← Coffeez with Joe Shalaby
Coffeez with Joe Shalaby
Podcast to Cash: The Foundational Four, VIP Packages & Live Pods ft. Brendan Boyd
00:37:48
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- [00:00]
Joe
Tell.
- [00:01]
Brendan Boyd
I can already tell. I. I can tell from when you first walked in here and introduced yourself and then how. How it transitioned. I could tell.
- [00:07]
Joe
Yeah.
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Brendan Boyd
Because there's certain things you just pick on.
- [00:10]
Host
Yeah. Yeah. So this is, like, natural. Like, I'm a natural conversationist.
- [00:13]
Brendan Boyd
I'm a.
- [00:15]
Host
What's up, everybody? Welcome to another episode of Coffees for Closers. Today we're. We have a very special guest. Brendan Boyd is the founder CEO of Imprech, Imperfect Action. Brandon Boyd is the founder CEO of Imperfect Action, which is a company exclusively dedicated to founders and CEOs to help them leverage podcasting, entrepreneurship, and actually turning that into a monetization platform. Please welcome Brennan Boyd.
- [00:44]
Brendan Boyd
Hey, listen, man, I'm appreciative to be here. Joseph, thanks so much. Yeah, we're gonna be talking about Turning podcast to cash 100.
- [00:50]
Host
Let's go. Let's go.
- [00:51]
Joe
Let's get it.
- [00:51]
Brendan Boyd
Let's get it.
- [00:52]
Host
So just. I'm gonna jump right into it. So what's the turning point that made you realize you wanted to build a platform to actually help entrepreneurs really monetize the podcast ecosystem?
- [01:01]
Brendan Boyd
I mean, that's a good question. There's probably two turning points. The first one, I was here. I was. I was in real estate. I was coming back from. I was showing a property, and I was showing a property in Coachella. And on the way back, I'm like, Yo, this is 12 hours of my life in this car. This don't make sense. I'm never doing this again. And I literally stopped doing real estate. I had my license for eight years, holding in California and then also holding in Massachusetts, where I'm from. And I just had an epiphany. I'm like, what. What. What I'm doing right now, the time that I'm losing for being in this car is not worth this commission. So I immediately just. Just stopped doing real estate, and I went into personal development. You know, I was always reading and doing YouTube, but I'm like, I need. There's some information gap that I don't know. There's something that I need to find and figure out. And I was already podcasting on the side, but I was just doing that to build relationships. So I invested into a mindset program. It was called Wake Up Wealthy. That kind of helped change the way I was thinking. And then the first program that I actually bought was from Nehemiah Davis, and that introduced me into digital products.
- [02:06]
Host
Nice. Have you met Nehemiah before?
- [02:07]
Brendan Boyd
Yeah, yeah, yeah. I just seen him about two weeks ago. I Podcast on it.
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Joe
Good guy. Yeah.
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Brendan Boyd
So that, that was, that was number one. And then the second, the second thing was I realized that I need to get more exposure. So I started getting more and more podcasts for myself. Then I had another epiphany. This is like maybe two or three years ago during holiday season. I was like, well, if I need to get more exposure, I know business owners need more exposure. So I just put out an offer. Eight business owner, eight business owners took it immediately. I was like, oh, yeah, I think I'm on to something.
- [02:39]
Host
Nice. Yeah, yeah, nice. So did you put out that offer on Instagram, Facebook? Tick tock.
- [02:44]
Brendan Boyd
I put the offer out on Instagram, but then I also have previous relationships, so I was just texting. I think I put it out. I don't know what the ratio was from social media people that, you know that grabbed it or from text messages, but I just put it out between text and, and Instagram and I remember eight people grabbing it within 48 hours.
- [03:01]
Host
Let's go.
- [03:02]
Brendan Boyd
It was an 8K off at the time. So, you know, that's like 64, 000. I was like, yeah, we doing something. It makes sense.
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Host
What was it offer?
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Brendan Boyd
The offer was basically helping entrepreneurs like yourself get exposure.
- [03:12]
Joe
Right.
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Brendan Boyd
Cause they all got products, they all got services. They want to let people know who they are, what they do, how they help people. So need to get in front of people. So that's, that's what the offer was. I was helping them get on 12 podcasts at the time, and it was a 8K offer.
- [03:26]
Joe
Nice.
- [03:27]
Host
And what, what's your price point now to get on 12 podcasts?
- [03:30]
Brendan Boyd
It's a little bit more now. Now we do. If they do a package, the package is basically like an exposure package. So you're gonna get on a bunch of like, I would say it would either be a combination of earned media or smaller shows. That goes for about 25,000 for 20 shows. And then if they want us to work with them exclusively consistently over time, then we'll do like the retainer offer. Retainer. Somewhere between like four and $5,000 a month for us to just do the services. And if they want to do a lot of activity in the day, we'll do like a VIP day. We'll bring a shooter, ground support, take them all around, record the whole day, record each and every individual podcast, give them all their data. So now they have all this content that they can deploy immediately.
