What happens when your marketing crosses the line from persuasive to legally dangerous?

In this episode, Tom Krol interviewed Gregory Christiansen, one of the top attorneys in the country on FTC compliance, earnings claims, coaching businesses, webinars, testimonials, and protecting your company before it becomes a problem.

Listen as they dive deep into the realities of FTC compliance, earnings claims, testimonials, and the legal risks many coaches, consultants, and real estate educators unknowingly expose themselves to every day. Greg also breaks down real FTC cases, explains why disclosures alone are often not enough, and shares how entrepreneurs can still market effectively without relying on hype or unrealistic promises.

Enjoy the show!

You’ll Learn How To:

Use testimonials without creating misleading earnings claims
Create marketing without unrealistic income promises
Avoid FTC red flags when selling coaching or education programs
Use disclosures properly in presentations and sales processes

What You’ll Learn in This Episode:

(03:54) Greg explains how he became one of the top attorneys handling FTC cases
(06:29) The declaratory judgment/action
(08:46) Breakdown of a recent FTC settlement involving publishing and earnings claims
(09:31) Two ways the FTC brings actions against companies
(11:27) What regulators look for when reviewing webinars, ads, and marketing claims
(15:02) Why “false and unsubstantiated earnings claims” trigger lawsuits
(17:28) Influencers are now personally being sued over earnings claims
(20:58) What does “net impression” mean
(22:28) The gap between the upfront marketing and the actual fulfillment
(23:05) TCPA rules every coach and marketer needs to understand
(26:20) The testimonial and advertising guidelines
(28:07) Cherry-picking top student wins can create compliance issues
(30:30) The concept of “net impression” and how the FTC evaluates your ads
(31:13) The importance of having proper disclosure
(34:37) Smaller, believable success stories convert better than flashy income claims
(36:45) The importance of documenting and substantiating testimonials properly
(40:25) The “Beachbody model” for tracking accountability and student results
(47:22) The dangers of using personal success stories
(51:27) How FTC investigations can cross borders, including Canada
(53:06) Greg’s final advice for coaches, consultants, and online entrepreneurs

Who This Episode Is For:

Coaches and consultants using testimonials in marketing
Course creators and online educators
Anyone selling coaching, masterminds, or education products

Why You Should Listen:

This episode gives you a behind-the-scenes look at how the FTC evaluates modern coaching and education businesses. Greg shares practical insights on how to market aggressively while still protecting your reputation, your business, and your future.

Connect with Gregory Christiansen:

Website: https://www.guardianlaw.com/

Resources:

Apply now for Coaching Inc.’s private mastermind at coachinginc.com