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Coffeez with Joe Shalaby
Why AI Will Replace 80% of Professional Work (But Not Humans) | Nimrod Vroman
00:40:45
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- [00:00]
Nimrod
The last two years have tested. You know, I'm 43, so this war started when I was 41. And all of those insights were put to the test during this war. It's cliche. I'm a massive Michael Jordan fan. And there's this bit where he's interviewed in 94 or 95 and he speaks about his father being murdered. And it's one of the only bits I've ever seen him crying. He says that he was faced with the one mantra that his dad told him that he had to employ, which is no matter what, try to turn a negative into a positive.
- [00:35]
Sam
Welcome to another episode of Coffee.
- [00:37]
Nimrod
So I'm actually here on behalf of two companies. Big one is Ark Empowerment, and that one really just turns professional services on its head. It serves professional services in legal, banking, business advisory and financial advisory. AI first, which means new entrepreneurs can engage these agents who serve as their professional advisors directly online. But unlike all other AI solutions, our agents are coded with humility, which means that when they understand that they are at a really complex situation, which secret, there aren't that many complex situations. But when you get to a complex one, they call an expert human into the fray. Right? To give their two cents. We prioritize only getting the two cents from the human. The rest can be done by AI. And that's how we turn professional services on its head. Because today most professional service companies will say, oh, we are adopting AI tools to make our services for you better. They still own you as their client and we're turning that around. The other company is called For Posterity and it was born from the challenge of arc. The challenge of Arc is getting a lot of scattered information from a client as an advisor and giving the client output in a structured manner like a memo or a contract or a piece of advice. Right. For Posterity is different. The scattered input is the story of an elderly person, your grandfather, at family dinner. That's the scattered input. The structured output is an immediate 100 to 250 page book telling their story in a respectful manner for next generations. So For Posterity can take any unstructured content, any recording you do, no questionnaire, no tedious process that might sort of like push away the elderly. Just tell that story for four minutes, you get a book back. And obviously I say the elderly because our mission is to preserve legacies one story at a time. But this applies to everyone. You could tell your the story of your business success, the roller coaster that you were on five minutes, just spit out some knowledge and it will structure it as a book, it doesn't purport to be a best seller but your great, great, great grandkids who would have otherwise probably forgotten us, they'll know they will be able to engage with your life and understand where they came from. That's the, that's the idea.
- [03:01]
Sam
Nice, nice. Yeah. That would have saved me a fortune when I wrote my book.
- [03:05]
Nimrod
Mine as well. I, it, I, I, I wrote one as well. Cost a lot of money. I treated as an, I treated that expense as an investment in myself and my well being but in retrospect, yeah, four for would saved a lot of their money as well.
- [03:19]
Sam
Now arc's a pretty amazing AI platform. I like to ask everybody what's your morning routine?
- [03:25]
Nimrod
Well, it would be disingenuous to say that the last two years in Israel were anything routine. So whilst others might be able to share that tidbit for me it's been complete madness for the last two years. I've left my law, I've left a law firm in which I was a partner for 10 years and overall 17 years at this firm I managed the startup practice there had 650 clients which professional service providers know each client is like a relationship. So I had to dismantle 650 relationships. I was trying to run two companies because I truly believe that in the AI age you can do multiple things at once. Which is a problem because you need to convince everyone in your life why you're taking this entrepreneurial risk and why you're doing it against the focus textbook sort of thing with two ideas. Three, there's been a war raging in our country and I participated for four months in reserves duty. I was called up to it in the beginning of the war which ironically was the only thing that gave me a routine during those four months and the only thing that enabled me to dismantle those 650 relationships because everybody understood that I had to go and by the time I it was over. I told them, listen, enjoy your new partners at the firm. I need to do something else or else I'll go completely mad. So I'm sorry I didn't answer with like a clear routine but I hope that once we complete our seed we raised precede for each company, now we're raising our seed money. When we complete it then I'm actually gonna look to people like you, you know, to people like David who's walking around here and to understand their routines and try to, you know, learn from them.
- [05:07]
Sam
Yeah, I know it's been upheaval in Israel And I'm sorry if I hit on a sensitive subject, but let me ask you candidly and personally, how has it been dealing with the turmoil in Israel over the last couple years and establishing a new business and raising a family and just kind of dealing with all. All of the stress of war?
