Built Different ft. Brian Goldstein | Coffeez for Closers with Joe Shalaby

Summary

Coffeez for Closers with Joe Shalaby

Episode Summary: Built Different ft. Brian Goldstein

Release Date: March 21, 2025

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Introduction

In this compelling episode of Coffeez for Closers, host Joseph Shalaby welcomes Brian Goldstein, a seasoned serial entrepreneur known for scaling businesses across diverse industries such as e-commerce, healthcare, and third-party logistics. Brian, the founder of multiple successful ventures since high school, shares his no-nonsense strategies for breaking through business plateaus, emphasizes the importance of authentic leadership, and delves into balancing entrepreneurial ambitions with personal life.

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Brian Goldstein’s Entrepreneurial Journey

Brian Goldstein begins by recounting his early foray into entrepreneurship. At a young age, he launched a detail shop in high school, driven by his passion for cars and a keen eye for business opportunities.

[04:30] Brian Goldstein: "I was passionate about cars. I saw an opportunity to take over a failing business and get it going really well."

His initial success, despite academic struggles, set the foundation for a 20-year-long entrepreneurial career, marked by multiple business exits and impressive revenue milestones, including scaling brands to over $100 million.

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Scaling Smart: Strategies for Growth

A significant portion of the conversation focuses on Brian’s expertise in scaling businesses efficiently. He emphasizes the necessity of removing emotions from decision-making processes to prioritize the company’s best interests.

[10:12] Brian Goldstein: "Remove emotions out of your decisions. You got to do what's best for the company, not for what feels right."

Brian shares a real-world example of advising a friend who let emotions hinder timely business decisions, resulting in delayed actions that could have mitigated larger issues. His approach advocates for objective analysis and swift action to overcome scaling challenges.

Additionally, Brian discusses the pitfalls of maintaining a "mom and pop" mentality beyond certain sales thresholds, advocating for delegation and outsourcing key operations to facilitate growth.

[11:02] Brian Goldstein: "You can't operate like mom and pop when you've passed a certain level of sales. You need to delegate and focus on strategic growth."

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Embracing Failure as Education

Brian candidly addresses the inevitability of failure in the entrepreneurial journey. He reframes failure as an educational process, stressing the importance of leveraging failures to refine and improve business strategies.

[09:01] Brian Goldstein: "It's not even failure. It's education. What are you gonna do with that knowledge?"

This perspective encourages entrepreneurs to view setbacks not as endpoints but as opportunities for growth and adaptation, fostering resilience and continuous improvement.

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Balancing Work and Personal Life

The dialogue transitions to the challenges of balancing entrepreneurial pursuits with family responsibilities. Brian shares his personal strategy of alternating focus between intense work periods and dedicated family time.

[14:10] Brian Goldstein: "I call that balance in my book. The days you have your kids, it's dedicated to them, and the days you don't, it's balls to the wall with work."

This structured approach allows Brian to maintain quality time with his children while driving his businesses forward, highlighting the importance of intentionality in achieving work-life balance.

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Overcoming Personal Adversity

Brian opens up about his tumultuous upbringing, marked by violence and substance abuse, and a significant health challenge—a brain tumor during his youth. These experiences forged his resilient character and relentless drive in business.

[11:52] Brian Goldstein: "Coming from a household filled with violence and substance abuse, you grow up that way and you survive. Everything else is a cakewalk."

His ability to remain calm and collected, even under pressure, is a testament to the strength built through overcoming personal hardships.

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Authenticity in Business

In discussing the importance of authenticity, Brian advises entrepreneurs to be genuine in their interactions while maintaining boundaries regarding personal matters.

[22:49] Brian Goldstein: "In life, you got to be authentic. But people are very quick to let their guard down. Gotta feel it out."

He underscores that while authenticity builds trust and loyalty, it’s crucial to keep personal issues private to maintain professionalism and focus within business relationships.