- [04:13]
Joe
Right.
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Brendan Boyd
But the thing that I'm really, really excited about is two things. Specifically when we're talking about guessing number one is three months ago. And this was an idea that I, that I got 10 years ago, but I wasn't the person to actually facilitate the idea, but I had the idea. So now what we do is we do the live podcast. So what the live podcast does is it puts 100 plus people in a room, right. We put the entrepreneur on a stage, we do a live podcast in front of the, the audience, and then the audience can interact and ask questions during the podcast. At the end, they got a full opportunity to do a live Q A. And then we transition and we give that entrepreneur 20, 25 minutes, do a live presentation, and they can pitch their offer. So we've been doing that for the past three months. We do it between New York and Miami and we've had over average now about 100, 120 people. Miami's already sold out. We about to do that on the 30th of August. We have over 250 RSVPs. And it's amazing. We've got three guests. So what this does is it solves two problems. So if you're coming on my podcast and you're an entrepreneur, business owner, right. You can have two problems. This, this is across the board. Number one, the podcast isn't going to drop the same day. So now we got a time issue. It's either going to take a week or maybe a month, even longer, depending on that podcast is scheduled. How much has that podcast recorded? So I'm going to fall somewhere within that calendar. So I got to wait now that's a problem for me.
- [05:42]
Joe
Right?
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Host
Yeah.
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Brendan Boyd
Second thing is, what if they don't make it to the end of where my call to action is on average on YouTube? Because that's what people are going to. For podcasts now, people only get into about 12 or 15 minutes of a long form piece of content.
- [05:56]
Joe
Yeah.
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Brendan Boyd
So your call to action might be all the way at the end. They're not even going to make it to the end. And what if you don't have commercial inserts? What if you don't give nothing, nothing away for free in the beginning? They're never going to make it to your call to action. That's a problem. So now you're relying on the vertical content.
- [06:10]
Joe
Right.
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Brendan Boyd
Which does hit.
- [06:11]
Host
So how do you solve for that.
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Brendan Boyd
Problem, the live podcast? We guarantee that we got people that are going to leave their house, fly, drive, bike, uber, scooter into the room and they're going to watch 99% of what you got going on and then you can literally interact with them and then pitch your products or services in that room to solve whatever problem they are.
- [06:35]
Host
What's the live podcast? Because that must be a very expensive, costly endeavor for you to bring those people into that room to host, to produce it. You mean to get to market 100 people live audience.
- [06:47]
Brendan Boyd
Well, see now, see now we talking about leveraging, which is what podcast the cash is all about. We talk about leveraging the podcast as a tool. So one of the things we do for this particular strategy is we run ads. So let's say you're coming on or someone else is coming on. Let's say they're in real estate investing, but it might be in, you know, mortgage lending. Right, Whatever, whatever. The end, we're going to run ads right around that, that radius of that particular city to people that are interested in that subject matter. So now they're coming in for you to learn from you to learn about that subject matter. So now they're inquisitive. Right. So it's not just random like hey, come to the show. These are people that we are, we are running ads directly to. Plus the, the, the group that we developed, the email list that we developed, the email list that we developed, the telegram group that we developed and the text message community that we developed. And we're sending them right into the room. So they want to learn how you.
- [07:43]
Host
Get that the data for telegram emails WhatsApp.
- [07:48]
Brendan Boyd
So, so the emails come from. We'll, we'll do either sending traffic to our funnel or sending traffic to invent Bright. So every, every time someone ar arvis vps we're storing and growing that data now. Now once they arvis vp we'll also send them to the private telegram group because now we can control the flow of information specifically. And we also bring the guests inside that private telegram group even before their show so they can start nurturing that no like trust immediately they can start developing those relationships and we give them the opportunity to even sell in a telegram group so they can start selling, let's say two weeks before the show even starts. We also give them two support online webinars that they can use to also you know, grow, sell, nurture and build, build our relationship with the end consumer and obviously monetize. So that strategy alone next level. And we've been doing it for like this, like I said, the past three months we had one client make 55,000, another one make 15. We had another client make 30 and then this one we already know that they're Definitely going to be successful because it's a model that we just continue to refine. The other thing that I'm excited about doing is now we're doing exposure tours. So now I can take a business owner and I can take them on a tour, one city a month for, let's say, 12 months. So now we're going to take that same model, but now we're going to duplicate that model in different cities.
- [09:09]
Joe
Right.
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Brendan Boyd
So it's all about giving them the most value and the most experience as possible, but then connect them directly with the people so then they can, you know, convert that person or help that person, whatever the case may be. And you got to remember, they're still getting all the content. The podcast is still dropping. They got authoritative content.
