What It Really Takes to Build a Values-First Business ft. David D. Simons

Summary

Podcast Summary

Coffeez for Closers with Joe Shalaby
Episode: What It Really Takes to Build a Values-First Business
Guest: David D. Simons, Founder & CEO, Kingdom Social Media
Release Date: January 16, 2026

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Main Theme & Purpose

This episode explores what it means to build and scale a business built on values—specifically, how a strong sense of purpose and faith-driven principles can lead to outsize success. Host Joseph Shalaby and guest David D. Simons, founder of Kingdom Social Media, deep-dive into creating irresistible offers, authentic social media platform-building, and how one's faith and integrity guide their entrepreneurial journey.

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Key Discussion Points & Insights

1. Building an Irresistible Offer

• Kingdom Social Media’s Mission:

  • Helps speakers, coaches, and consultants have “six figure days” using webinars and challenges (00:46).
  • Focus on crafting irresistible, high-ticket offers and supporting clients with systems, funnels, ads, and mindset coaching.

• Irresistible Offer Creation (The Proven Offer Framework):

  • Identify the “deep result” your client wants (ex: more income, better lifestyle).
  • Uncover obstacles preventing them from achieving that result.
  • Develop solution-driven intellectual property (IP) that directly answers these needs and overcomes objections (02:18–11:03).
  • “The offer is meant to handle every objection that a person has.” (David, 08:47)

• Real-World Use Case:

  • Joe’s mortgage business described as a white-label, high-ticket service for other mortgage entrepreneurs, offloading operational burdens (compliance, HR, tech).
  • David demonstrates building the offer stack live: “Limitless Income Mortgage System” and “Instant Leverage Mortgage Professional Model.” (09:40–11:03)

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2. David Simons’ Personal & Entrepreneurial Journey

• Background:

  • Grew up in a strict Ghanaian household; expected to pursue a traditional career (engineer, doctor, etc.) (12:36).
  • Expelled in high school for hacking grades; learned deep lessons about values and education (13:02).
  • Pivoted from engineering to digital media, facing parental skepticism and the risk of an uncertain field (15:48).

• Initial Career and Kingdom Social Media’s Origin:

  • Started as a digital media manager at TerraCycle, managing international brands (16:31).
  • Built Kingdom Social Media as a side hustle before going full-time following a layoff (17:18).

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3. Faith, Purpose, and Values in Business

• Business Inspiration:

  • The name “Kingdom Social Media” comes from Matthew 6:33: “Seek ye first the kingdom of God…”
  • Dual meaning: a faith-driven and a domination-driven approach (“dominion”—to dominate one’s space with excellence) (22:31–24:00).

• Purpose-First Approach:

  • “Making money is not a hard thing to do, but making money with integrity is a different game.” (David, 26:17)
  • Turns down clients/partnerships not aligned with values or who lack genuine care for their customers.
  • Belief: Not acting on your purpose withholds value from others—“When we don’t follow and distribute our gifts…we are impacting people without knowing it.” (David, 28:13)

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4. Authenticity and Social Media Strategy

• What Most Get Wrong:

  • Social media is often used for vanity or superficial gains (29:00).
  • True connection arises from authenticity: sharing both highs and lows, real stories.
  • “Capture what is already happening… just being authentic is just capturing life as it happens and sharing that.” (David, 30:19)

• Platform vs. Posting:

  • Posting = broadcasting content without strategy.
  • Platform-building = intentional, strategic, consistent branding and storytelling.
  • “Building a platform is being intentional… a real good brand knows that every single piece of content is a vote towards their decision of whatever they want to convey.” (David, 30:56–31:52)

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5. Goals & Legacy

• Personal Goal:

  • Attend every major championship event globally (World Cup, NBA Finals, Wimbledon, etc.). (34:54)

• Family Goal:

  • Pour into and bless family, especially his mother for her sacrifices (35:48).

• Business Goal:

  • Create a team of millionaires through Kingdom Social Media, focusing on lifting his entire team to success (36:44).

• Legacy & Faith:

  • Hopes to “empty himself out” in service to others and faith: “I think he’ll say, David, thank you for emptying yourself out and doing your best to inspire others…” (37:15)
  • Believes there’s always more left to give; sees life as a mission to be a “light” in the world (37:57–38:10).

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Notable Quotes & Memorable Moments

• On the Power of an Irresistible Offer:

  • “The offer is meant to handle every objection that a person has… by the time we’re done, we’ve already thought about all their problems beforehand.”
    — David Simons (08:47)

• On Expertise:

  • “To be an expert in any field, you need to know 10% more than your audience. Just 10% more.”
    — David Simons (21:13)

• On Wealth and Integrity:

  • “Making money is not a hard thing to do, but making money with integrity is a different game.”
    — David Simons (26:17)

• On Dominating with Faith:

  • “Kingdom means dominion—dominate. So… we bring our values into our work… but the other aspect is dominate. If I’m going to do anything, we’re going to dominate.”
    — David Simons (22:40)

• On Social Media Strategy:

  • “Building a platform is being intentional… every single piece of content is a vote towards their decision of whatever they want to convey.”
    — David Simons (31:10)