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Practical Advice for Entrepreneurs

Brian offers actionable insights for those looking to scale their businesses:

1. Achieve Financial Stability Before Diving In:

   [21:03] Brian Goldstein: "Don't quit your day job until your entrepreneur income has passed substantially your paycheck."

2. Focus on High-Level Challenges:

   [21:16] Brian Goldstein: "I don't like working with clients that haven't gotten to high six, low sevens. I want to see where you're truly stuck."

3. Optimize Operations with Third-Party Logistics (3PL):

   [20:21] Brian Goldstein: "Why don't you have a 3PL managing your inventory instead of having a warehouse staff? Sit with a 3PL company for a month, train them, let that be their problem."

These strategies reflect Brian’s pragmatic approach to business growth, emphasizing financial prudence, strategic focus, and operational efficiency.

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Personal and Family Goals

Towards the end of the episode, Brian outlines his aspirations across personal, family, and business spheres:

• Personal Goal: Improve health by eliminating seed oils and processed sugar, transitioning to reusable glass bottles, and enhancing overall wellness.

• Family Goal: Increase involvement in his daughter’s homeschooling, fostering a curriculum aligned with his values, and ensuring quality, intentional time with his children.

• Business Goal: Maintain a portfolio of 10 monthly scaling clients, each presenting unique challenges that keep his expertise sharp and his mind engaged.

These goals illustrate Brian’s commitment to continuous self-improvement, active parenting, and sustained business excellence.

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Conclusion

Brian Goldstein’s episode on Coffeez for Closers offers a wealth of insights into the mind of a seasoned entrepreneur who has navigated the complexities of scaling businesses while managing personal challenges. His emphasis on authenticity, strategic decision-making devoid of emotional bias, and the relentless pursuit of growth provides valuable lessons for entrepreneurs at any stage. Balancing professional ambitions with family commitments, Brian exemplifies how resilience and intentionality can lead to both personal fulfillment and business success.

[27:08] Brian Goldstein: "Thank you, sir. God bless you, man."

Brian’s journey serves as an inspiring blueprint for those striving to build and sustain thriving enterprises without compromising personal well-being.

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Notable Quotes

• On Removing Emotions from Business Decisions:

  Brian Goldstein [10:12]: "Remove emotions out of your decisions. You got to do what's best for the company, not for what feels right."

• On Failure as Education:

  Brian Goldstein [09:01]: "It's not even failure. It's education. What are you gonna do with that knowledge?"

• On Authenticity in Business:

  Brian Goldstein [22:49]: "In life, you got to be authentic. But people are very quick to let their guard down. Gotta feel it out."

• On Balancing Work and Family:

  Brian Goldstein [14:10]: "I call that balance in my book. The days you have your kids, it's dedicated to them, and the days you don't, it's balls to the wall with work."

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This episode of Coffeez for Closers not only highlights Brian Goldstein’s expertise in scaling businesses but also provides a deep dive into the personal philosophies and life experiences that shape a successful entrepreneur. Listeners are equipped with practical strategies, motivational insights, and a profound understanding of the balance between professional ambition and personal fulfillment.

Transcript

[Coffees Host]

He scaled multiple companies, had multiple exits, and built businesses across everything from e commerce and healthcare to third party logistics. And oh yeah, he started his first company in high school. Brian Goldstein is a serial entrepreneur, brand builder, and scaling expert who doesn't just talk business, he tears it down and rebuilds it better. He's grown brands to over $100 million in revenue and helps founders scale past plateaus with no nonsense strategies. Zero sugar coating. He's also a passionate advocate for firearm safety, a podcast host, and a dad who's raising his daughter with grit, creativity, and real world experience. From surviving a traumatic childhood and a brain tumor to building empires, Brian's story is as real as it gets. Today on Coffees, we talk about scaling smart, cutting the emotion out of decisions, and why peace sometimes comes from surviving chaos. Welcome to Coffees.

