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John Salzinger builds products that matter and the markets around them. As the founder behind MPOWERD’s category-creating solar lights (5M lives impacted, B Corp score 140) and now Haven Lantern, John blends purpose with ruthless practicality.

In this episode, we get into:
* Why “play to learn” beats “play to win” for founders and sellers
* Lean, founder-controlled go-to-market (and when capital quietly becomes a boss)
* Culture you don’t manufacture—people you actually want to work with
* How category creation really happens (and how it gets cheapened)
* Designing products for hard places first—then winning everywhere else
* Haven Lantern: 1200-lumen solar + USB-C, 10,000 mAh, ~20 nights, SOS—priced for NGOs to scale impact

If you lead revenue, build product, or care about doing good without the fluff, this one hits.

🎙 Hosted by Max Notis | Learn more at comissionsales.com

Connect with us:

John Salzinger: https://www.linkedin.com/in/johnsalzinger/

Max Notis: https://www.linkedin.com/in/maxnotis/

CoMission: https://www.linkedin.com/company/comissionsales/