Coffeez for Closers with Joe Shalaby Episode 45: From Nothing to Everything ft. Albert Preciado Release Date: October 11, 2024
Introduction
In Episode 45 of "Coffeez for Closers," host Joseph Shalaby welcomes Albert Preciado, a self-made entrepreneur and CEO of multiple successful enterprises, including The Mortgage Guys, Ambiance Realty, and Driven Enterprises. Albert's journey from humble beginnings, surviving the 2008 mortgage meltdown, to becoming a prominent figure in the mortgage industry and the self-help space, serves as an inspiring narrative for entrepreneurs and professionals alike.
Albert Preciado [00:04]: "Starting from humble beginnings, he built a multi-million dollar empire and is now a driving force in not just the mortgage industry, but also the self-help space as well."
Albert Preciado's Background and Journey
Albert shares his early life experiences, highlighting the challenges he faced growing up and how these shaped his entrepreneurial spirit. Born to hardworking parents who struggled to achieve their dream of homeownership, Albert developed a strong desire to prove himself and achieve success.
Albert Preciado [15:08]: "I wanted to prove you that it is for us."
Albert recounts his entry into the mortgage industry at a young age, becoming a loan officer at 19. The 2008 mortgage crisis was a pivotal moment, leading to personal hardships, including homelessness. However, Albert's resilience saw him through, eventually leading him to establish his own mortgage company, The Mortgage Guys, in 2013.
Albert Preciado [06:33]: "I end up selling all things, which net the net of that was 2 million bucks around there."
Building the Preciado Empire
Albert outlines the growth of his business empire, consisting of Ambiance Realty, The Mortgage Guys, and Driven Enterprises. He emphasizes the importance of vertical integration, where each business complements the others, fostering a synergistic environment that propels the entire enterprise forward.
Albert Preciado [04:02]: "I started creating what I used to call my triangle because I have mortgage, I have real estate, and then I have driven, and then, you know, that's vertical integration."
Albert discusses the strategic challenges he faced, including scaling his businesses and navigating legal issues, ultimately leading him to sell properties to sustain his mortgage company during tough times.
Morning Routine and Personal Habits
The conversation shifts to Albert's disciplined morning routine, which is segmented into three "mini days" to maximize productivity. Albert prioritizes personal development and business innovation in the early hours, reserving afternoons and evenings for meetings, events, and networking.
Albert Preciado [08:15]: "I get three days out of one. So my most important day is the morning."
Albert also shares personal rituals, such as never leaving home without giving his daughters a kiss, underscoring the importance of family amidst entrepreneurial pursuits.
Albert Preciado [11:53]: "I never leave home without giving the kiss to my three little daughters."
Challenges and Adaptation in Business
Albert delves into the inevitable challenges of entrepreneurship, stressing the necessity of adaptation in a constantly evolving industry. He criticizes those who rely solely on decades of experience without embracing new technologies and strategies, likening such businesses to "dinosaurs" doomed by their inability to adapt.
Albert Preciado [20:07]: "The biggest challenge anyone can have right now is if they don't adapt."
He underscores the importance of leveraging modern tools like AI and social media to stay competitive, warning against complacency even with extensive experience.
Philosophy on Haters and Social Media
Albert provides a refreshing perspective on dealing with negativity and criticism. He views haters as inadvertent promoters who enhance his social media presence due to their persistent engagement. Rather than being discouraged by negative feedback, Albert harnesses it as a tool for growth and algorithmic advantage.
Albert Preciado [24:43]: "Massive success."
He emphasizes that negativity often overshadows positive actions on social media, encouraging a resilient mindset focused on long-term success.
Managing Family and Instilling Grit in Children
Albert discusses his parenting approach, balancing being soft with his daughters while instilling values of hard work and responsibility. He employs strategies like making children earn rewards through chores, fostering a sense of accountability and teamwork.
Albert Preciado [35:42]: "We teach them to earn things by doing things."
Albert highlights the importance of being present and supportive, allowing his wife to lead household decisions while he focuses on work, thereby creating a balanced family dynamic.
Advice to Younger Self and Building Wealth
Reflecting on his journey, Albert offers sage advice to his 20-year-old self: avoid distractions like alcohol, drugs, and frivolous relationships, and focus instead on building businesses and acquiring knowledge through mentorship.
Albert Preciado [38:16]: "Stay away from drinking, from drugs, and from women and focused on reading, getting a mentor and building businesses."
He emphasizes the significance of equity in wealth building, advocating for entrepreneurship or positions that offer ownership stakes rather than traditional employment that limits financial growth.
Conclusion and Mantra
Albert concludes with his guiding mantra, "You got to stay driven. When you stay driven, you're unstoppable." This philosophy encapsulates his relentless pursuit of success and serves as a motivational cornerstone for both his personal and professional life.
Albert Preciado [29:21]: "When you stay driven, you're unstoppable."
His unwavering drive, resilience, and strategic thinking have not only built a successful business empire but also inspired thousands to pursue their entrepreneurial dreams with passion and perseverance.
Notable Quotes
- Albert Preciado [20:35]: "If you're going to stay broke, stay an employee."
- Albert Preciado [29:32]: "You got to stay driven. When you stay driven, you're unstoppable."
- Albert Preciado [39:43]: "Don't be a little."
- Albert Preciado [11:00]: "When you wake up, you wake up."
Key Takeaways
- Resilience is Crucial: Overcoming significant adversity can forge a formidable entrepreneurial spirit.
- Adaptation is Key: Staying ahead in business requires embracing new technologies and strategies.
- Leveraging Negativity: Negative feedback can be repurposed as a tool for growth and increased visibility.
- Balanced Leadership: Effective entrepreneurship involves balancing professional ambitions with personal and family commitments.
- Strategic Wealth Building: Focusing on equity and business ownership is essential for long-term financial success.
Albert Preciado's story is a testament to the power of perseverance, strategic thinking, and unwavering drive. His insights provide valuable lessons for aspiring entrepreneurs and business leaders aiming to navigate the complexities of building and sustaining a successful enterprise.