• On Legacy:

  • “Thank you for emptying yourself out and doing your best to inspire others.”
    — David Simons (37:15)

• On Purpose and Impact:

  • “When you don’t walk in your purpose, you’re impacting people without seeing it.”
    — David Simons (28:13)

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Important Timestamps

• 00:46: Introduction to Kingdom Social Media & methodology
• 02:18–11:03: Live run-through of the “Irresistible Offer” framework with Joe’s business as an example
• 12:36–17:18: David’s personal journey and foundational values
• 22:31–24:00: The faith and “dominate” mentality behind Kingdom Social Media
• 26:00–29:00: Purpose-driven client filtering and impact
• 30:19–31:52: Approaches to authenticity, platform-building, and social media strategy
• 34:38–38:10: David’s personal, family, and business goals; discussion on legacy and faith

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Final Resources & Contacts

• Connect with David Simons:
  • Instagram: @daviddsimons
  • Purpose to Profits Challenge: purposeprofitschallenge.com
  • Webinars partnership info: donetogetherwebinars.com

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Tone: The conversation blends a warm, authentic, and practical style with deep faith, a competitive edge, and a collaborative spirit centered on service and legacy. Both host and guest actively share personal stories and actionable business wisdom, making for an energetic and nourishing dialogue for entrepreneurs and values-first leaders alike.

Transcript

[A]

What's up, everybody? Welcome to another episode of Coffees for Closers. Today we're sitting down with the founder and CEO of Kingdom Social Media, Mr. David Simons, which is a seven figure on its way to be an eight figure social media agency helping entrepreneurs scale their companies using platforms like webinars, a complete end to end ecosystem, and he is crushing the social media marketing space. Please welcome David Simons. Thanks for jumping on the show. Welcome to another episode of Coffees.

[B]

For having me on, Joe, truly an honor and a pleasure.

[A]

Absolutely. Well, hey, it's been nice conversating with you thus far.

[B]

Yeah.

[A]

You know, you seem like such a genuine and authentic person. Can you give the audience a quick 500 foot overview of what is it that Kingdom Social Media does and how do you help entrepreneurs scale and leverage your platform?

[B]

Absolutely. So from the high level view, what we do is we help speakers, coaches and consultants have six figure days leveraging webinars and challenges. So that means that we help them get a clear offer that's irresistible, that we always like to say people are willing to mortgage their house for, to pay for. And then once we have a clear offer, we help them get a clear presentation, a premium presentation that's going to explain the value that they offer and show them why they're the trusted expert that they should give this resource to. The other thing that we do is we help them build the engines that make this happen. The funnels, the ads, the processes, the systems to help them succeed. And then we also provide the coaching to help the client guide them through the process. Because sometimes helping somebody to turn an offer that maybe is just doing well into a premium offer takes a different mindset. So those are all the things we do to help them to have success.

[A]

I like the irresistible offer philosophy. And that's been something that, you know, Alex Hormozi wrote a book on it, right? Absolutely. And you know, it's been. I was just listening to a podcast the other day about defining your irresistible offer. And you know, it sounds like it's easy for an entrepreneur, but it's really not. It's not. So what, like, what are some of the cadences or some of the things or strategies that you use to create an irresistible offer?

[B]

Great question. I'm gonna give you the. I'm gonna give you the sauce. I'm gonna share with your audience. I'm not gonna hold back. This is exactly what we need.

[A]

This is what we need. And you know what, it's a fact, if you give people the sauce anyways, 99.9% of them don't do it. Anyway, don't worry, we're still gonna call you.

[B]

So we have a framework called the proven offer framework. And I have learned from people like Alex Hermosi, Russell Brunson, Myron golden and a lot of my mentors that have helped me to shape this process that we found to be our own and unique. So the first thing we do is we find what is that deep result. So let's use real estate, for example.

[A]

Let's use my mortgage company.

[B]

Mortgage company. How about that? Perfect.

[A]

Our platform, we basically cater to other mortgage entrepreneurs.

[B]

Yeah.

[A]

People want to use our, who are looking to scale their mortgage companies don't want to deal with the licensing, the compliance, the marketing, the lead gen, the data, all the riff raff you have to deal with and they just piggyback on our ecosystem. So we are a white label for mortgage companies and basically I sell that irresistible offer, but I have to do it at a manual basis or one touch basis. Kind of like a, we call it a very high ticket sale.

[B]

Got it.

[A]

So since I'm literally in your space, I'm potentially a possible candidate for you to work with. Yeah, let's just use me as a use case.

[B]

Perfect. A little bit more understanding for me. So your offer is to who exactly and what is the criteria and what is ideal? Ideal client.

[A]

My offer is to other mortgage professionals who are licensed and have the objective to scale their company or currently own a mortgage company and are just sick of the compliance and the licensing and the headaches that it's that are associated with running a mortgage company. So they'll come to me and be like, you know what Joe, I can't scale. We spend millions every month on our ecosystem. They spend five grand, ten grand. They have no way to compete with us and they're, they're handicapped because their, their offering is limited to their loan officers. So.

