What if your content sounds great, but still isn’t converting?

In this episode Tahjma VanBuren connects with messaging strategist and copywriter Justine Wentzell-Chang to discuss some of the reasons your brand voice might be falling flat. From your website copy, content, and even your emails. We talk about why being “authentic” isn’t enough, the difference between your speaking voice and your brand voice, and how to use storytelling without oversharing.

Justine shares how understanding your brand archetype can sharpen your messaging away from the fluffy, feel-good language that often fails to drive action. Then how do we write persuasive content that centers our audience (not ourself) and builds trust without being pushy.

Mentioned in this episode:
Justine's LinkedIn post: https://www.linkedin.com/posts/activity-7338256151744000001-Bhby?utm_source=share&utm_medium=member_desktop&rcm=ACoAABovI7QBvsr-sfGj2ZrY9lkk4aalMeQIhcc

Connect with Justine Wentzell-Chang https://www.redballoonstation.com/

Check out the video version of this episode on YouTube

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This episode is managed and produced by the iMoves Management team.