- [09:28]
Joe
Right.
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Brendan Boyd
That they got edification content, and they're pretty much good. Now if this individual does not make content, they got no excuse. That why they want to have content to drop at least by minimum every single day.
- [09:42]
Host
Yeah, I mean, they're gonna have a ton of short form. Hours and hours and hours.
- [09:45]
Brendan Boyd
Hours of it. Hours. If you want. You want content from the stage, we got it. You need commercials, we got it. You need ads, we got it. We need. We need content of you with people behind you or in front of you. You got that? And again, it's still a podcast, so it's still going to drop on all of the channels. So you got that content as well. I think. I think it's an insane strategy.
- [10:05]
Host
Yeah, I like that. Yeah, I like that. What's your package for that?
- [10:09]
Brendan Boyd
So that to the stage tour, that's about 100k.
- [10:12]
Host
Oh, wow.
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Brendan Boyd
Yeah, yeah. So stage told about 100k, and they still get a couple of podcasts in that as well. They get a billboard, so. So, you know, there's some other value that they're going to get inside of that, plus all of the content.
- [10:24]
Host
Now, when you launched the PRS podcast, did you have like a monetization plan and.
- [10:30]
Brendan Boyd
Actually, hell no, bro. Listen, when I started on a pursuit podcast, it was all about having these conversations. Because to me, think about this. Let's say you don't know me, right? We're meeting for the first time. If I stop you and like, yo, Joseph, can I get, you know, can I get 30 minutes of your time? Like, you might be nice and be like, okay, cool. But generally, you might be busy, you might be on the go. You don't know my intentions. Most likely you're going to say no. But if I say, hey, listen, Joseph, I got a Podcast bro. I would love for you to come on, talk about who you are, what you do, how you help people. The current, you know, thing that you're working on, the current campaign that you're on, you're going to come on every single time.
- [11:07]
Host
So some people will, some people won't.
- [11:09]
Brendan Boyd
Well, I mean, if they're not coming on, then it's, it's, it's nuanced is for certain people's nuance, right?
- [11:14]
Host
Big stars, you know, 100.
- [11:16]
Brendan Boyd
So let's say let's give it like 95 of the time. The people that you want to come on are going to come on, right? Unless you're shooting for, you know, large people every single time, which, which again, is a different type of model. But now I can have these conversations. So in the very beginning, it was all about relationship capital, right? It was all relationship, all relationship capital. I knew that if I could sit down with a founder, a, a CEO, a owner, an engineer, someone that has some substance that has contributed, it would be a benefit to me and I can create some fire content and then I could actually sit down with these individuals with intention and learn things that I want to learn. It wasn't until that was 2018, so it wasn't until like 2021 when I was like, I gotta start doing this real estate. When I started to invest in myself, I learned about digital products and services. And then it just hit me. What hit me was most business. I mean, most podcasters, they rely on brand deals, sponsors. They think they need a large audience. They want to get paid by Spotify, Apple and YouTube. That's not how you make money in, in, in podcasting. That's why there's a larger percentage of those individuals who are not making money in such a small percentage of people that are making money in media. Because if you ask any random podcaster how you make money, that's what they're going to say. Brand, deal, sponsorships, merch. I need, I need money from YouTube, Spotify, Apple. That's what everyone thinks. But that's the long way if you want to make money now. That's not what we do.
- [12:41]
Host
How do you make money now?
- [12:43]
Brendan Boyd
So, so I believe, because I know it to be true, all podcasters need what I like to call the foundational four. The foundational four is going to be your baseline to monetize. We're talking about digital products, we're talking about a paid podcast community, we're talking about leveraging affiliate marketing, and we'll talk about the VIP package and in Fact, to me, the VIP package is probably the fastest way you can monetize because it turns a free guest into a paid guest.
- [13:07]
Host
What's a. What's a VIP package?
- [13:09]
Brendan Boyd
Exactly. You know what I'm saying? Exactly. That's what they say every single time. So what is a VIP package? A VIP package is where you package up all of the content that you created in real time. You just offer it back to the guest. Why? Because a guest would pay for a photographer. This their full price with no questions. They're gonna pay for a photographer. I mean, a videographer. Their full price with no questions. But for some reason, they always want to devalue the podcaster. They want to come on your platform, sell what they got going on, tell their story, dominate the conversation, and then ask for the files at the end. They don't want to pay for the studio time. They want to pay for the editing. They won't pay for. For. For the production. They don't care about your set. I call that theft. That's theft, Right? So listen, this is what we're going to do. We offer a VIP package. This is where we're going to give you the raw. Give you your edited files, right? Audio and video. We're going to give you six to eight clips. You can shoot a commercial. We'll put it in your episode. You know, if you got a call to action, we might put it on your screen. We might put it at the end. You got to insert. We put that in as well. Behind the scenes video. Behind the scenes photos. We'll put that in the folder and give it to you. And it's only going to be $500. You do. You do. You do four of those. That's 2,000 in a month. And you was going to do that anyway. What are you going to do with the files? Throw them in the folder. Throw them on an ssd, do nothing. I rather give them to the, to the. To the guests who probably needs them. If they're a business owner or entrepreneur who can leverage content is valuable. Generally speaking, they're going to ask for it anyway, so why not just make it easy and I give them some bonuses. Now, if you really want to go crazy, I have a client right here who saw I.
