Podcast Summary: "Love & Sandwiches" featuring Ike Shehadeh | Coffeez for Closers with Joe Shalaby Ep. 41
Introduction
In Episode 41 of Coffeez for Closers, host Joe Shalaby welcomes Ike Shehadeh, the dynamic founder and CEO of Ike’s Sandwiches, to discuss his entrepreneurial journey from humble beginnings to establishing a renowned sandwich brand with over a hundred locations nationwide and internationally. The episode delves into Ike’s business philosophies, leadership style, challenges faced, and insights gained along the way.
Early Beginnings and Vision
Ike’s entrepreneurial spirit was evident from a young age, influenced profoundly by his father’s work ethic in the supermarket and real estate businesses. Ike recalls, “I knew I was, I was young enough to sit on the counter, but old enough to know, oh, that stuff buys me like this toy or whatever it was that was high in my values back then” (18:09). This early exposure instilled in him the values of dedication and the importance of showing up every day.
Morning Routine and Personal Habits
Ike emphasizes the significance of a disciplined morning routine in maintaining productivity and a positive mindset. He shares, “I do 50 burpees, 50 pushups, all in a row... Total, like, total time 20 minutes, maybe 25” (02:46). This rigorous start to the day not only boosts his physical health but also sets a tone of accomplishment and readiness to tackle daily challenges.
Establishing Ike’s Sandwiches
Ike launched Ike’s Sandwiches on Halloween 2007, initially as a full café offering an extensive menu that rivaled major competitors like Starbucks. He passionately explains, “I opened with seven different milks... I just wanted to make sure that anybody that came in would have that” (05:08). His commitment to inclusivity and variety laid the foundation for a diverse and appealing menu, catering to a wide range of customer preferences.
Menu Development and Business Strategy
Ike’s approach to menu development was driven by his desire to feed people, create memories, and foster creativity in the kitchen. “I want you to want to come to me for breakfast... and I want to come in when you want lunch... I want you to come in when you want dessert” (07:35). This holistic approach ensured that Ike’s became a versatile dining option at any time of the day, enhancing customer loyalty and broadening their market reach.
Overcoming Challenges: Permits and Regulations
One of the most significant hurdles Ike faced was navigating the complex landscape of permits and regulations. His first Ike’s was shut down due to a lack of specific permits required for selling sandwiches in San Francisco. Ike reflects, “Since that day, literally the first month until the city shut me down in 2010, the biggest issue is the government permitting this” (22:55). This experience taught him resilience and the importance of understanding and complying with local regulations to ensure business continuity.
Expansion Strategies Across States
Despite the challenges in California, Ike successfully expanded Ike’s Sandwiches to other states by leveraging his established brand reputation and negotiating favorable terms with vendors. He notes, “We've been able to negotiate great pricing with our vendors... and the same with the staff” (15:12). Ike’s strategic expansion into cities like Houston, Salt Lake City, and Las Vegas showcases his ability to adapt and scale the business model effectively across diverse markets.
Impact of COVID-19 on the Business
During the COVID-19 pandemic, Ike’s Sandwiches thrived by already being integrated with delivery platforms like DoorDash, Uber Eats, and Postmates. Ike shares, “We were blessed in that we already had delivery capabilities... We actually had higher sales year over year through Covid” (32:14). This foresight in embracing technology and delivery services positioned Ike’s to sustain and even grow during a challenging period for the restaurant industry.
Leadership and Team Dynamics
Ike attributes his successful leadership to cultivating a positive and productive work culture. “The culture that we have also kicks people out... if they’re a jerk, they’re not gonna want to work here” (44:23). By fostering an environment that values respect and excellence, Ike ensures that his team is motivated and aligned with the company’s vision, leading to high employee retention and exceptional service quality.
Personal Insights and Motivation
Ike distinguishes between motivation and passion, stating, “I do it because I want to. And a lot of folks out there... I don't like motivational speakers because anybody can say something and then you get rah, rot up for a little bit” (40:26). His intrinsic motivation to feed people and create memorable dining experiences drives his unwavering commitment to the business, beyond the need for external incentives.
Advice for Aspiring Entrepreneurs
Ike offers invaluable advice to those looking to enter the restaurant industry: “If you want to feed people, you will feed them... you’ll make money because you want to feed them” (39:14). He emphasizes the importance of passion and perseverance, encouraging entrepreneurs to pursue what they love, even in the face of adversity. Additionally, he advises starting immediately and prioritizing personal savings, regardless of the uncertainty.
Future Goals and Personal Aspirations
Looking ahead, Ike envisions expanding Ike’s Sandwiches globally, aspiring to “feed people on Mars” (61:51). On a personal level, he expresses a desire to explore his creative side through music by releasing an album after voice lessons and venturing into acting with roles in upcoming movies like Killing Faith and Caitlyn’s Chance (64:08). These aspirations highlight his multifaceted interests and continuous drive for personal growth.
Conclusion
Ike Shehadeh’s journey with Ike’s Sandwiches is a testament to the power of passion, resilience, and strategic thinking in building a successful business. His insights on leadership, overcoming challenges, and maintaining motivation provide a roadmap for aspiring entrepreneurs. As Ike continues to scale his brand and pursue diverse personal goals, his story remains an inspiring example of what dedication and a clear vision can achieve.
Notable Quotes
-
Morning Routine:
- Ike: “I do 50 burpees, 50 pushups, all in a row... Total, like, total time 20 minutes, maybe 25.” (02:46)
-
Business Vision:
- Ike: “I want you to want to come to me for breakfast... and I want to come in when you want lunch... I want you to come in when you want dessert.” (07:35)
-
Overcoming Criticism:
- Ike: “If they're going to talk smack no matter what... I'm doing what I love to do versus the other way.” (09:57)
-
Motivation vs. Passion:
- Ike: “I do it because I want to. And a lot of folks out there... I don't like motivational speakers because anybody can say something and then you get rah, rot up for a little bit.” (40:26)
-
Advice for Entrepreneurs:
- Ike: “If you want to feed people, you will feed them... you’ll make money because you want to feed them.” (39:14)
-
Favorite Quote:
- Ike: “Your well being is your greatest contribution to humanity, no exceptions ever.” (52:33)
-
Best Advice Received:
- Ike: “If things go the way that you want, great. And if they don't go the way that you want, even better.” (53:59)
Timestamp Key
- 02:46: Discussion on morning workout routine
- 07:35: Vision for Ike’s Sandwiches menu
- 09:57: Handling criticism and staying true to passion
- 39:14: Advice on pursuing business for love, not just profit
- 40:26: Difference between motivation and passion
- 52:33: Ike’s favorite quote
- 53:59: Best advice Ike has received
Note: The timestamps refer to the minutes and seconds in the provided transcript.