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Darleen Scherer has zoomed in on what makes businesses stand out from the crowd since her first job in advertising in the 90’s and through her coffee career that started in the early 2000’s.

In this episode we discuss why you need to differentiate your business, how to identify what you makes you special and how to weave your brand identity throughout your business.

Darleen Scherer has a career spanning 30 years across advertising, coffee and brand strategy. You can learn more from Darleen through her weekly Linked In newsletter, her website , substack and the coffee knowledge hub.