[B]

Right.

[A]

Whereas with us it's a nationwide platform. We're a bank and a broker. So there's much more of a greater offer, much more potential.

[B]

Beautiful.

[A]

Of success.

[B]

Love it. Okay, cool. Awesome. So the first thing we're going to do is. And I'm going to, I'm going to just, we're going to walk through this together. Right. Their deep desires. Let's, let's do like two together all the way through our process here. So the first, first thing I'm going to ask is what are the deep desires that they really, really want? What are the top two, the deepest desires that these mortgage professionals want?

[A]

They want to make much more money.

[B]

Okay.

[A]

And they want a better lifestyle.

[B]

Want a better lifestyle. Cool. That means like, time, freedom.

[A]

More time, more freedom. So they don't want to be handicapped. So the operationally is handicapping them. Right. Because they got to deal with compliance, they got to deal with legal, they got to deal with payroll, they got to deal with hr, they got to deal with it. That's just lim that just takes time away from their life.

[B]

Gotcha. Perfect. So what are the obstacles? Let's start with the first one, which is they want to make more money, more income. And then the second one is they want more time, more freedom. What is the obstacle for the first one? And we'll get the obstacle for the second one.

[A]

Okay. And I've gone through this framework with other people who do webinar build outs, but the obstacles for money, for instance, are they're limited on states, they're limited on marketing, and they're limited on technology, and they're limited on overall resources. So we solve for all that because we have departments for each of the resources they they need, whether it's leads, whether it's marketing, whether it's data, whether it's technology, whether it's just overall support, whether it's placing or pricing their loans.

[B]

Mm.

[A]

So these are. We solve for all that.

[B]

Beautiful. Okay, second one. What's the second? The solution for the second one, it's.

[A]

Well, now they don't have to deal with any of that.

[B]

Okay.

[A]

So it's all offloaded. All of the. It is offloaded. All of the HR is offloaded. All of the marketing's offloaded. All of the licensing, which is dealing with the state regulators and the audits and the surety bonds and the complaints, all of that's offloaded onto the various departments that we supply to them.

[B]

Beautiful.

[A]

I love going to this framework.

[B]

Yeah.

[A]

And letting the audience hear. Yeah. So they could really understand what you do and how you can support them.

[B]

For sure. For sure. So with the Tavern, what are the things that are holding them back? You kind of answered it, but I just want to make sure that obstacle holding them back from being able to have that ability to do what they want when they want. Is it. Is it their bottleneck by the payroll systems? Bottleneck by the day to day grunt.

[A]

Work, the compliance, they're bottlenecked, but they don't even know the resources that they don't know, you know, like. So they come to us like, wow, I didn't know I could do this. I didn't know you could Launch a podcast for me. I didn't know you can do all this social media for me. I didn't know that, you know, I should, you could create all this content for me. I didn't know that this data was available.

[B]

Yeah.

[A]

So a lot of it's like they're just not exposed because we're a mega company and these are very micro companies.

[B]

Yeah.

[A]

You know, so they, they're just, they're in the grind, they're not doing the research, they're not doing the due diligence. I'm a very outside the box thinker. So I'm, I'm over here, I'm talking to guys like you, I'm talking to other entrepreneurs.

[B]

Right.

[A]

I'm, I'm an outside the box thinker, so I'm bringing resources into our ecosystem that they never knew existed.

[B]

Got you. Perfect. So the solution on the front end for the first part, which is the money, is to have something that is end to end. They don't have to think about it, you handle it, you take over. Correct me if I'm wrong. The second part, which is the time freedom, is kind of similar, but it's the ability to have everything. The first one's more technology systems. The second one is processes. And imagine that you take over. They don't have to think about it. It's all done for them. They don't have to think about.

[A]

The only thing they got to think about is implementing what I tell them to implement.

[B]

Okay, beautiful.

[A]

Taking advantage of the resources that we expose them to.

[B]

Excellent. All right, so I got. So the next. So I just want to walk you and the listeners what we just walked through. The first thing we did was we first looked at what is the deep result that they want to have. We looked at two of them. We looked at what are the obstacles stopping them from that result, and then we found what your solutions are. So now what we're going to do is create IP intellectual property that is going to go into the offer. When we do an offer, I want to explain this part. The offer is meant to handle every objection that a person has. So that's the main purpose of the offer. When the person reads the offer, here's the offer. We sell the offer. We've already destroyed the. Well, through our presentation, we've destroyed as many objections as possible. But when we hear the offer, it obliterates objections. So I just came this on top of my head. The first one for the ip, for the first one, the limitless income mortgage system, that's the IP we would use to solve for the first one, the limitless income mortgage system. Because right now that component is what they don't have. They don't feel like they have a limitless capacity. And what your system does is it ensures a limitless possibility for them to have in their business. The second one is going to be the, the seamless mortgage. No, no, no. I want to go with the, I want to ask you this and I want to be in compliance. Is it possible for someone to work like say they work 40, 50 hours? Could they do now what they do with like 10 to 15 hours?

[A]

Or does that, I mean, you're talking about significantly cutting down time. But here's the flip side. If they put in the same time, they're going to make four, five times more income.