[Brian Goldstein]

Thanks for having me, bud.

[Guest Host]

Thanks, Brian. Thank you for allowing us to use your studio. I appreciate it. It's been great to kind of get to know you, pick your brain and, you know, get the opportunity to hang out with you in the. Here in the studio. So, Brian, I like to ask everybody that comes on the show the same question every single time. And Brian, what is your morning routine?

[Brian Goldstein]

Oh, that's pretty routine. Once I get out of bed, I'm ready for the day. Meaning brush my teeth, do my hair, put on my clothes, load my pockets, and even if I'm sitting at my desk, I'm ready to leave the house. It's not, oh, let me go grab this. So let me go grab that. But usually it's load my pockets, do everything. If I have my kid, get her to school or bring her with me, and I go straight to breakfast, that's.

[Guest Host]

Like, there's no crazy biohacking protocol at breakfast.

[Brian Goldstein]

They get pounded, and then later there might be some injections.

[Guest Host]

Right on. Well, you, you have. You're in like multiple verticals. You, you had multiple exits. So we'll kind of dive into some of your exits. But you know what, what inspired you to start your own podcast?

[Brian Goldstein]

A friend introduced me to someone a couple years ago and he's like, hey, I know you're in the gun space. You need to bring more awareness to certain topics. I was like, look up. I don't really like talking in front of the camera. It was only a couple years ago I started talking in front of the camera. Before that, it was just visuals. And that person passed away suddenly. And a couple months after, I'm like, okay, it's time to pick up where he left off and kind of just do my own thing, and never really talked about the gun space or the firearms or any of that stuff. So I kind of just stayed out of that, but just went down the business rabbit hole and interviewing cool people or topics that I thought were interesting to me. And somehow it relates to business one way or another. Because if your personal life's not in check, then your business life's not in check. And so having relationship coaches on therapists, on lawyers, just different things that have interested me over the time. And just kind of how it all meshes with business in a weird way, it does.

[Guest Host]

It all comes back full circle. So you say you're in the gun space. You want to tell the audience exactly, like, what you do in the gun space. I know you have a big show that discusses these various topics.

[Brian Goldstein]

I work with several brands on testing and developing and just, you know, trying out their new products and going to different training events and fun stuff like that. Like I said, it's more of a passion project. Like, it's fun for me. Make a couple bucks from it. Nothing crazy, but something I've always enjoyed. And that's kind of my, in a weird way, meditation. I'm turning off my thoughts and only focused on what I'm doing at that moment. You know, when you're training, it's, hey, if you're not a hundred percent in that zone, things can go south. You don't want to hurt someone, you don't want to hurt yourself. And it just allows me to disconnect from everything else and just focus on that.

[Guest Host]

You're an advocate, obviously, for gun awareness.

[Brian Goldstein]

And 100 firearm safety. And look, there's. Everybody's like, oh, you have all this stuff. There's not a loose gun in my house. Everybody's like, oh, don't you have a spare? I got little kids. I don't want that liability. I got a big dog.

[Guest Host]

So you've been an entrepreneur for a long time, obviously, coming from 20.

[Brian Goldstein]

Yeah, 20 years, though.

[Guest Host]

What was the first business you started? How old were you?

[Brian Goldstein]

I was in high school, and it was a detail shop.

[Guest Host]

You started a detail company in high school?

[Brian Goldstein]

Yeah, I was just passionate about cars. And I was like, oh, all these car washes suck. Like, I saw an opportunity to kind of take over a failing business and get it going. And got it going really well. I was not a great student in school, so, hey, at least I know I can make a dollar. And my grades dipped because I. They were already shitty. But they went lower because I was more focused on the business than School.

[Guest Host]

And it was a pretty successful first business as a kid.

[Brian Goldstein]

For a kid. Yeah.

[Guest Host]

Yeah.

[Brian Goldstein]

Now it's pocket change, of course.

