If you are listening to podcasts at 10 AM on a Tuesday instead of making sales calls, this episode might sting.

Tom Krol sits down with David Lecko of the DealMachine Podcast and goes straight at one of the biggest lies in business, that more preparation equals more success.

From “revenue in first position” to why accountability partners are a distraction, Tom breaks down what wealthy, successful entrepreneurs do and what they refuse to waste time on.

If you’ve been waiting until you feel ready, this episode is a wake-up call for you. Listen and enjoy!

You’ll Learn How To:

Put revenue-generating activities ahead of busywork
Recognize when preparation is really procrastination
Seek discomfort instead of comfort in your daily work
Build the reading habit that rewires how you think

What You’ll Learn in This Episode:

(02:43) Why “revenue in first position” is rule #1 in business
(04:04) The difference between preparing and producing
(04:35) Comfort is usually a sign that you are not growing
(06:51) The truth about accountability partners
(10:09) Difference between an accountability partner and a mentor
(11:44) What successful people do and don't do
(12:33) The difference between wealth and success
(13:25) Every wealthy entrepreneur reads daily
(14:30) The simple 8-pages-a-day reading rule
(16:37) Why you shouldn’t pick your own business books
(19:30) “Sell too soon,” explained
(22:32) The entrepreneurial euphoric enthusiasm
(24:43) Hustle as a season, not a permanent lifestyle
(25:49) “Do what you love” is advice for amateurs
(27:36) The snakebite story that proves you are more capable than you think

Who This Episode Is For:

Coaches who are stuck in research mode
Business owners who feel “busy” but not profitable
Anyone preparing to launch but still waiting to feel ready

Why You Should Listen:

In this episode, Tom makes it clear. Wealthy coaches focus on revenue, read constantly, accept feedback from the right people, and commit fully during the season that matters. If you are serious about building a real income, this conversation will challenge you to stop preparing and start taking action.

Connect with David Lecko:

Website: https://www.dealmachine.com/

Other Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com
Read Tom’s 21 Book Recommendations to Read: https://coachinginc.com/21books