- [14:49]
Host
My only concern, if I ever asked a podcast guest to do that, it's like insulting. I got them to do the podcast, now I'm telling them to pay for them.
- [14:56]
Brendan Boyd
No, you're not telling it. You're offering it to them. So with the VIP package is. It's A reverse. So you're not saying, hey, there's a price or fee to come on the pod, right? They're paying for the bonuses. I'll give you example. If you not go to the movies, there's different experiences we can have. We can have the regular experience or you can have the premium experience. The regular experience is, maybe I'll go on $5 Tuesdays, I got my ticket, I watched a movie, I'll go home, maybe, maybe I'll get some popcorn, maybe I get a soda. The premium experience, I got, I got the seat, I got somebody bringing the food to me. I might have a blanket, it might be reclining. You know what I'm saying? I just get a totally different experience. So that's what the VIP package is. If you create an experience, they'll pay for the experience. So I'll give you example, right? I came in here, you was like, hey, Brendan, listen, would you like some food? We got some snacks, we got some coffee, we got this. You order me lunch. You know, I met your assistant, I met your producer. Your team sat down, they made me feel good. Came in here, got a little tour to space, shot some hoops. That's an experience. You could package that up. Now you just got to add a couple of nuances.
- [16:05]
Joe
So.
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Brendan Boyd
So I was pulling my phone out because I literally met this gentleman at the podcast summit, and he watched my podcast with Omar El Takori. That's. That's one of my, one of my guys. And I was breaking down the VIP package. I met this individual. He told me he rewound that, that part of the podcast back four times and immediately took action, made his own VIP package and made 10K in 30 days. And I'm like, well, what? How'd you do it? He was like, bro, I listened to you. I created experience. So what we do is we'll pick him up from the airport, I got black trucks. We'll film. We'll film as soon as they get off the airport. So now we get in the behind the scenes. You know, we're gonna give them the clips to this, to this. We're gonna give them all of that stuff. And then, you know, I got a brand, so I throw them a T shirt. So now they get merch and they have all this content that, that they can walk away with.
- [16:55]
Joe
Plus.
- [16:56]
Brendan Boyd
Plus, obviously the podcast is going to drop and then we're going to take a moment or, or deliver them to the. Their next destination. So he charged, I think 1200 for his VIP package. So it's all about bottling up the experience. So that's probably the fastest way that a podcast can make money right now without having a large audience.
- [17:16]
Joe
Right.
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Brendan Boyd
Because if you have a guest based show, just offer the guests back the content that you're creating in real time. And it's a numbers game.
- [17:23]
Joe
Right?
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Host
We have a large audience and we don't. I mean, for me that makes sense just to offset the cost that I have to pay to give them all that stuff.
- [17:30]
Brendan Boyd
There you go, there you go.
- [17:31]
Host
It's not a profit center, it's a break even center for me.
- [17:34]
Brendan Boyd
Yeah, I could get it to break even.
- [17:35]
Host
That'd be great.
- [17:36]
Brendan Boyd
100%. So the VIP package can help you expedite that. Now you have a larger audience.
- [17:41]
Joe
Right.
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Brendan Boyd
So then one of the strategies, top.
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Host
10 podcasts, there you go. I get 30,000 downloads a month.
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Brendan Boyd
So check this out. Why, what do I want? If I'm. If I'm someone who watching the show consistently or listen to the show consistently, what do I want from you? What would I like for the coffees podcast? I want access. So I'll give you example. You and I are flying somewhere where you want to fly? Big country.
- [18:05]
Host
Country. Yeah, my country. Egypt.
- [18:07]
Brendan Boyd
We going back to. So we going to Egypt. You going back home is my first time.
- [18:10]
Joe
Right.
- [18:11]
Brendan Boyd
We're gonna go to Egypt. So there's two ways that we can experience that trip, economy or first class. So economy. When it comes to the podcast, that's basically I can go on YouTube, I can watch it whenever I want. I can go on Spotify, Apple, I can listen to it whenever I want. It's not special about it. This is like sitting in the economy seat. You might be in the middle. Babies is crying. Gotta wait to get on a plane. Gotta wait to get off the plane. It's gonna take a little bit for your food to come. It's uncomfortable. But it's the normal, general way that people are gonna fly. Or premium.