[B]

That's true.

[A]

So you know, if they put in the same time, in the same effort, oftentimes just even the transition, just because of our pay structure.

[B]

Right.

[A]

Their income will double.

[B]

Got it.

[A]

So if they, they're gonna, they're gonna, they can make the same with a fraction of the time.

[B]

Yeah.

[A]

Or 3 or 4x or 5x their income with the same amount of time.

[B]

Okay, got it. So then maybe I'll go with something with leverage. Right. The instant leverage mortgage professional model, for example. That's an example. So those two components, I only went through two. But what you can imagine what we do is we go through maybe 10 or 15 more of those and then I read the offer stack. Each one of those has a value to it. We explain the value. That first one, maybe that has a value of 10 to $20,000 of value. And we can prove it. We go through the value of what it proves. The second one, the instant leverage mortgage professional system, we go through the value of that, we break down the value. So by the time a person is done hearing the offer and the time, by the time we're done with the presentation, we've already handled every objection. We thought about all their objections beforehand, we thought about all their problems beforehand. And now we have a solution. And so to fulfill this. Right. We go back to your system. What are the things that you're already doing? Because a lot of these things you already solve in your business for them. And now we have a full suite that breaks down the offer, if that makes sense.

[A]

It does. And because I've went through this exercise with someone else.

[B]

Yeah.

[A]

You know, I totally understand how to like create an offer package.

[B]

Yeah.

[A]

And this is a high ticket offer, even though I don't sell anything.

[B]

Yeah.

[A]

But I am selling something very expensive. I'm selling their life because they're moving their whole livelihood to me. Absolutely. So it is the highest ticket offer you can really sell, certainly because it's not monetary, it's livelihood.

[B]

Right. Facts.

[A]

Yeah. So that's why, you know, I'm always kind of trying to solve for this and figure this out because I'm not a traditional salesman and all this, the stuff that I do, everything that I do is for the purpose of scaling my company and my target demographic. Everybody who's listening is a beneficiary of a very small percentage of people that are actually my target avatar, which is like 0.0001% of my audience.

[B]

I hear you. You're a man of value.

[A]

There's only 50,000 people that I'm looking for in America that exist. Only 10,000 of them actually do business. So 10,000 people in the whole U.S. yeah. Are my target avatars.

[B]

Look at that.

[A]

Wow. So how do I find them? You know, I'm like, really? It's like, you know, it's a needle in the haystack model of marketing. But it's okay because I get to serve a lot of people, help a lot of people, and.

[B]

Right.

[A]

You know, a lot of people get to benefit with, you know, this whole strategy.

[B]

Definitely, definitely love that.

[A]

Yeah. So. So what you do sounds great. And you know, you've been, you've been called a mediapreneur. A mediapreneur. Yeah. Which is kind of a cool name. And a purpose driven digital strategist.

[B]

Yeah.

[A]

But before all that, what were you like growing up?

[B]

That's a funny question. So I grew up in a very strict African household. We talked about our, our connection there to Africa. And my parents are Ghana. From Ghana. And there's four options. Lawyer, doctor, engineer, accountant.

[A]

Pretty much. Yeah. We didn't have that account option.

[B]

You know, maybe that's a new addition. And now, now, now they're weaving in pharmacists as well. So I was on track to become an engineer. My brother, my younger brother was going to be a doctor. And I just didn't listen. I didn't follow the path that was set for me. I initially started to, but then I changed course. So going through high school, I already knew I was gonna be an engineer. Elementary school engineer. I get to college and I want to give. I want to give some, some background to like, kind of what I grew up, like, because in my junior year of high school, I actually cracked into the system and I changed my grade from a D To a B because I was more scared about bringing home this bad grade to my mom than actually getting caught in school. So I got somebody snitched and they told and I ended up getting expelled from the school and from the district in my junior year of high school. And I had to come to tell my mom what was happening because I'd rather me do it than the dean come and tell her. And I'll never forget that day. I was telling her, explaining, and she had like these tears coming from her face. Like she wasn't. She was like angry. She wasn't crying, but the tears were just coming out of her face. And it was just. It was a marker for me. And I realized that my mom used education to get here. She got a scholarship for nursing. So I didn't see education the way that she saw education, and I didn't respect education the way she respected education. So I get expelled. I shouldn't get into college with an expulsion on my degree, on my transcript, but I miraculously get into Sac State. And I had way, many, many other stupid things that I did. But that, that. That'd be a whole. Another.

[A]

Straight from high school to college. You went to JCC first?

[B]

I went straight. Straight to. Straight from high school to college, yeah.

[A]

Straight from high school to Sac State, yeah. That is a miracle.

[B]

It is a miracle, right?

[A]

Yeah. Because you should have went to junior college. Right?

[B]

Right. Especially with. With an expulsion. Right.

[A]

So.