[Guest Host]

Of course. Now anything's pocket change, even if you're making a ton of money. Back then, it's pocket change now.

[Brian Goldstein]

Yeah. 20 years ago.

[Guest Host]

Yeah, man. Inflation's really something else.

[Brian Goldstein]

I think when I graduated high school, gas was like A$50.50.

[Guest Host]

Yeah. I mean, it's not just the cost of gas. I mean, eggs were probably a dollar for a dozen then.

[Brian Goldstein]

On the high side.

[Guest Host]

Yeah. So first business in high school. What's the best piece of entrepreneurial advice you've gotten?

[Brian Goldstein]

Hang around like minded individuals. Don't hang around the naysayers saying, oh, dude, you shouldn't do that. You know, unless it's somebody that you look up to and you want to live in their shoes and you like all the aspects of their life. Don't take advice from those people. And same thing with, you know, personal relationships. Don't take advice from, you know, single friends and other stuff of if you're not living the life that I want to live, I'm not going to take advice from you. And I wish I learned that earlier on.

[Guest Host]

Yeah. When did you actually learn that and adopt that into your own life?

[Brian Goldstein]

Probably 25ish.

[Guest Host]

I feel like that's something we always strive for, is just trying to find like minded individuals to just fill the room and like, and that's what the great thing about podcasting. Right. It's just you meet like minded people. This is almost like the only platform to meet people at the. Where you want to meet them at the time you want to meet them.

[Brian Goldstein]

Correct. And it's the only time now where people aren't on their cell phone.

[Guest Host]

That's absolutely correct.

[Brian Goldstein]

The only reason you're keeping your phone in your lap is for notes. Outside of that, you don't need your phone.

[Guest Host]

Yeah.

[Brian Goldstein]

And a lot of people don't know how to have a conversation for an hour now without staring at their phone. It's.

[Guest Host]

That's, that's one of the things I, I've said multiple times. It's like, it's the only. It's like the, the most unobstructed date you can have with someone.

[Brian Goldstein]

100%.

[Guest Host]

It's like unobstructed eyes gazing at the other person. 100% divide undivided attention.

[Brian Goldstein]

Yeah. Like, you're not getting out of it.

[Guest Host]

Yeah. And the only reason you said that you, you, you. I do have my phone is like, so I'm on course with my conversation.

[Brian Goldstein]

Like, I do the same thing.

[Guest Host]

Yeah.

[Brian Goldstein]

Like, unless I, like, really, really know the guest, which then it kind of doesn't make it as fun for me.

[Guest Host]

Yeah.

[Brian Goldstein]

So it's just those notes of, oh, I forgot to ask this.

[Guest Host]

Yeah, yeah. I mean, and that's what's cool. Kind of just getting to know you and your story, your heritage. You know, we have kind of a similar upbringing, similar heritage. You know, you. You. You grew up, you're half Indian. Very similar culture to me. I'm Egyptian. So what was it like for you when you told your parents, like, yo, I'm gonna go be an entrepreneur.

[Brian Goldstein]

My parents were entrepreneurs. It was no issue.

[Guest Host]

They were good with it.

[Brian Goldstein]

They were good with it. No pushback.

[Guest Host]

That was awesome. Well, because they were already assimilated to American culture, American heritage.

[Brian Goldstein]

My mom is first generation, though, but she started her own businesses at a very young age and said, you gotta earn your keep. And so she's not opposed to it. Just. I don't know. I feel like our school system kind of directs you to live a different mold, and anyone that breaks out of it, it's like, oh, that's not normal.

[Guest Host]

Yeah, yeah. You experience academia. You know, you walk down the academia, and it's definitely not a profitable venture. It's like, you're gonna be broke in.

[Brian Goldstein]

That world or just, you know, you want a simple life, get a job, you know, and everybody's like, oh, you're so lucky. How many times have you failed, personally and in business? Failed? Hundreds. And it's learning from every time and improving. And if I wanted to just get a job and have a guaranteed paycheck, feel like life would be a little too simple.