- [18:44]
Joe
Right?
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Brendan Boyd
Fly Egypt, pre. What we get, we get one seat or two. Reclining, right? Headphones, pillow. They're gonna bring us food. The, the flight attendants are nice. We might meet the captain. We're gonna get on the plane first and get off the plane first. That's premium. So when it comes to your community, that's where you're going to give them access to. Maybe. Maybe it's a quarterly meetup. Maybe they get to ask the guest questions or prep the guest questions right before they come on. Maybe you let them know, hey, listen, this is the lineup of guests that we have over the next, you know, three months or the next quarter. So you can, so you can prepare for it. Maybe there's a weekly zoom that I can ask Joe Joe questions every week.
- [19:22]
Joe
Right.
- [19:22]
Brendan Boyd
Maybe you bring the guests on. There's so many different ways that now you could package up value and then offer it to them. Maybe it's $49 a month for me to get access to that coffee's community. Now if you take your podcast mobile, you can have these in person meetups. There's people that want access, that's going to come. So if you think about your audience, you got a very large audience. I think you're over a million on, on, on Instagram. I'm not sure what you are on on YouTube or the channels.
- [19:49]
Host
It's much smaller.
- [19:50]
Brendan Boyd
Okay, cool.
- [19:51]
Host
So let's say 21,000- tick tock 300,000.
- [19:53]
Brendan Boyd
All right, so let's say you got about a hundred people that join the community. We're being modest here. You got 100 people join the community. Community is 49amonth. Now that's $5,000 a month or $5,000 a month now, now you gotta, now you got a five figure podcast, $60,000. That's what the average US citizen is making working 12, we're working 12 months out the year, close to 2,000 hours a year. And you can do it with a, with a community. So there's already people that want, that want more access, that want more access to coffees, but they can't get more access because currently you're not, you're not offering more access. So the paid podcast community and the VIP package are probably the fastest two ways to monetize whether you have a large audience or a small audience. I like, for podcasters, think about what is the biggest cost because the stats and numbers will show you. Most podcasters are going to quit and they're quitting because they can't afford to keep the podcast running. Because editing is going to cost production costs, studio time costs, equipment might cost everything. Every single time you drop an episode is going to cost somewhere between 200 or $500 or your time if you're doing it yourself, which is, which is way more expensive.
- [21:06]
Host
Cost us more than that.
- [21:07]
Brendan Boyd
That's what I'm saying. And if you're not generating revenue to offset that, then it's only going to be a matter of time before you're in the podcast graveyard. Right, so what, so what are your expenses? Right, so someone's expenses that's doing a podcast might be 3,000 if I can do $3,000. I'm good. $3,000 a month. I'm straight. Okay, cool. So let's reverse engineer how many people you need in your paid podcast community who actually want to be there. It's not like you're offering something that they don't want. They all want access. People want more. Anyone can listen and experience the podcast. But what does it mean, like, if they were in a container that you can create the experience for them, they're going to be there. And there's just a number games at the end of that. Now you generate money every single month. And that's just two things of the foundation. Before, we ain't even talking about the offers. That's way different. You got those things. Now you straight. So what I say is, like, when I introduce the foundation of 4 framework, it's about letting you. Letting you be aware of what's available to you. I think you should have a digital product. I think you should have a profitable podcast community. I think you should have a couple of affiliate marketing partners, and I think you should have a VIP package available to you that now you have the tools. Now do you need to use all of the tools? No. But you have them at your disposal. Maybe one podcast is like, you know what? I just want to grow my pay, my podcast community. I just want to have affiliate marketing partners. You know, I just want. You know what, I just want to run these digital products because you know what, I want to create something one time and get paid forever. But if you use all of them together, then you have all these different tools that you can generate money. Because to me, podcasting is a tool. It's 100% about leverage. Yeah.
- [22:50]
Host
And especially if you have a big brand, big audience, big authority, then it becomes easier. Yeah, yeah, yeah. I've just been, like, just continuing to build my personal brand, not really worried about making money because my money making is with my. My business.
- [23:03]
Brendan Boyd
Yeah.
- [23:03]
Host
But, you know, it'd be cool to offset it or offer more opportunities for my people to make money.
- [23:10]
Brendan Boyd
Yeah. 100. I mean, one of my favorite strategies is pod closing. So. So this is where like anyone with a podcast.
- [23:16]
Joe
Right.
- [23:17]
Brendan Boyd
Because people basically what podcast the cash is about is leveraging, is leveraging the podcast as a tool. So if you're a Realtor, if you're in solar, if you're in Medicare, if you're anything has to do with, like, sales or service, you can create a podcast or add a media department to your business and then leverage the podcast as an acquisition tool.
- [23:38]
Joe
Right.
