Podcast
Coffee & Conversion
Hosted by Clay Vaughan & Luke Frazier · EN
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
27episodes
Episodes
Newest firstAll episodes
Hustle Smarter by Taking Time to Rest
Apr 1000:11:54Tap to summarizeEveryone talks about hustle. Almost no one talks about rest.In this episode of Coffee and Conversions, Clay and Luke break down why rest is not the opposite of hustle. It is what makes it sustainable.From burnout and business fatigue to strategic resets and team health, this conversation dives into how stepping back can actually accelerate your growth.Because the truth is simple. If you never pause, you never improve.Tune in to learn:• Why burnout kills momentum in business• How rest actually increases growth and performance• The difference between personal rest and organizational rest• Why top businesses build in time to reflect and reset• A simple framework to create more clarity and velocityTake a look at your calendar and block time to rest. One week without meetings. One day with your leadership team. Then watch what happens to your clarity and growth.Cheers! ☕#CoffeeAndConversions #BusinessGrowth #Entrepreneurship #Leadership #Productivity #WorkLifeBalance #BurnoutPrevention #MarketingStrategy #BusinessStrategy #GrowthMindset
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Why Most Sales Teams Fail Without This One Thing
Apr 300:13:43Tap to summarizeMost sales teams think they have a sales problem.They don’t. They have a trust problem.In this episode of Coffee and Conversion, Clay and Luke break down the real reason deals don’t close, and it has nothing to do with charisma or effort. It comes down to whether you have the right collateral to build authority and prove your value.From websites and case studies to messaging and process, this episode dives into what you actually need in place to win more deals and serve customers at a higher level.Because if you cannot show it, you cannot sell it.Tune in to learn:• Why sales is really about building trust, not just closing deals• The essential sales collateral every business needs• How to identify gaps in your sales process• Why most salespeople rely too much on charisma• How to create content that proves your authority and wins businessIf you want help auditing your sales process and building the right collateral to convert more customers, reach out to our team. We would love to walk through it with you.Cheers! ☕#CoffeeAndConversions #SalesStrategy #MarketingStrategy #BusinessGrowth #Entrepreneurship #DigitalMarketing #LeadGeneration #ContentMarketing #SalesProcess #GoodAgency
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Create Your Own Content Faster with AI Without Killing Your Brand
Mar 2700:17:08Tap to summarizeAI is changing the way businesses create content, but it is not about replacing strategy. It is about accelerating it.In this episode of Coffee and Conversion, Clay and Luke walk through building a live website in minutes using AI tools while unpacking what actually matters. Messaging, testing, and bringing real value to your audience.Because here is the truth. Content is not the bottleneck anymore. Execution is.From rapid website builds to AI-powered outreach, this episode shows how to move faster without sacrificing what makes your brand human.Tune in to learn: • How to use AI to build and test content in minutes, not months • Why most websites are underperforming and how to fix it fast • The difference between AI generated content and real brand value • How to use low risk testing to improve conversion before investing big • Where AI fits in your business and where it absolutely does notWant help testing your website or building a high converting strategy? Reach out, and we will walk through it with you, no cost, no pressure.Cheers! ☕#CoffeeAndConversions #MarketingStrategy #AIinMarketing #ContentMarketing #DigitalMarketing #Entrepreneurship #SmallBusinessGrowth #ConversionOptimization #BusinessGrowth #GoodAgency
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Why Fractional Revenue Executives Are Changing Business Growth