[Guest Host]

You know, you just said something that every entrepreneur just needs to hear and embed in their mind. Get used to failure. Like, just get used to it, because failure is just the process where we just improve, and people are so scared of it.

[Brian Goldstein]

It's not even failure. It's education. What are you gonna do with that knowledge? Yeah, okay, that didn't work. How can you modify it so it does.

[Guest Host]

You know, even on the drive up here, as I'm coming to the studio, I'm, like, refining and adapting and learning from my failures, and I failed on the way up here on at something. You know, it's like, we got to refine this. We got to change that. We got to implement this. Like, we're failing here. And my team and I even realized on the drive up here that we were. We need, like, a third party to come in and just, like, we can't do it. We just gotta get a third party. So we called the third party, booked it on the spot. Like just because we realized like we hit, like we've plateaued in terms of our ability based on the team size we have. So it's, you know, and it was a failure on the way up here. We realized it. You're also a scaling expert. What would you tell an entrepreneur right now to like, what's some practical advice that an entrepreneur can take right now.

[Brian Goldstein]

To scale a current friend that I'm helping in business? I predicted where he'd be at currently, and he let his emotions get the best of him. And we could have pulled the band aid four or five months ago, maybe even longer, and now he's pulling the band aid now of making the hard choice and making the changes I implemented. Remove emotions out of your decisions. You got to do what's best for the company, not for what feels right. Got to do what's best for you and the company.

[Guest Host]

A lot of us get stuck in that rut of being personally attached to the people, being personally attached to, you know, the product, being personally attached to whatever it is. And it's really disruptive for business.

[Brian Goldstein]

Well, people still think they can operate like mom and pop when they've passed a certain level of sales. You can't. Mom and pop worked at the beginning. Now you're a million dollars in sales, $2 million in sales. Okay, so what have you changed? Nothing. Well, that's why you're hitting the wall. What have you delegated? You're still doing the day to day operations. What are you focused on instead of that.

[Guest Host]

Now? I want to kind of turn things around and talk about some of the, the biggest struggles. I want to first off talk about what I feel would be that would have been the biggest struggle you faced, which was when you were faced with a brain tumor. Like, how did that impact you as a youth when you. When we were diagnosed with such a scary reality and how did that kind of shape your character today?

[Brian Goldstein]

Honestly, that didn't really scare me. It was being in special ed. It was coming from a household filled with violence and substance abuse. You grow up that way and you survive. Everything else is a cakewalk.

[Guest Host]

Special ed and like your parents were.

[Brian Goldstein]

Violent or we'll get into the specifics, but there was some violence and some fun stuff involved.

[Guest Host]

Yeah. Yeah. You know, when you grow up in a disrupt and people have this stigma with like divorce. Okay. Would you rather grow up in a divorce household where your parents are happy or Would you rather grow up in a violent household or your parents?

[Brian Goldstein]

I'm going with divorced house all day.

[Guest Host]

Long, you know, because.

[Brian Goldstein]

Safe space.

[Guest Host]

Yeah. There. It's funny because there's a lot of similarity, you know, even in. In the household, like in many, many households, even in my household, we felt. We dealt with a lot of, you know, fighting, extreme fighting. And. And I felt like, you know, it was like, Emmett, like, we gotta go. We gotta pick. We gotta pick a lane here. You know, we gotta take a lane. Because this is just. This is disruptive. Right. So it's traumatizing to children to. To live like that. So, you know, we. We're dealing with same things, and it's just like, that's just the way it is. You know, it's just the. The ideology of, like, this perfect household is like. Is a dissipating reality for many. Right. I'd love. I'd love to see.

[Brian Goldstein]

I think it could exist. It just takes a lot of work.