- [23:38]
Brendan Boyd
It could be a podcast acquisition tool. And now what you're going to do is you're going to have a show that is specifically designed around what you offer. So, for instance, let's say someone's in mortgages and they want to help more people with residential mortgages. So instead of just having any guests on the show, you should target guests that are looking to get a mortgage, right? Target prospects that can sit in this seat and they can tell you why, you know, why they may want to get a mortgage. What they want to get a mortgage for their understanding, their experience. And you have a traditional podcast, but you might be asking three, four, maybe five questions to see if they would qualify to be a potential client. Now, when a podcast is over, you're just going to transition that podcast into potentially an interview. Like, hey, listen, we can help you with that. That issue that you have, you said during the podcast, you know, you really want to get a mortgage for your next home or whatever the case may be, you're going to transition that to either a close or a booked appointment, or maybe it's a referral, depending on, you know, whatever products or service you're offering or the ones you may have available to you. Then it's really just number games because nobody wants to be on a sales call, but everybody want to be on the podcast. So if you have a podcast that is specifically designed around what you offer, and then you just. Then you just promote or market to get more of those people interested in that, that product or service to come on your show, then you just close them on the podcast.
- [25:07]
Host
I mean, I guess for a mortgage, that's kind of like, you know, I don't know if a client would want to do a talk about their mortgage. Like, what's your goal to buy the house?
- [25:14]
Brendan Boyd
What are you gonna do now? Well, what you do is you. You target the guest that. That's interested. You could do that through a form. You could do that through traditional marketing, social media marketing, right? Hey, if you. Listen, if you're looking to get a mortgage in the next six, 12 and 18 months, I would love for you to come on the show, the mortgage show or whatever you want to call it. We love, we would love to learn more about your story and what you got going on. Register, Register. Register. Register. Register. Register. Register. Now back in our form. Have your questions, have your fact finding. What are the questions to see that you would ask a client to see if they were qualified traditionally? Ask them that. And the ones that qualify based on their responses, those are the Ones that probably are better fit to come on the show that, you know, is a more warm prospect. Now you just have a regular podcast like we're having one. You just interweave with three or four questions to see if they're a good fit. Guess what happens? Potential client that might sign up now or maybe sign up in the next, next day or so. The podcast is still going to drop. But now you have a podcast that could edify more clients that can come on the show. So now you're not using the podcast just like a podcast. You created a, a podcast acquisition system. And that's what podcast the cast is about, helping, you know, six figure, seven figure and even eight figure entrepreneurs leverage the podcast as a tool. It's a media business.
- [26:36]
Joe
Right?
- [26:36]
Brendan Boyd
So we don't just want to have a regular podcast. We want to have a podcast that has a purpose. And that in that podcast with a purpose can help you generate 3 to 5x more revenue if you're leveraging it and using it as a tool.
- [26:48]
Host
Yeah. So I think a lot of people lose sight of what is the objective of my podcast.
- [26:52]
Brendan Boyd
100%. That's what I'm saying.
- [26:54]
Host
Even me, I'm a podcaster. I don't think about it like that.
- [26:57]
Brendan Boyd
Intentions off 100%.
- [26:59]
Host
I think my team now is like, oh, this was enlightening. Joe's going to be able to make us more money. I'm like, great. I don't care about my money making strategies. I want my people to make more money.
- [27:09]
Brendan Boyd
100%. What you're doing right here is amazing, bro, because so many people are going to be able to benefit from all the episodes and content that you create forever.
- [27:18]
Host
Yeah.
- [27:19]
Joe
Right.
- [27:19]
Brendan Boyd
So now, now what's the backside of it? How do we maximize the actual content? So in real estate, let's say you and I have a street, right? We, we just bought a block. Let's say there's nothing on the block. There's no residential buildings, no commercial buildings, no parking lot, no post office, no restaurant, no coffee shop. We just got, we just got wind. Can we make any money on that?
- [27:43]
Host
No.
- [27:43]
Brendan Boyd
Exactly. That's. This is what podcasters are doing every single episode. They got no offers, no affiliates, no links. No links in the description, no CTAs, no live reads. So, so they're creating digital real estate that's gonna be up there forever with no way to get a return. It's the exact same thing. So go get, go get some affiliates, right?
- [28:07]
Host
Affiliates.
- [28:07]
Brendan Boyd
So I mean, you can go to like Clickbank, you can go to JVZoo, you can go to Amazon, you can go to Impact. These are companies that are basically, you know, they're already giving a service, they're already doing fulfillment, they're already doing delivery, they're already doing customer service, even doing the sales. All you're doing is sharing the product on your platform to. To consumers who already have a problem, that product is going to solve their problem. So there's no selling involved. Every person watching and listening to this podcast has some type of problem. It doesn't mean that the problem. The problem's bad. Like, for instance, where are you gonna go after, you know, at some point today, Jiu Jitsu. Okay, cool. How you gonna get there?