[B]

So after, you know, I went to a whole different senior high school. My, my senior year, I went to a different high school. After that, I get into college and you think I'd get my act together. Was partying, doing stupid things, hanging all the, all the dumb things. I was doing all of those things. And I changed my major because I was a mechanical engineering major. First year it was cool. Second year I was like, I actually hate this. I don't want to do this. I told my mom and I tried to get a word in. I couldn't. So I wrote her a seven page letter explaining how I'm going to do this thing called digital media. And at the time, digital media was not a common. We were talking Mark Zuckerberg, Facebook just starting. You know, MySpace was still popular. So I'm.

[A]

Nobody knew what digital media was.

[B]

Nobody knew what it was. And I told my mom, she's like, wow, what a waste. Where did I go wrong? And I'm just like, I'm gonna follow passion, mom. I'm not doing this mechanical or electrical engineering thing. That's your dream. I'm not doing that. And I followed my heart and I'm glad I did. And I was using my space and Facebook to help my friends grow their brands online for fun. I didn't know this would be, nobody knew what social media would become. I'm helping their, helping my friends grow their brands. I'm building these things for fun. I graduated in the recession, So I applied 100 jobs. Didn't get not one job interview, not an interview, not a callback, nothing.

[A]

Right.

[B]

So opportunity comes across the country in a place called a company called TerraCycle in Trenton, New Jersey. So I became, it was my dream job. I became a digital media manager there and started to help them grow, build up their brand. And I'm working with companies like Kraft, Frito, Lay, Huggies and I'm managing all these different brands and managing 26 countries. And so it's the dream for me. I'm like, I get paid to do what most people get fired for doing, which is being on social media. And as a result I built Kingdom Social Media on the side. I was building the business on the side and it got to the point where it was tough to manage. I'm working eight hours on the job, eight hours on the business and I was eventually let go from corporate America and it was one of the greatest things that happened to me and been building Kingdom Social media ever since.

[A]

Now Kingdom Social Media, you're a seven figure agency.

[B]

Yeah.

[A]

Tons of big clients, got a great offering, got a great protocol.

[B]

Yeah.

[A]

What's the vision for Kingdom Social Media now? What are you trying to accomplish within the next couple years?

[B]

Great, great question. We're really looking to go deep with a few. So what that means is we've, we've had clients have $700,000 days, million dollar months. What our goal is is to really help people on a deep level get to, to become a category king or queen in their lane. We just want them to dominate. I'm very competitive, so I'm actually not money driven. I'm more competitively driven. So we're helping our clients into specific categories, take over and just be the, be the name, be the brand. So we're looking for a few partners to help grow to that. We're doing that now with a few different industries. We have some in government contracting, we have some in content, we have some in different areas and then we just take over a category and that means helping that person scale and to where nobody else thinks about any other name. And that means that we'll doing webinars, doing challenges, doing live Events virtually.

[A]

So what kind of challenges do you do?

[B]

So like a five day challenge model over five days where we're educating people on whatever topic. So right now we have actually have a client right now that's doing one on. It's called think like the bank challenge, where he's a financial strategist and walking through his frameworks, his processes and that. And through the process we're sharing the sharing with them. A high ticket offer at the end of that.

[A]

What's his high ticket offer?

[B]

10K in his case. We have some offers arranged.

[A]

So he's like what he's helping people acquire real estate.

[B]

It's a mixture. It's helping them realize the money they do have like out of their 401k, how do they access certain things to do, access certain capital that they already have, how they can maximize, you know, life insurance policies. It's, it's kind of, it touches on all areas real estate, how they could tap into different things. It's like a conglomerate of things and really helping, he's helping a specific market, people that are already at six figures in their personal income and how that they have money they're sitting on, they don't even realize they can access.

[A]

Now you've worked with Nonprofits, faith leaders, Fortune 500 companies. What moment first made you feel like, man, I'm really called to do this?

[B]

Man, that's a great question. I would say, I would say it was actually pretty early on other than.

[A]

When your mom told you what does this digital mean?

[B]

Right, Right. Yeah. Even after that, I think when I, when I saw, I was doing some coaching and I was helping a lady, trying to remember her name, but Akisha, Keisha. I was helping Keisha and she had a tech business teaching people how to use tech. And I was coaching her and I was like, man, she's got all the skills, she's got all the technical know how, she knows how to do this thing. But she wasn't having success selling her course online. So we're talking, we're talking 2018 at this time, 2018, 2017, somewhere in there. And she was, she wasn't having success selling her knowledge or her wisdom. And I just was coaching her through the process and I was explaining to her her value, breaking down the value that she has. And this is what this is, believe it or not, this is where most entrepreneurs, most professionals struggle is they don't understand their own value, their own worth. And I want to bring this point out, John Maxwell says, the John Maxwell foundation says to be an Expert. In any field, you need to know 10% more than your audience. Just 10% more. But a lot of people think they need to know 90%. We're obviously advocating that they know 70, 100% more ideally. But you only need to know 10% more to serve the market. So I helped this lady Keisha to understand her value and she went from not being able to sell courses to being full time in that business.

[A]

That's crazy. Just 10% more and you could teach a course.

[B]

Yes, that's it.

[A]

You don't even need to know much more.

