Podcast
Coffee & Conversion
Hosted by Clay Vaughan & Luke Frazier · EN
Coffee & Conversion is the weekly show for business leaders who want real, practical insights into growing a brand that stands out—and consistently converts. Hosted by Clay and Luke of Good Agency (a StoryBrand Certified Agency that’s generated hundreds of millions in revenue for clients), each bite-sized episode tackles your pressing marketing challenges, from unifying your brand story and building a seamless sales funnel, to mastering RevOps and deploying effective ad strategies.
Fueled by a love for great coffee and data-driven results, Clay and Luke serve up candid conversations on what it takes to align marketing and sales, build trust in a post-trust world, and see predictable growth month after month. Whether you’re wrestling with inconsistent messaging, trying to figure out SEO versus paid ads, or looking to hire your first salesperson, Coffee & Conversion has you covered.
Tune in, and learn how to:
1 - Develop a clear, compelling message that resonates with your ideal audience
2 - Combine creative storytelling with proven data strategies for higher ROI
3 - Eliminate the guesswork around your pipeline so revenue becomes consistent
Stop second-guessing your marketing efforts. Join us for your weekly dose of coffee, conversation, and conversion-boosting tips so you can finally scale your business with confidence. Subscribe now and let’s unlock real growth—one cup at a time!
27episodes
Episodes
Newest firstAll episodes
Can StoryBrand and SEO Work Together? Here's the Truth
Oct 1000:15:37Tap to summarizeSome say sugar doesn’t belong in coffee. Others say StoryBrand doesn’t belong in SEO. In this episode, Clay and Luke challenge both claims and stir up the sweet spot where messaging clarity meets search engine performance. If you’ve ever felt stuck between writing for Google or writing for humans, this one’s for you. From schema to storytelling, they reveal how to blend strategy and substance without confusing your audience or tanking your rankings. Grab a mug and get ready to rethink how content, PR, and SEO actually work together.Tune in to Learn:Why StoryBrand messaging can hurt your SEO if you're not carefulHow to balance user experience with algorithm expectationsThe role of metadata, schema, and backlinks in modern SEOWhy good SEO is boring and why that’s a good thingWant help making your StoryBrand site SEO-friendly? Get a free audit at www.GoodAgency.comCheers!
Transcribe →
Why Sending People to Your Homepage Is Killing Conversions
Oct 300:12:49Tap to summarizeThat cappuccino you made at home? Great idea. Sending traffic to your homepage? Not so much. In this episode, Clay and Luke dig into one of the biggest (and most overlooked) mistakes business owners make: treating the homepage like a catch-all. From micro coffee shops to micro-moments in user experience, they break down why your service pages matter more than ever and how AI and search behavior are reshaping where conversions actually happen. It’s time to stop pouring good traffic into a leaky funnel and start brewing up pages that sell.Tune in to Learn:Why today’s buyers expect personalized, problem-specific landing pagesWhat the data says about homepage drop-off (and how to fix it)How AI and large language models are reshaping search behaviorWhat to build instead of a homepage if you want higher conversionsWant to see if your service pages are doing their job? Let’s take a look together: www.GoodAgency.com Cheers!
Transcribe →
How Much Should You Really Spend on Marketing? Here's the Math (and the Mindset)
Sep 2600:16:30Tap to summarizeLuke and Clay kick off this espresso-fueled episode with a hot take on Blue Bottle Coffee and then dive straight into something even more controversial: your marketing budget. If you’ve ever asked, “How much should I actually spend on marketing?” or felt like tossing your dollars into Meta’s black hole, this episode is your sanity-saving guide. From defining what counts as “marketing” to rethinking it as an investment, not a gamble, they unpack how to build a revenue engine that doesn’t burn your beans (or your budget). Plus, they offer a blueprint to help you think like a strategist, not just a spender.Tune in to Learn:The real reason Blue Bottle Coffee has a cult following (hint: it’s not just the beans)Why 3 to 5 percent of revenue is a starting point, not a ruleHow to shift your mindset from “marketing expense” to “revenue investment”What $820K in marketing could actually buy for a growing businessBook a session with us and we can start to strategize for your business: www.GoodAgency.com Cheers!