- [28:46]
Host
My car.
- [28:47]
Brendan Boyd
What if you didn't have a car?
- [28:48]
Joe
Uber.
- [28:49]
Brendan Boyd
That's a problem, but Uber is a solution. But what if you was listening to a podcast, you didn't know about Uber, and you was like, wow, there's a cup. There's this software that's just gonna come pick me up, and I just pay a couple dollars, put the address in there, and it's just gonna take me. Boom, I'm gonna get an affiliate. It solves your problem. You had to get to Jiu Jitsu, right? So we made the money in the middle. We called that the golden. The gaps. So if I had a. If I had one or two affiliates on my episode, if I had a digital product and I had my. My VIP package in my community, it was in every single episode. Now we have digital real estate on top of the episodes. So now each episode has an opportunity to bring you some type of return. So without. Without offers inside your episodes, you're just putting out content that can never do nothing for you. The content should bring you back something. The content should act like the law of reciprocity. We'll put all this content out YouTube making money, rumble. Making money, right? We ain't making no money. We waiting. We waiting for the subscribers go up just so we can qualify for a couple hundred dollars. And then what happened when we get it? People like, yeah, YouTube money. But, bro, you need what, 4,000 subscribers? No, four. Four thousand watchtowers. A thousand subscribers minimum just to qualify to get into the partner program. And then once you in there, you gotta at least making peanuts. You gotta at least break the $100 threshold for them to give you the hundred dollars. So if you to make $100 on YouTube, you gotta at least get $101 for them to release $100. And that's what people think. That's where the Money's at, but it's not. The money is in. Like I said, the goals and the gaps and making sure you have a foundation for or understanding the offers people want. Brand deals, you know, you can go, oh, yeah, we was talking about the coffee. Right. So there's a strategy I like to call, like the local brand deal. So what town do you live in?
- [30:40]
Host
Newport Beach.
- [30:41]
Brendan Boyd
All right, you live in Newport Beach. Are there certain businesses that you patronize, like you go to consistently?
- [30:46]
Joe
Oh, yeah, right.
- [30:47]
Brendan Boyd
And they know who you are?
- [30:48]
Host
Yeah.
- [30:48]
Brendan Boyd
They're happy to see you. They know you by first name. They might know your family, you might know their family. You've been investing in them and patronizing them for years.
- [30:57]
Joe
Right?
- [30:57]
Brendan Boyd
What, what's one of the businesses?
- [31:00]
Host
King Coffee.
- [31:01]
Brendan Boyd
All right, Boom. King Coffee. Who's the owner?
- [31:05]
Host
Martin Dietrich, but he's a pretty big deal.
- [31:08]
Brendan Boyd
Okay, so you know the owner, right? So you can literally go to the owner or the manager, whoever you got the best relationship with, and say, hey, listen, I don't know if you guys knew, but I got a podcast called Coffees and we talk to business owners and entrepreneurs every single episode. And these entrepreneurs are six figure, seven figure eight figure entrepreneurs. Oh, by the way, we do have, you know, we do got a pretty good following, but that's not even a big deal. We want to work with businesses like yourself and feature you on our, on our episodes. And matter of fact, you know, what we'll do is we'll do like a thousand dollar sponsorship for four episodes. Imagine if somebody went and got five of those with businesses that they already been spending money with for years. There's your 5K sponsorship. And those businesses are more likely to work with you because you already have the relationship. You don't have to go get the Sony head of marketing, send him hella emails, and hopefully they'll get back to you and ask you for a proposal, but actually for your stats and see if your stats qualify for them to give you a 5,000 or $10,000, you know, brand, dealer, sponsor. So if you go to local brand deal strategy, and it's more relationship based, you can go to, you know, let's say Navy Federals out here, let's say Navy Federal, Chase, bank of America, you know, all these banks, they got marketing budgets, they want to be in the community, they need business accounts, they need personal banking accounts, they want to open up credit cards, they want to open up lines of credit.
- [32:30]
Joe
Right?
- [32:31]
Brendan Boyd
What, what, what about who's the top realtor in the space? Where were you at?
- [32:38]
Host
I I don't even know Casey Lesher, okay?
- [32:41]
Joe
Boom.
- [32:41]
Brendan Boyd
Casey. What? He want to get in front of more people. Okay, Casey, how about this? I know your average deal is probably about, you know, let's say 30, 50,000 on a home or whatever the case may be. Okay, cool. Why don't you sponsor the whole season of the podcast for 15,000? We're gonna give you two episodes that you. That we're gonna interview you on, right? But we'll put a watermark for your call to action on the screen in the lower thirds. That'll be on every single episode. So now people can watch you. When it says, hey, I want to buy a home, text this number. Now, you just made a $15,000 sponsorship, and you still got all the. All the digital real estate that you can go get some more sponsors for. You can have coffees and, Casey, you know what I'm saying? So what. What podcasts need to understand is you guys have all this digital real estate, right? And like Joe said, if you have actual real estate, you don't put nothing on it. You can't monetize. Matter of fact, the city is going to tax you because you got to pay that excise tax, you know, I'm saying you got to pay that real estate tax.