[B]

That's it. Like if I know underwater basket weaving and you want to learn the basics, I don't need to know the advanced tactics. Most of the market is in the beginner market. So everything is understanding the economics of how people work. Yeah, yeah.

[A]

You know, we are launching, we're working on launching a score, but everything we do, we do for free. And we don't have high ticket offers. Wow. Give everything away.

[B]

Wow.

[A]

But you know, we could talk about how we can start monetizing some of this stuff.

[B]

Absolutely.

[A]

You know, eventually I got other people to feed because.

[B]

Because I've learned if people pay, they pay attention, Right? They just, they just pay more attention when they pay. And if they pay more, pay more attention.

[A]

Yeah, yeah. I mean, if they paid the most, then they're really gonna master it.

[B]

There we go. Exactly.

[A]

They're really gonna be good stewards at that point.

[B]

Absolutely.

[A]

I'm all in on this course.

[B]

Absolutely, man.

[A]

Now let's talk about Kingdom Social Media. What problem do you think you were trying to solve for when you started it? And then what it was? The inspiration, obviously. I know the name. What was your inspiration for.

[B]

So Kingdom Social Media, Great question. It starts from Matthew 6:33. Seek ye first the kingdom of God and all these things should be added unto you. And if you look at that scripture, it's talking about the kingdom and kingdom. What does kingdom mean? Kingdom means dominion, dominate. So there's two aspects. One, it focuses on, I'm a man of God, I'm a Christian. It highlights that, like, we bring our values into our work. Not everybody that works for us is a Christian. Not all our clients are a Christian. But our values and the way we operate are Christian and am. And we pray for our clients and we invite, invite God into what we do. But the other aspect is dominate. I'm very competitive and always, always had that mindset of if I'm going to do anything, we're going to dominate. I don't want to be second. I want to be first. I want to beat out the competition. I want to help our clients win. I want to help them to be the best as well.

[A]

I've read that scripture a thousand times. Right. And I never thought about dominated when I think about that scripture.

[B]

Yes.

[A]

And like, I don't, I think about. Because every day, even my, I'm Texting my, my 10 year old this morning, like, dominate the day. You know, like, have a great day, son. Dominate. Yeah. It's like. But I don't put dominate in a Christian sense. And God wants you to have dominion.

[B]

That's it.

[A]

And, and, and we never even the word dominion. I don't think of dominate.

[B]

Right.

[A]

Even though it's totally like God wants to dominate everything.

[B]

Dominate the best.

[A]

Absolutely. And you know, you even framed it in a Christian context for me because I never really thought about it because I'm hyper competitive.

[B]

Yeah.

[A]

Everything I do, I want to win. Yeah, I do. I want to be number one.

[B]

Right.

[A]

And you'd know sometimes there's a, you know, there's a balance. Like, is this, Am I doing God's work by dominating? You know, because, you know, when you're like, when you're hyper competitive, sometimes, you know, you could lose sight of your faith.

[B]

I get you.

[A]

You know, just because you're so competitive, you're like trying to get an edge on your competitor.

[B]

Right.

[A]

And sometimes, like you're taking their business. Is that good? You know, because then they can't put enough food maybe on their table.

[B]

The way I look at it is it brings glory to God because it's, it's showing that this person is such a person of excellence that they shine to the top. And then those competitors might come and say, hey, Joe, how did you do that? And you're able to guide them and help them. That's what happens for us. Sometimes we have people that have come that are not, that are not in our space that ask, hey, how are you guys doing what you're doing? And it actually brings an opportunity for me to pour into them. So that's the way I look at it. It's like it just brings more. The Bible talks about, you know, let your light shine before men so they may be glory to God. And how do they, how do people see your light? They see your light through your influence and your impact.

[A]

I love that. I love that. And I love your mindset and the concept behind that. Yeah. Because I, you know, I always try to give glory to God everything I do.

[B]

Yeah.

[A]

I'm not there's no shame about it, you know. You know, I'm Coptic ancient Christian.

[B]

Yeah.

[A]

Coptic Orthodox Christian. So we came to America because we're persecuted Christians.

[B]

Yeah.

[A]

So for me, I've never been ashamed of the gospel.

[B]

Yeah.

[A]

I've always been boasting about it.

[B]

Right.

[A]

I've led the company by faith. But, you know, but right now that the concept of dominate in a biblical context.

[B]

Right.

[A]

Is just fantastic. Now, in a time where everyone's chasing vanity, how do you help your clients stay rooted in their purpose?