[Guest Host]

It does a lot of sacrifice. But on that note, it's hard for entrepreneurs. I see many entrepreneurs, unfortunately, have. Are. Have so much to do to keep a relationship together and build an empire, you know, and it's harder on entrepreneurs and, you know, a manager at a restaurant or a doctor, whatever it is, just because, you know, you have finite time, work. Finite. Entrepreneurs were like, just always working.

[Brian Goldstein]

Yeah. You just got to learn new balance. I know. Easier said than done.

[Guest Host]

Yeah. Give me some balance advice. Give the audience some balance advice. You.

[Brian Goldstein]

You balance well, you're your split households now.

[Guest Host]

Right.

[Brian Goldstein]

Do you feel your kids get more attention now?

[Guest Host]

Oh, yeah, absolutely.

[Brian Goldstein]

I call that balance in my book.

[Guest Host]

Yeah.

[Brian Goldstein]

And you know those days that it's your days, it's dedicated to them.

[Guest Host]

Yeah.

[Brian Goldstein]

And the days you don't have them, your balls to the wall with work.

[Guest Host]

Yeah.

[Brian Goldstein]

That's my version of balance.

[Guest Host]

Why can't one do that during marriage? You know, it's like when you're.

[Brian Goldstein]

It can be with the right partner. Yeah.

[Guest Host]

One who's understanding.

[Brian Goldstein]

Correct. And I think a lot of things need to be talked about prior. And that's faults on both end. I'm not going to point fingers at anyone. Hard conversations need to be had. Things need to get Stops. Stop getting swept under the rug. And, you know, talking about how you want certain things done in the future need to be discussed before that time.

[Guest Host]

Yeah. You know, it's funny that you identified balance based on. Because right now my time with my kids is so intentional. It's like DND mode all in. Eyes gazed at you, like, you ain't getting out of this. Like, what do you guys want to do? And before, I don't know why I didn't do that.

[Brian Goldstein]

I think it's one of those things of you don't know what you got till it's gone. In certain situations and not having that constant touch and it now being broken, I think is better for everyone because now the time is quality.

[Guest Host]

Yeah. You've been through so much hardship in your life. What do you think some of the bigger adversity is that you faced?

[Brian Goldstein]

Look, growing up, how I grew up, everything else is just a cakewalk. Do I get angry? Sure. Do I get upset? All the time. You just got to take everything as a learning experience and just go with it. I'm sure there's been adversity. I'm sure I could say, hey, this wasn't fair. That wasn't fair. Pretty sure on a Tuesday, I'm wearing basketball shorts and gym shoes, singing in a comfy chair, having a conversation about business with you. I built the life I've wanted to build, and sacrifices come with it. Like we said earlier, if I wanted a simple life, could have gotten a job at Walmart.

[Guest Host]

You, you have this very still demeanor. This. This still acumen about you that's just like, how do you know? It's, it's, it's cool, it's collected. It's not like it's like you don't have a worry. You know, it's.

[Brian Goldstein]

It's a.

[Guest Host]

It's an incredible demeanor.

[Brian Goldstein]

It's also scary at times. And most people don't know how much violence it took to be this calm. I don't talk about that with anyone. And things can always be worse. You gotta stop. You know, nobody cares about your problems. Your problems.

[Guest Host]

I learned that from my mentor. He just. It's like my last meeting with him, he's like, nobody cares. Like, no, you, you, you think that, like, you're, you're over here worried about what your community says about you or what? Like, nobody cares.

[Brian Goldstein]

I do not care what people think on social media. What I care about is how my kids look at me.

[Guest Host]

That's the only thing that matters. They're like the life and joy that we do this for.

[Brian Goldstein]

Yep. And, you know, some of my friends are like, why do you take your kid to school? Why don't you take your kid to school?

[Guest Host]

It's my favorite part.

[Brian Goldstein]

It's not my favorite part. It was kind of a pain in the ass in traffic. And I'm not a morning Person, I think last night I slept three hours, and it was from 1am to 2am then 5am to 7am oh, man.

