In Part 2 of this conversation, Tom Krol continues breaking down the rules that separate struggling entrepreneurs from those who actually build lasting businesses. From reading daily and fixing simple marketing mistakes that can cost your business, this episode is a must-listen!

You’ll Learn How To:

Build a daily reading habit
Avoid simple marketing mistakes that can cost you
Fix marketing by focusing on what works
Measure your net worth the right way
Hire the right people

What You’ll Learn in This Episode:

(01:22) Rule #8: Why reading 8 pages a day can change your entire life
(04:50) Rule #9: The 9 rules of marketing every business must follow
(06:11) The rule number one on marketing
(07:15) Marketing is a volume game first, skill second
(08:17) The danger of inconsistent marketing
(08:38) Top earners focus on one channel and dominate it
(10:09) Why all marketing must be trackable and measurable
(10:43) Marketing must be delegated to the right people
(11:18) Split testing keeps your campaigns working long-term
(12:21) The costly mistake: a broken link that led to a six-figure loss
(14:57) The “guardrails” that keep entrepreneurs in the game
(16:21) Rule #10: Measure your net worth once a month
(17:13) The 50-20-20-5-5 plan
(18:04) The T4 Freedom: Taxes
(18:28) The T4 Freedom: Tithes
(18:55) The T4 Freedom: Table
(19:10) The T4 Freedom: Take
(20:16) Debt is a season, not a lifestyle
(24:07) The one book Tom recommends to every entrepreneur
(25:30) Why having an Executive Assistant changes everything
(29:17) Final rule: Never sacrifice success for wealth

Who This Episode is For:

Entrepreneurs who are making money but not building wealth
Business owners who are struggling with inconsistent marketing results
Founders who want simple rules in their business

Why You Should Listen:

If you want a clearer path to building something that lasts, Tom explains simple rules most people overlook.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com