she loves so much and owes so much to. And, you know, as I spoke on the POD about, one of my favorite things about Nikki is she is as real as they come, and she owns her triumphs, her falls her fears, her real sort of, she has a real humility about her success and how she has become Nikki. And you know, she's still exactly the same as the day I met her and just truly the loveliest realist and just such a girl's girl I have to say. Also first and foremost. So thank you so much for listening to Climbing in Heels. If you haven't already, please subscribe to the show on Apple Podcasts, Spotify, the Iheart app, or wherever you get your podcast so you don't miss a single episode this season. And be sure to follow me on Instagram at Rachelzo and the show on Climbing in Heels Pod for the latest episodes and updates. I will talk to you soon.

[Rachel Zoe]

Hey, it's Ryan Seacrest for Albertsons and Safeway this new year. Make sure you take some time to take care of yourself and your family. Stock up on your favorite personal care Items now through January 28th and earn four times the points to use towards discounts on groceries or fuel. Shop in store online or in the app for items like Pantene Shampoo, Old Spice Body Wash, Campers, Swaddlers, diapers, Venus Razors and Crest Complete toothpaste and earn four times points on your purchase. Offer ends January 28th. Visit albertsons or safeway.com for more details.

[Nikki Deruse]

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[Rachel Zoe]

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[Nikki Deruse]

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[Rachel Zoe]

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[Nikki Deruse]

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[Rachel Zoe]

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