Coffeez for Closers Episode Summary: "Scaling Brands with Ads ft. Chase Chappell"

Release Date: June 6, 2025

In this compelling episode of "Coffeez for Closers," hosted by Joseph Shalaby of E Mortgage Capital, Joe welcomes Chase Chappell, a young and dynamic figure in the advertising world. Chase shares his inspiring journey from launching his agency at 18 to managing millions in ad spend and generating over $2 billion in revenue for his clients. The conversation dives deep into paid media mastery, the impact of AI on advertising, effective coaching programs, and strategies for scaling brands in saturated markets.

1. Introduction to Chase Chappell’s Journey

Chase begins by highlighting his early start in the advertising industry, launching his agency at just 18. By 21, he was managing millions in ad spend and has since built tools, mentored thousands, and driven substantial revenue for his clients.

“At just 18, he launched his agency. By 21, he was managing millions in ad spend.” ([00:00])

2. Lessons from Failed Campaigns

Chase discusses the crucial lessons learned from campaigns that didn’t go as planned, emphasizing the importance of proper tracking and messaging.

“Tracking is probably the biggest problem. Messaging is another big one.” ([00:41])

He explains that without accurate tracking systems, it’s challenging to identify which marketing channels are delivering the best ROI, especially for large companies with diverse ad platforms.

3. The Role of Tracking Ecosystems

Chase elaborates on how his agency sets up comprehensive tracking systems for clients, enabling them to see which channels are most effective.

“We help them set it up on the back end so that way they can actually see which attribution channel is delivering the most ROI.” ([01:18])

He mentions utilizing various tools like APIs and sophisticated tracking software to ensure precise data collection and analysis.

4. Overcoming Early Challenges and Building Credibility

Chase shares his personal story of overcoming age-related challenges in a highly saturated market. Initially, his young age hindered his credibility with corporate clients.

“I was 60 pounds less than I was now... some skinny kid with no facial hair saying he can run all of your company's marketing.” ([02:19])

Determined to prove himself, Chase focused intensely on delivering results, eventually transforming his appearance to gain the trust of potential clients.

“I started lathering it all over my face... six weeks later, I had like a Gigantic beard at the age of 17.” ([04:54])

5. Achieving Success with Major Clients

One of Chase’s notable successes includes securing a major account with 7-Eleven, where his agency outperformed a 40-member team with just four people, delivering double the results.

“We were able to do double the results with way fewer team members.” ([05:42])

6. Insights on Ad Platforms and Scaling Strategies

Chase provides an insightful analysis of various advertising platforms, highlighting where businesses can achieve the best ROI.

• TikTok Shop: Described as the most explosive for growth, capable of driving rapid increases in revenue.
• Meta (Facebook and Instagram): Remains consistent and reliable with high budgets and diverse ad management features.
• Threads: An emerging platform offering lower CPMs and new advertising opportunities.
• LinkedIn: While basic and clunky, it still performs well for specific outreach efforts.

“TikTok Shop is the most explosive in terms of... someone can go from 20k to 800k in a month.” ([05:50])

7. The Impact of AI on Advertising

Chase delves into the transformative role of AI in the advertising industry, discussing how it’s revolutionizing content creation and campaign management.

“AI's tones are actually super engaging... It looks so realistic.” ([08:15])

He explains how AI tools are making graphic design obsolete by enabling the creation of high-quality visuals in minutes, thus streamlining workflows and enhancing productivity.

8. Coaching Programs and Client Filtration

Chase outlines his high-ticket coaching program designed to train businesses to manage their own advertising in-house. The program is highly selective, rejecting 90% of applicants to ensure that only qualified clients proceed.

“We reject like 90% of applications... the people who do qualify, then they’re going to move forward.” ([14:11])

This approach ensures that clients have the necessary foundation and resources to implement the strategies effectively.

9. Adapting to Compliance and Ethical Advertising

Chase emphasizes the importance of maintaining compliance in advertising, especially in regulated industries like mortgages. He shares strategies for crafting compliant messages that avoid costly ad rejections and maintain low CPMs.

“You have to replace wordings... Instead of saying I'm going to get you X result, say my client did Y.” ([24:24])

10. Future Technologies and AI Agents

Looking ahead, Chase expresses excitement about AI agents that can analyze vast amounts of ad data to provide actionable insights, thereby optimizing ROI and reducing human error in attribution.

“We take your ad data... and it can really start to amplify your ROIs a lot quicker.” ([27:13])

11. Emerging Platforms and TikTok Opportunities

Chase predicts significant growth opportunities on platforms like TikTok, which continues to innovate with features like integrated booking links, simplifying the conversion process.

“They're about to come out with the feature that I was just sitting in on a meeting on...” ([27:13])

12. Personal and Business Goals

Towards the end of the episode, Chase shares his personal and business aspirations. Personally, he aims to solidify his relationship and organize a significant family trip. Professionally, his goal is to 2-3x his company’s growth within the year, a target he is already well on his way to achieving.

“We're going to 2 to 3x this year. Already know we will.” ([31:30])

13. Reflections and Closing Thoughts

Chase reflects on his rapid success, expressing both pride and a need to redefine his future goals as he contemplates what’s next after achieving his initial targets.

“I've hit every single one of them... I don’t even know where I'm going from here.” ([32:34])

Joe Shalaby concludes the conversation by commending Chase’s achievements and encouraging listeners to connect with him on Instagram for further insights.

“You're dominating... keep doing it, bro.” ([34:26])

Conclusion

This episode of "Coffeez for Closers" offers a wealth of knowledge on scaling brands through effective advertising, leveraging AI technologies, and building robust coaching programs. Chase Chappell’s insights and experiences provide valuable lessons for entrepreneurs and professionals looking to enhance their business strategies and achieve substantial growth in a competitive landscape.