- [33:40]
Host
This is a lot of information you.
- [33:42]
Brendan Boyd
Got developed on the land.
- [33:43]
Host
How do people go and learn about this, man?
- [33:46]
Brendan Boyd
Well, I do two free classes every single week. They can go to podcast to cast masterclass dot com. And then every other month, I do like a five day, you know, like, let's say virtual class where they can tap in for five days. We go a little bit deeper. The main thing outside of monetization is that most podcasters, they're going to operate their podcast as a hustle, as a side business or something that they do sometimes. This is why they all quit. They need to turn their podcast into a media business, right? Because that's what it is, is media, right? So you got to go actually get your llc, get your ein, your business address, business phone number, get your domain, get all of that stuff so it looks like you actually have a business. And then you want to make sure that your credit is good, right? Have a good credit, a good credit profile, and a good business structure. You want to go to your credit partners, your.
- [34:36]
Joe
Your.
- [34:36]
Brendan Boyd
Your financiers, your chases, your bank of America, you know, your Navy Federals, your PNCs, your true. So whatever region you're in, and then go get your podcast, your media business funded. Now you can leverage that capital to Invest in your show or go buy some cash flow or maybe you want to. You need equipment for your studio build out. You can leverage their money and the information I just gave you guys and you can make the money back through your offers. Now your studio is completely free and you have the capital that, that you can use to continue to invest in your show and invest in your production. I'm just trying to help somebody, Joe, that's all.
- [35:12]
Host
Hey, God bless. That's what it's about. We're coming up, you know, pretty close to time. I want to ask you a couple last questions.
- [35:18]
Joe
Yeah.
- [35:18]
Host
What are, what's your personal goal? What's a family goal? What's a business goal?
- [35:22]
Brendan Boyd
Yeah, my family goal is to get married in, have some kids, bro, I need to get married. I was, I was seeing a young lady, top of the. What it ended last year. It ain't work out. So I'm a free agent, you know what I'm saying? So just, just really just, just have a family. So, so that would be the personal. Go on the family side. As far as business, I'm doing a tour, right. So I want to continue to give this information in different cities and actually touch the people.
- [35:49]
Joe
Right.
- [35:50]
Brendan Boyd
And then my downtime on learning mergers and acquisitions, I want to bring that information, also touch the people with that information as well. Because I think if people understand how they can buy a business easier than start a business, then that can actually, you know, get to building wealth a little bit faster. So that's a person, that's personal goals.
- [36:08]
Host
I love that. Last question. When you're in front of the pearly gates, what do you think God's going to tell you?
- [36:13]
Brendan Boyd
When I'm in front of the pearly gates, man, My desire is for God to say that I was faithful and then I, I served all my days and that I realized through my self awareness that I had a lot of gratitude and, and, and I, I basically lived out his mission for me and I maxed out my body, max out my mind, max out my spirit. And I was always looking to help as many people as possible and then, then didn't have him open it and let me in.
- [36:43]
Host
Let's go. God bless you, man. I hope you, you hit all your goals.
- [36:46]
Brendan Boyd
Oh yeah, we're gonna hit that. I hope we're partners just like yourself.
- [36:49]
Host
Go.
- [36:49]
Brendan Boyd
Yeah, for sure.
- [36:50]
Host
Let's go. You know, just here to do God's work.
- [36:52]
Brendan Boyd
100%. 100% here.
- [36:53]
Host
Do God's work.
- [36:54]
Brendan Boyd
I was recently baptized.
- [36:56]
Host
That's amazing.
- [36:56]
Joe
Yeah.
- [36:57]
Host
Cross on you.
- [36:58]
Brendan Boyd
Yeah, for sure.
- [36:59]
Joe
Yeah.
- [36:59]
Brendan Boyd
I need. I mean, when. When self awareness hits you, you can't unsee, you can't unhear, and it just changes your life forever.
- [37:07]
Host
Amen. If people want to connect with you, how do they find you?
- [37:11]
Brendan Boyd
Listen, man, if you guys want to connect with me right here, if you're looking to connect a couple different ways, you can head over to podcast to cash masterclass.com, register for the free class every single week. If you want to connect with me on Instagram, just go to is Brendan Boyd. But that's across all platform. It's Brendan Boyd, YouTube, tick tock, Instagram, across everything.
- [37:32]
Host
Let's go. Thank you so much for being on the show, man.
- [37:34]
Brendan Boyd
I appreciate you.
- [37:34]
Host
It's been a blessing.
- [37:35]
Brendan Boyd
Yes, sir.