[B]

Yeah, that's a great one. We truly, for us, it's a filter. We're looking for people that not only want to help people, they have to be high integrity. So we're looking for people that really genuinely care. So our core values at Kingdom Social Media are collaborative care, collaborative, accountable, responsive, empathetic, and efficient. So that's what we look for in every team member. We also look for that in our clients. Like, that they truly care about the result of the people that they're helping. We don't. We. We've. We've turned. I turned down people all the time. We've had people come to us like, I want to do this. I'm like. And I'm like, okay, what do you want to do with this? Yeah, I just want to make a bunch of money. I'm like, okay, cool. We can make. Making money is not a hard thing to do, but making money with integrity is a different game. So I turned down offers. So we're looking to really help people. I believe I can't. I can't create or stir that in someone. They have to have that intention and integrity already. And we find those people and come alongside those people. But when it comes to their purpose, we help them point out what they're doing and the impact of what they're doing, and also the impact of what happens when they don't do what they're supposed to do. I'll give you an example. Let's just use Lenny. I always use the example of Lenny. Let's just say Lenny was supposed to be a coach that teaches, or he was supposed to become a chef. Right. And we got this guy Jared that was supposed to teach Lenny how to be a chef. Jared says, I'm not. I'm inadequate. I don't have the ability. I don't have the know how. I can't do this. Even though he, you know, he's been equipped with it. He doesn't teach Lenny. Lenny, guess what? I believe this, that God has assigned people to Our lives. I don't know what Joe's impact might be a million people. David's impact might be 100,000. I don't know whatever number God has assigned to each of us. But what happens is for Lenny, Lenny was supposed to become the chef. Jared was supposed to create the program. He didn't do it. Lenny now goes into a life of crime. He goes into something that he wasn't supposed to because God already aligned him to meet him and to connect. So I look at things that way. When you don't walk in your purpose, you're impacting people without seeing it. We don't realize the impact of us not making a decision, us not moving forward on creating the offer, creating that amazing book, creating a program or course, we are impacting people without knowing it. When we don't follow and distribute our gifts and share the. Share the value that we have with the world.

[A]

It's incredible and very well said.

[B]

Yeah.

[A]

Now, let me. Let me tell you, what do you think is something about social media content that really. That most people get completely wrong?

[B]

Yeah.

[A]

Because a lot of people use it for vanity.

[B]

Yeah.

[A]

But, you know, recently, personally.

[B]

Yeah.

[A]

My content team and I have really, really spun it. You know, we used to be really entertainment focused, very secular. Now we're just. We're really pushing the. The movement of, you know, being authentic and being true to our faith.

[B]

Absolutely. Yeah. There's definitely a lot of vanity for me, I will be honest. Like, I don't. I don't share too much of, like, my personal, personal, personal life, like, every. Every detail. But I am. I am starting to do that a little bit more. And what we found is people resonate with that. Like, unfortunately, my brother was in the hospital just here this past December, and it was really bad. And I shared just how good God was and how he's got a miracle and he was going from possible heart transplant to walking out of the hospital. And it's a miracle. And so I think people need to see the highs, they need to see the lows. And a lot of times it's just a highlight reel of all the highs. And at the same time, when they see the lows, then they have the wrong perception. So I'm still working through that personally on how to best balance that. But what we advise our clients to do is capture what is already happening. Right. Like, we're doing this podcast today. We're also capturing content of this real moment that you and I are sharing. Just being authentic is just capturing life as it happens and sharing that I love that.

[A]

And you know, what do you think the difference is between building a platform versus just posting on social? Because a lot of people just post like they don't realize the person. You know, there's. There's brand development here.

[B]

Right, Right. So building a platform and posting, Posting is just like, hey, I just got to get this content out there. Let me just put it out there. It's no. As much content as I can. And building a platform is being intentional. There's strategy. You're thinking about the overall story you're sharing. You're thinking about the message you're conveying. You're thinking about every. Like a brand does. A real good brand knows that every single piece of content is a vote towards their decision of whatever they want to convey. So I can't look at everything in isolation. All of these posts matter. Everything. You are what you post. Right? You are what people see. So if I, if I post that, I want to make sure that they're seeing the right image and the right message. So there's a lot of intentionality. Why building a platform and building a brand, I think it takes a lot of, a lot of, A lot of behind the scenes thinking, not just some chatgpt thing. I'm just gonna post it up there.

[A]

You know, you say this and my media team probably standing behind the cameras like, see, Joe, I told you this because me, just as I got a million things like pump out content, I'll put out content. Like, that's not the content. Take that down. You know, like, let me rework this content into the platform.

[B]

Right.

[A]

You know, because we, you know, many people are like, I just got to get my post out. I need the views for the day. I didn't get my. I like to get about a million views a day.

[B]

Yeah.

[A]

You know, and if I don't get my million, I'll, like, I'll just whip something out like, no, no, that's not on brand, bro. So even me at my level, I'm still learning this.

[B]

Yeah.

[A]

You know, I'm still learning this. And for me, I'm taking a lot of notes. For me, like, this is what I love about podcasting. I don't care if no listeners benefit. I'm the biggest beneficiary. I mean, I'm taking notes. You know, I, I went through my own offering with you.

[B]

Love it.

[A]

I'm getting my own personal, one on one coaching.

[B]

Wonderful.

[A]

One of the, the, you know, the best leaders in the space of creating a, a true, irresistible offer. So, like, and I need I need that mentorship myself.

[B]

Gotcha.

[A]

You know, even what you coach, like, you know, we're. We're building out different school products right now and.

[B]

Right.

[A]

And the person who introduced us was. Was one of the gentlemen that, you know, we built our school around what we learned from him.

[B]

Yeah.

[A]

You know, so, you know, we're always. We're in perpetual development mode.

[B]

Same.