[Guest Host]

I don't know if you're tracking your sleep, but that's a horrible score.

[Brian Goldstein]

Oh, I'm 30s. Ora ring 30? No, between 30 and 55.

[Guest Host]

You're kidding me.

[Brian Goldstein]

That's. I've been that's how I've been since I've been an entrepreneur.

[Guest Host]

30 to 55, then you. I wouldn't even track it at that point. It's depressing.

[Brian Goldstein]

Some days I wish it would, like, increase. I don't know.

[Guest Host]

You know, I've been tracking it and I'm like, I love it when I score an 80. I feel like a champion.

[Brian Goldstein]

I I haven't gotten an idiot.

[Guest Host]

Yeah. I don't know how people get on. Like, Brian Johnson touts, he gets hundreds every night.

[Brian Goldstein]

You know what? That's not normal.

[Guest Host]

How is that even possible?

[Brian Goldstein]

I wake up and I'm like, I'm still tired, but I can't go back to sleep.

[Guest Host]

Yeah.

[Brian Goldstein]

My kid sleeps 12 hours. I'm like, wake up, they're sleeping, they're.

[Guest Host]

Getting 12, they're getting hundreds every yeah.

[Brian Goldstein]

My daughter gets a hundred every night. My son's still feeding, so he's not Nowhere close to 100, but yeah, my daughter's like a log. When she's out, she's out.

[Guest Host]

So you're dealing with do you have a nanny that helps with Are you doing, like, the feedings and No, I.

[Brian Goldstein]

Don'T do the feedings. And yeah, that's. That's a whole nother thing to manage.

[Guest Host]

Yeah, that's a whole nother.

[Brian Goldstein]

But, you know, it's the way the cookie crumbles.

[Guest Host]

Yeah. So youo know, right now you have what's your favorite venture, your favorite entrepreneurial venture that you have going on right now?

[Brian Goldstein]

Scaling, helping companies grow and walking in and just.

[Guest Host]

Demolishing their business protocols currently.

[Brian Goldstein]

Yeah. And it's kind of this sickness of, dude, I'm gonna break it down and you can follow the map. You cannot follow the map. You want a refund? Here you go. I don't really care. When you call me in six months, first words out of my mouth are gonna be, I told you so.

[Guest Host]

Well, like, what's a good use case? Like, you, you. You helped. You help companies build their brand scale, rip them apart internally. What are some of the the things you're doing for one of your clients right now?

[Brian Goldstein]

Crease sales by 400%.

[Guest Host]

And how are you doing that?

[Brian Goldstein]

Changing the Policies. They're trying to do the day to day stuff. Why aren't they outsourcing certain things? Aren't they having employees doing certain things? Why don't you have a 3 PL managing your inventory instead of having a warehouse staff that you have to manage. Sit with a 3 PL company for a month, train them, let that be their problem.

[Guest Host]

What's a 3 PL?

[Brian Goldstein]

Third party logistics.

[Guest Host]

So what's some, what's some practical advice that you would give an entrepreneur right now?

[Brian Goldstein]

What level?

[Guest Host]

Entering entrepreneurship and then someone at like.

[Brian Goldstein]

Seven figure sales entering. Don't quit your day job until your entrepreneur income has passed substantially. Your paycheck.

[Guest Host]

That's good advice.

[Brian Goldstein]

Some people just dive full in and look, it works most of the time but it couldn't.

[Guest Host]

Yeah. And then your sol.

[Brian Goldstein]

Yeah. And I don't like working with clients that haven't gotten to high six low sevens. I'm not going to go through the infancy phase and I want to see where you're truly stuck. That's just my. I don't have the patience for lower.

[Guest Host]

What's the biggest sales client that you. You've helped get to their largest amount of sales?

[Brian Goldstein]

Myself. I passed 100 in a year.

[Guest Host]

100M. Wow, that's amazing. And then second to you.

[Brian Goldstein]

Like 30.