Transcribe →What Our Podcast Analytics Taught Us About Content That Converts
Sep 1900:17:25Tap to summarizeWe're back for Season 2 of Coffee & Conversion, and this time we’re spilling the data. Clay Vaughan and Luke Frazier break down what worked (and what flopped) from last season, sharing real numbers, viewer habits, and why Colombian coffee might just be winning at branding. It’s a behind-the-scenes look at content strategy, podcast growth, and how to use analytics to brew something better next time.Where our top traffic actually came from and it wasn’t where we expected☕️ The surprising power of Google search for podcast discovery☕️ How to turn low view counts into high-impact strategy☕️ What our best-performing episodes had in commonWant to know what's actually working in your content? Let’s dig into the data together: www.GoodAgency.comCheers!
Transcribe →
Binge-Worthy Marketing: How to Turn Your Content into a Revenue Engine
Apr 29, 202500:12:28Tap to summarizeWe all have our caffeine limits—but content marketing has no ceiling. In this Coffee & Conversion episode, Clay and Luke reveal how smart, engaging content elevates your brand from “so-so” to “must-follow.” Discover why mini-docs or even Netflix-style storytelling could be your ticket to capturing hearts and generating real leads. Whether you’re a scrappy startup or a multimillion-dollar enterprise, learn how to plan, produce, and promote content that keeps audiences hooked.Brew a cup and dive in as we cover:The power of emotional moments over boring bullet pointsReal examples of scaling content from short social clips to full-on TV-show vibesWhy authenticity (and a bit of entertainment) is key in our post-trust worldReady to ditch surface-level social posts? Tune in, then head to GoodAgency.com for more ways to bring your brand story to life. Cheers!
Transcribe →RevOps 101: How to Streamline Your Pipeline & Boost Revenue
Feb 25, 202500:14:06Tap to summarizeDid you know it can take up to four years for a coffee plant to produce its first bean—yet those plants can live for a century? Likewise, good revenue operations (RevOps) may take some time to set up, but the payoff can last for years. In this episode of Coffee & Conversion, Clay and Luke dive into the fundamentals of RevOps—why it’s more than just tools and software, how to unify your marketing and sales, and what you can do right now to plug those lead leaks in your pipeline.They’ll share real-life examples of boosting conversion rates from 7.7% to nearly 25%—all by clarifying the sales process, recording calls, and automating key steps. If you’re ready to stop piecing together random marketing tactics and start building a seamless revenue engine, this episode is for you.Listen in, brew that next cup, and learn:How to reverse-engineer your pipeline starting with the end (the sale)Why systems and processes come before toolsThe surprising ways better RevOps can nearly triple your close ratesPour yourself a fresh Americano and tune in—your revenue results are about to get a major upgrade. Don’t forget to subscribe, share with a friend, and visit GoodAgency.com for more resources to make RevOps truly work for you. Cheers!
Transcribe →How to Fix the #1 Marketing Mistake Confusing Your Customers
Feb 18, 202500:13:06Tap to summarizeCoffee is the world’s most traded commodity (next to oil and gas)—but does your brand message carry the same “weight”? In this very first Coffee & Conversion episode, Clay and Luke serve up a quick coffee fact before diving into the biggest reason so many businesses lose deals: inconsistent messaging.From Clay’s awkward Chamber of Commerce pitch that landed zero new clients, to Luke’s insight on why talking solely about yourself kills trust, this episode reveals why your marketing and sales must tell one cohesive story. You’ll get practical tips for clarifying your brand message, aligning your team, and keeping prospects laser-focused on the problem you solve.Ready to unify your message and ramp up revenue? Tune in, pour yourself a cup of coffee, and learn how to say the same thing over and over—so customers finally get what you do. Don’t forget to subscribe, share with a friend, and check out GoodAgency.com for more resources to grow with confidence. Enjoy!
Transcribe →