Podcast Summary

Coffeez for Closers with Joe Shalaby
Episode: What It Really Takes to Build a Values-First Business
Guest: David D. Simons, Founder & CEO, Kingdom Social Media
Release Date: January 16, 2026

Main Theme & Purpose

This episode explores what it means to build and scale a business built on values—specifically, how a strong sense of purpose and faith-driven principles can lead to outsize success. Host Joseph Shalaby and guest David D. Simons, founder of Kingdom Social Media, deep-dive into creating irresistible offers, authentic social media platform-building, and how one's faith and integrity guide their entrepreneurial journey.

Key Discussion Points & Insights

1. Building an Irresistible Offer

• Kingdom Social Media’s Mission:

  • Helps speakers, coaches, and consultants have “six figure days” using webinars and challenges (00:46).
  • Focus on crafting irresistible, high-ticket offers and supporting clients with systems, funnels, ads, and mindset coaching.

• Irresistible Offer Creation (The Proven Offer Framework):

  • Identify the “deep result” your client wants (ex: more income, better lifestyle).
  • Uncover obstacles preventing them from achieving that result.
  • Develop solution-driven intellectual property (IP) that directly answers these needs and overcomes objections (02:18–11:03).
  • “The offer is meant to handle every objection that a person has.” (David, 08:47)

• Real-World Use Case:

  • Joe’s mortgage business described as a white-label, high-ticket service for other mortgage entrepreneurs, offloading operational burdens (compliance, HR, tech).
  • David demonstrates building the offer stack live: “Limitless Income Mortgage System” and “Instant Leverage Mortgage Professional Model.” (09:40–11:03)

2. David Simons’ Personal & Entrepreneurial Journey

• Background:

  • Grew up in a strict Ghanaian household; expected to pursue a traditional career (engineer, doctor, etc.) (12:36).
  • Expelled in high school for hacking grades; learned deep lessons about values and education (13:02).
  • Pivoted from engineering to digital media, facing parental skepticism and the risk of an uncertain field (15:48).

• Initial Career and Kingdom Social Media’s Origin:

  • Started as a digital media manager at TerraCycle, managing international brands (16:31).
  • Built Kingdom Social Media as a side hustle before going full-time following a layoff (17:18).

3. Faith, Purpose, and Values in Business

• Business Inspiration:

  • The name “Kingdom Social Media” comes from Matthew 6:33: “Seek ye first the kingdom of God…”
  • Dual meaning: a faith-driven and a domination-driven approach (“dominion”—to dominate one’s space with excellence) (22:31–24:00).

• Purpose-First Approach:

  • “Making money is not a hard thing to do, but making money with integrity is a different game.” (David, 26:17)
  • Turns down clients/partnerships not aligned with values or who lack genuine care for their customers.
  • Belief: Not acting on your purpose withholds value from others—“When we don’t follow and distribute our gifts…we are impacting people without knowing it.” (David, 28:13)

4. Authenticity and Social Media Strategy

• What Most Get Wrong:

  • Social media is often used for vanity or superficial gains (29:00).
  • True connection arises from authenticity: sharing both highs and lows, real stories.
  • “Capture what is already happening… just being authentic is just capturing life as it happens and sharing that.” (David, 30:19)

• Platform vs. Posting:

  • Posting = broadcasting content without strategy.
  • Platform-building = intentional, strategic, consistent branding and storytelling.
  • “Building a platform is being intentional… a real good brand knows that every single piece of content is a vote towards their decision of whatever they want to convey.” (David, 30:56–31:52)

5. Goals & Legacy

• Personal Goal:

  • Attend every major championship event globally (World Cup, NBA Finals, Wimbledon, etc.). (34:54)

• Family Goal:

  • Pour into and bless family, especially his mother for her sacrifices (35:48).

• Business Goal:

  • Create a team of millionaires through Kingdom Social Media, focusing on lifting his entire team to success (36:44).

• Legacy & Faith:

  • Hopes to “empty himself out” in service to others and faith: “I think he’ll say, David, thank you for emptying yourself out and doing your best to inspire others…” (37:15)
  • Believes there’s always more left to give; sees life as a mission to be a “light” in the world (37:57–38:10).

Notable Quotes & Memorable Moments

• On the Power of an Irresistible Offer:

  • “The offer is meant to handle every objection that a person has… by the time we’re done, we’ve already thought about all their problems beforehand.”
    — David Simons (08:47)

• On Expertise:

  • “To be an expert in any field, you need to know 10% more than your audience. Just 10% more.”
    — David Simons (21:13)

• On Wealth and Integrity:

  • “Making money is not a hard thing to do, but making money with integrity is a different game.”
    — David Simons (26:17)

• On Dominating with Faith:

  • “Kingdom means dominion—dominate. So… we bring our values into our work… but the other aspect is dominate. If I’m going to do anything, we’re going to dominate.”
    — David Simons (22:40)

• On Social Media Strategy:

  • “Building a platform is being intentional… every single piece of content is a vote towards their decision of whatever they want to convey.”
    — David Simons (31:10)

• On Legacy:

  • “Thank you for emptying yourself out and doing your best to inspire others.”
    — David Simons (37:15)

• On Purpose and Impact:

  • “When you don’t walk in your purpose, you’re impacting people without seeing it.”
    — David Simons (28:13)

Important Timestamps

• 00:46: Introduction to Kingdom Social Media & methodology
• 02:18–11:03: Live run-through of the “Irresistible Offer” framework with Joe’s business as an example
• 12:36–17:18: David’s personal journey and foundational values
• 22:31–24:00: The faith and “dominate” mentality behind Kingdom Social Media
• 26:00–29:00: Purpose-driven client filtering and impact
• 30:19–31:52: Approaches to authenticity, platform-building, and social media strategy
• 34:38–38:10: David’s personal, family, and business goals; discussion on legacy and faith

Final Resources & Contacts

• Connect with David Simons:
  • Instagram: @daviddsimons
  • Purpose to Profits Challenge: purposeprofitschallenge.com
  • Webinars partnership info: donetogetherwebinars.com

Tone: The conversation blends a warm, authentic, and practical style with deep faith, a competitive edge, and a collaborative spirit centered on service and legacy. Both host and guest actively share personal stories and actionable business wisdom, making for an energetic and nourishing dialogue for entrepreneurs and values-first leaders alike.