[A]

We're in perpetual development mode. And, you know, and it's opportunities like this that we really, we really learn a lot. And we're blessed to have you. Blessed to have like a faithful man of God just kind of just like pouring into us. Because that's what it's about.

[B]

Yes, sir.

[A]

Nothing we take to the grave.

[B]

That's so true.

[A]

Nothing.

[B]

100.

[A]

So all we do is just like you pouring into me. That's what that, that's the, the biggest glory we can give.

[B]

That's beautiful.

[A]

And that's what I get, like, to do for the, for the group that's listening, you know, the people that listen, like, here to serve them, here to help them. Hopefully they get some nuggets. I gained nothing from the show. Doesn't cost me to do the show, not, you know, make any money from it. Yeah. So we just hope that it serves and it helps them. Helps them get, you know, like, wow, you know, God really is inspiring, these creators. God really is inspiring. There's a movement happening. There's a movement happening and a movement for folks to come back right to God. And that's, that's what I'm trying to illustrate. You know, it's not about money.

[B]

Wow. Powerful.

[A]

Not about money. Now what? You know, kind of winding down. I got a couple last questions for you. What's a personal goal you have for yourself? A family goal that you have for your family and a business goal that you have for Kingdom Social media?

[B]

Yeah. Okay. A personal goal that I have for myself. This one's. I've never shared this one. It's pretty wild. I want to go to every major championship event in the world. So that's a World Cup. That's a Stanley cup coming up.

[A]

You're coming back to la?

[B]

I am coming back to la. I'm going to see the Ghana versus, You know, being Ghana. I'm going to see Ghana versus Uruguay. I think it is.

[A]

That's in Washington.

[B]

Yeah, I think that's going to be in Philly.

[A]

Yeah, that's going to be in Philly.

[B]

Yeah. So I'm going to hit that. So that includes the NBA Finals.

[A]

How much does that ticket Cost you? Out of curiosity, like, I haven't bought it yet.

[B]

I'm gonna. But I'm gonna get it. I'm gonna get it. I haven't bought it yet.

[A]

Where are you getting it?

[B]

I don't know.

[A]

Yeah, they're not easy. Yeah.

[B]

Yeah. I'm getting. I'm going to that, though. That's for sure. This year already planned. I'm going to that. So. So to do that across all of. I'm talking about all NBA Finals. NBA Finals.

[A]

Philly's not making it, so.

[B]

I know, right? Well, thanks. They're great, though. Wimbledon. I'm talking all of them. The golf. So that's my personal goal in my life. I want to do that. And I've been, you know, building for now.

[A]

That's a cool goal.

[B]

Thank you.

[A]

And a very expensive one.

[B]

Very. And a family goal. I want to. I want to. I want to really pour into my. My family as a whole, but I want to. Like, mom is already retired, but I want to do something really special for her. Like. I don't know. I haven't. I haven't figured out exactly what it is, but something. She's just done so much for my life and just super grateful for my mom. So that. That includes my mom, my dad, my wife. Just some real personal goals that they have. I don't know all their personal goals, but just some. Like, I did help my mom finish her house in Ghana, so. So was able to invest towards that. I did take them on a safari in Tanzania. But I want. There's more. There's more that I want to do, but for all of my family, the last one is pretty unique as well. The company goal, I want to create it. And this is both in US currency and other currencies. I want to create a team of millionaires. I want my team all to be millionaires from. Not just obviously from the work that we do, but even from ability of net worth and all those things. I want to create that. And that's been a goal for me. Again, I'm driven by helping other people succeed. So.

[A]

What a blessing. Yeah, what a blessing. Last question for you.

[B]

Yeah.

[A]

When you're in front of the pearly gates, what do you think God's going to tell you?

[B]

Wow. I think he'll say, david, thank you for emptying yourself out and doing your best to inspire others, encourage others. And you did your best to empty yourself out. I'm proud of that. But, you know, the way I see God, too, he's always going to point me to what you left this on the table as well. You left this on the table. You did your best to empty yourself out, but I actually had way more. I know. I feel like he would say there's more you didn't do.

[A]

There's always more.

[B]

That's right.

[A]

There's always more. There's just. This is a crazy world and we're just here. Little bit of light.

[B]

Yeah, for sure.

[A]

We need a lot of light.

[B]

That's it.

[A]

We need a lot of light. And that's what we're doing here, man.

[B]

That's right.

[A]

We're spreading light.

[B]

That's right.

[A]

You know, adding. We're just dropping a little bit of light in this dark place.

[B]

So true.

[A]

Hey, God bless you. If people want to connect with you, how can they find you?

[B]

Yeah, they can find me. On ig, David D. Simons. They could also check out. We have a challenge called the purpose to profits challenge. So that's purposeprofitschallenge.com and if they're interested from a partnership level, they can go.

[A]

To donetogether webinars.com donetogetherwebinars.com yeah. David, it's been a pleasure to have you on the show. I hope and pray that you hit every single one. Your goals. God bless you. God bless your family. Keep dominating, baby.

[B]

God bless you. Let's dominate together, brother. Appreciate you.

[A]

It.