Mar 1700:14:03Tap to summarizeWelcome back to Season 3 of Coffee & Conversion.In this episode, Clay and Luke unpack one of the biggest shifts happening in business growth right now: the move from traditional agencies and full-time executives to Fractional Revenue Executives.As marketing tools become more accessible through AI, freelancers, and contractors, many growing companies are spending thousands of dollars per month without a clear strategy, unified leadership, or defined KPIs. The result is noise, frustration, and stalled growth.Fractional leadership offers a different path.Instead of hiring a six-figure CMO too early or juggling disconnected vendors, businesses can bring in experienced executive-level leadership at a fraction of the cost while gaining clarity, accountability, and strategic direction.In this episode, Clay and Luke break down why companies often hit growth ceilings between $1M–$5M and again at $15M–$20M, and how a holistic revenue strategy can unlock the next stage.Tune in to Learn:Why many businesses stall during key revenue transitionsThe hidden cost of hiring full-time executives too earlyWhy fragmented contractors create confusion instead of growthThe difference between tactics and strategyHow culture problems often block revenue growthThe three-part FRE framework: Heart, Heading, HustleWho is ready for a Fractional Revenue Executive, and who is notIf you are over $1M in revenue and feeling a growth ceiling, this conversation is for you.Subscribe to Coffee & Conversion for more conversations about marketing, leadership, and building businesses that impact the world for good.And if this episode brought clarity, share it with a founder, CEO, or business owner navigating their next stage of growth.Cheers!#CoffeeAndConversions #FractionalLeadership #BusinessGrowth #RevenueStrategy #Entrepreneurship#CMO #SalesLeadership #MarketingStrategy #LeadershipDevelopment
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Hospitality: The Most Underrated Growth Strategy in Business
Mar 1000:20:03Tap to summarizeWelcome to Season 3 of Coffee & Conversion.In this kickoff episode, Clay and Luke unpack one of the most overlooked competitive advantages in business today: hospitality.In a world focused on automation, efficiency, and scaling fast, many companies are losing the human element that actually builds loyalty and drives long-term revenue. The difference between good service and true hospitality is simple but powerful. Service is expected. Hospitality exceeds expectations.From real client stories to practical frameworks, this episode explores how small, thoughtful actions can create massive ripple effects in relationships, referrals, and revenue.If you want to differentiate your business without gimmicks, aggressive tactics, or louder marketing, this conversation is for you.Tune in to LearnThe difference between service and hospitalityWhy hospitality is a true differentiator in crowded marketsHow small acts of intentional care can lead to major business opportunitiesHow to evaluate every touchpoint in your customer journeyWhy generic branded gifts often backfireHow to shift from transactional relationships to transformational onesA simple challenge you can implement this weekIf this episode challenged your thinking, share it with a business owner, sales leader, or marketer who wants to grow the right way.Subscribe to Coffee & Conversion for more conversations about marketing, revenue growth, and building businesses that impact the world for good.And if you found this episode valuable, leave a review. It helps us reach more leaders who want to build better businesses.Cheers!#CoffeeAndConversions #HospitalityInBusiness #BusinessGrowth #CustomerExperience #RelationshipMarketing #Entrepreneurship#SalesStrategy #MarketingPodcast #LeadershipDevelopment
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How EOS Turned Chaos Into Clarity: A Behind-the-Scenes Look at Real Growth
Nov 1400:13:10Tap to summarizeBoring businesses are the ones that scale. In this episode, Clay and Luke unpack how the EOS (Entrepreneurial Operating System) framework took their agency from scattered ideas to crystal-clear execution. With stories of tequila-fueled planning retreats and accountability charts that sparked real change, you'll hear how EOS helped them sell business units, boost morale, and hit goals they didn’t even dream of. Whether you're running a small team or wrangling a creative crew, this one's a masterclass in making structure your superpower.Tune in to Learn:What EOS is and why Clay credits it for years of agency growthHow “boring” weekly meetings can unlock creativity and cultureThe exact process they used to clarify vision, roles, and budgetsWhy clear goals beat hustle every time—and how to set themWant help applying EOS to your business? We've coached dozens of teams through it. Let's talk. Cheers!#EOS #EntrepreneurialOperatingSystem #BusinessGrowth #ChaosToClarity #AgencyLife #TeamAccountability #GoalSetting #CreativeStructure #BusinessFramework #LeadershipTips