[Guest Host]

What were you selling to get to 100 million?

[Brian Goldstein]

Some stuff.

[Guest Host]

Oh yeah, that's right. That's incredible. That's incredible. And 30 million, what they do E commerce. So you're known for your candid, unfiltered approach which is like it's amazing. How do you think entrepreneurs can. Can leverage authenticity to build trust and loyalty?

[Brian Goldstein]

I think in life you got to be authentic. But people are very quick to let their guard down. Gotta feel it out. And not everybody needs to know what the fuck you're doing. Nobody needs to know what your kids are up to today. Issues with your wife, ex wife, whatever it might be. Keep your personal shit personal.

[Guest Host]

Nice. I'd like to conclude the show with a couple last questions. One is, this is a three pronged question. What's a personal goal that you have for yourself, A family goal that you have for the family and a business goal.

[Brian Goldstein]

Personal goal would be health wise, cutting out seed oils and processed sugar.

[Guest Host]

Processed sugar.

[Brian Goldstein]

I'm a fat kid. That's hard.

[Guest Host]

We are all fat kids at heart.

[Brian Goldstein]

Well, I used to be 270. 260.

[Guest Host]

Oh you actually were fat?

[Brian Goldstein]

I was fat kid but I still love sugar. So that's definitely.

[Guest Host]

When were you? 270?

[Brian Goldstein]

2020.

[Guest Host]

This was recent.

[Brian Goldstein]

Yeah, that was a bit. When we get off, I'll show, I'll show you a photo. Yeah, just more honed in on my health and just eliminating certain things. And instead of drinking out of plastic bottles, Glass bottles. Glass bottles, reusable. I have the filtration at home. I have no excuse but I'll be out and about 711 market, wherever. So yeah, just cutting that out. So my kids see that habit. As far as my kids are concerned, being more involved with my daughter's homeschooling and really building on that curriculum of how I want it to be, getting more like minded individuals into her school. And you know, like I said earlier, I'm not a fan of waking up early. I want my kids school starting at 10am Gives me time to wake up when we wake up, eat breakfast and then get her to class and know what the weekly curriculum is, know what she's doing every day, dropping her off, picking her up on the days I have her and enjoying that time. And she goes to meetings daily. In business, probably having 10 monthly scaling clients just to keep the mind active. I just enjoy the different projects and each business comes with different hurdles.

[Guest Host]

So what kind of businesses are you working with?

[Brian Goldstein]

E commerce, full gamut, Healthcare, E commerce, longevity, brick and mortar.

[Guest Host]

It's full gamut.

[Brian Goldstein]

Full gamut.

[Guest Host]

Now you've been fortunate enough to grow up in a household that kind of forced you to be a high achiever, to have grit. You started your first business in your early, early stages of life. How are you going to instill the same level of grit that you have in your kids?

[Brian Goldstein]

I've already started with my daughter. She gets dragged to work whether she likes it or not. If we gotta go build something, daddy, I'm bored. Cool. Hang out, find something to play with. We're not leaving.

[Guest Host]

That's awesome.

[Brian Goldstein]

And her favorite saying lately is, daddy, I'm bored. That's nice. There was no iPhones when I was a child. There was no iPads. You're not getting YouTube. Might get Netflix later once you behave. You want to draw, want to run around like a crazy person? Go for it.

[Guest Host]

Forcing them to be creative.

[Brian Goldstein]

Hmm. My daughter is not afraid to get dirty like she will. Yeah, I'll have to baby wipe her and strip her of her clothes and then put on new clothes in the car.

[Guest Host]

Love it. One last question.

[Brian Goldstein]

Yep.

[Guest Host]

When you're in front of the pearly gates, what do you think God's gonna.

[Brian Goldstein]

Tell you it's okay to accept? You don't always have to give.

[Guest Host]

Brian Goldstein.

[Brian Goldstein]

Thank you, sir.

[Guest Host]

Thank you so much. God bless you, man.