Your content isn’t failing because of the algorithm. It’s not your niche or strategy, either, but how you show up.

In this episode, Tom Krol breaks down one of the most overlooked skills in content creation. Using a simple “glow stick” analogy, he explains why great content only works when it comes from real belief, real experience, and real excitement about what you’re sharing. Because if you don’t feel it, your audience won’t either.

Listen and enjoy the show!

You’ll Learn How To:

Create content that connects and pulls people in
Use your personal story to make a more powerful message
Turn your experiences into content
Communicate in a way that builds trust and authority

What You’ll Learn in This Episode:

(01:42) Authentic hack that will change the game in producing content
(02:17) The simple framework: problem → solution → result
(03:56) The “glow stick” lesson and why you have to break first
(06:00) How to use real emotion and appreciation in your content
(06:38) Authentic enthusiasm attracts and repels
(09:16) Being a truth teller and truth seeker
(10:10) How your past struggles are the key to connecting with your audience

Who This Episode Is For:

Coaches who feel like their content isn’t landing
Creators who struggle to stand out online
Experts who sound too scripted
Anyone who wants to build a real connection with their audience

Why You Should Listen:

You can have the right offer, the right niche, and the perfect strategy, but if your delivery feels lifeless, none of it matters. This episode shows you how to show up with genuine energy, genuine belief, and genuine connection for powerful content.

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com

CI - S2 - 118 - You Have to Break First (The Glow Stick Lesson Every Coach Needs)