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Are Google Ads Dead? Why High-Ticket Sales Still Win With Search
Nov 700:14:26Tap to summarizeCan Google Ads still close a $500K deal in 2025? Yes! Only if you know what you're doing. In this episode, Clay and Luke bust the myth that Google Ads are dead, especially for high-ticket service businesses. Spoiler: the leads aren’t junk if your strategy isn’t junk. From a $700 ad that led to a wire transfer four days later to the critical role of multi-channel marketing, they break down what it really takes to make Google Ads work in the AI era. Plus, you’ll find out why your agency shouldn't run ads unless they’re also managing your website.Tune in to Learn:Why Google Ads still work for high-ticket B2B salesThe biggest mistake businesses make when turning on ads too earlyHow to build a strategy that turns clicks into contractsWhat to expect from your agency (and what you should hold them accountable for)If you’re thinking about running Google Ads, start with a strong foundation. Grab a free website audit at www.GoodAgency.comCheers!#GoogleAds #HighTicketSales #DigitalMarketing #B2BSales #MarketingStrategy #MultiChannelMarketing #LeadGeneration #AdSuccess #WebsiteManagement #GoodAgency
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Your Logo Doesn’t Matter (At Least Not How You Think)
Oct 3100:13:10Tap to summarizeWhat do airplane coffee and corporate logos have in common? Both might leave a bad taste if you're not paying attention. In this episode, Clay and Luke challenge one of branding’s sacred cows: the logo. Are logos completely dead? Not quite. But in an AI-saturated world where customers search by problem, not by brand, your logo is no longer your lead engine. From bad airport lattes to rebranding gone wrong, they unpack why experience is the new differentiator and how to actually stand out without a shiny redesign.Tune in to Learn:☕️ Why logos no longer lead the customer journey☕️ The real reason people choose your business (hint: it’s not your color palette)☕️ When a rebrand is worth it and when it's a giant waste of money☕️ How hospitality and messaging create more brand equity than a new logo ever willThinking about a rebrand? Start with your message, not your logo. Grab a free website audit at www.GoodAgency.comCheers!
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Hospitality as a Service: The Secret to Standing Out in an AI World
Oct 2400:17:50Tap to summarizeCoffee may aerosolize on your tongue (science says so), but great business leaves a lasting impression on the heart. In this episode, Clay and Luke unpack the concept of Unreasonable Hospitality and why it’s not just for Michelin-star restaurants. From hot dog plating at fine dining spots to sending dog toys and bourbon to clients, they reveal how small acts of care can radically change how you sell, serve, and scale. In a world where everything is automated, your human touch might be the best strategy you’ve got.Tune in to Learn:What “hospitality as a service” really means and how to apply itThe difference between good service and unforgettable hospitalityHow to create a customer journey map that builds loyalty and revenueReal-life examples of hospitality that deepened client relationshipsWant help making hospitality part of your brand strategy? Grab a free website audit at www.GoodAgency.comCheers! ☕️
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How to Rank in ChatGPT (Even if You Don’t Rank on Google)
Oct 1700:12:27Tap to summarizeWhat do Ottoman divorce laws and AI ranking have in common? More than you'd think. In this episode, Clay and Luke tackle a question few marketers are asking but everyone should be: how do you get your brand to show up in tools like ChatGPT? Spoiler alert: it’s not about stuffing keywords. It’s about proving you’re the real deal. From white papers and press releases to avoiding SEO-killing content, they break down how one client with zero SEO history is ranking in AI... and why showing your work matters more than ever in the age of bots.Tune in to Learn:Why you might rank in ChatGPT even if you're invisible on GoogleWhat AI systems look for when choosing who to citeHow PR, white papers, and real data boost your chatbot visibilityWhy boring, high-quality content wins in an AI-saturated worldWant to know if you're showing up where it counts? Grab a free website audit at www.GoodAgency.comCheers!
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