- [05:30]
Nimrod
Yeah, well, first of all, I want to say for the rest of the conversation, I'm an open book and I'm happy for you to ask all these questions. I really like the environment here. I genuinely say this, like, visiting your office in this space has been just one of the highlights of our week here abroad. So please feel free to ask any question. The last two years of tested, you know, I'm 43, so this war started when I was 41. I had collected insights that I had about the first, like, third or whatever, hopefully third of my life. Not half right. Collected insights about what made me happy and what I think could make others happy and my daughters happy. And all of those insights were put to the test during this war. And, you know, it's. It's cliche. I'm a massive Michael Jordan fan and not like, only for the basketball. There's like a Bobby Head over there of MJ and there's this bit where he's interviewed in 94 or 95 and he speaks about his father being murdered. And it's one of the only bits I've ever seen him crying in genuinely until the last dance, but about something personal. And he says that he was faced with the one mantra that his dad told him that he had to employ in dealing with his dad's murder, which is, no matter what, try to turn a negative into a positive. And that's what he was doing with his father. And actually that's been with me throughout the entire last two years. I refuse to view this turmoil in negative terms. It has happened everything that is negative in this turmoil. And you as a financial expert will, I think, appreciate this reference.
- [07:23]
Sam
Jordan expert, by the way.
- [07:24]
Nimrod
And a Jordan expert, I. I assume that as well. So everything that has happened in this turmoil is sunk. It has happened. So once you have something that is sunk that has happened, the only challenge you have is, is what positive do you extract from it? And that's what I try to explain to my daughters as well, and the people around me at times that is faced with a lot of cynicism because whilst a lot of it has happened, we still have 50 people there under the tunnels. We have to face our inclination to vengeance. We are as a collective, we are a vengeful. People right now. And. And you would expect that this is what made Bruce Wayne Batman. Right. So. But then vengefulness, that. That puts you in a situation of a lot of ethical situations that you have to deal with. I'm in a. I serve in an unmanned airborne vehicle unit, and that's. That you get. You make a lot of decisions in that. In that capacity that are problematic, and you have to tame that vengeance. And that vengeance may feel justified, because what happened on October 7 was beyond evil to us. And then you have to think about, okay, what am I learning from this? And how is this not happening again in a region where everybody says, no, it's going to be happening forever? So I've mainly tried to look at the positive, and I'm extremely optimistic about the future. I think that it's always darkest before the dawn, so the darker it gets, the closer you are to the dawn. That's what I feel. I truly believe that, and I have geopolitical explanations about why that's going to be the case. But maybe that's for a different podcast. It's a long conversation. Yeah.
- [09:02]
Sam
Yeah. I mean, there's a lot of truth to that. And I, you know, I did a podcast before you got here about gratitude and kind of just being thankful in all circumstances and, you know, and just kind of practicing gratitude to get you through those. Those things and turning negatives into positives. And I was like, some days I just don't feel like being thankful. Right. Some days we're just like, how am I going to be thankful? I just went through this war. I went through this hell, and it's like, you know, where it all starts. Like, take a deep breath and be like, I'm thankful just for that.
- [09:36]
Nimrod
I love that.
- [09:37]
Sam
Just for the breath that you just took. And it put things in reality for me, like, in. In a context for me that I could really understand, because sometimes it's like, I'm hit with this lawsuit. I'm hit with that. I'm hit with, you know, some. Some sort of attack, because the bigger and the more successful you get, the more you're attacked. And I always reference Donald Trump. Like, how many attacks are on Donald Trump? You know, he's been someone I've looked up to and admired, not way before he was president. I. One of the only books I read as a kid was the Art of the Deal. You know, like, as a child, I'm talking, like, 11, you know, when I.
- [10:14]
Nimrod
When I get attacked, I. If I'm in a. If I'm in a Funny mood. When I get like attacked right now or what I did in my, you know, as a lawyer, I would say, okay, I'm closer to becoming the President of the United States, people. Yeah, yeah.
- [10:28]
Sam
One closer.
- [10:29]
Nimrod
Yeah, yeah, there's. I like, I like that. I like the reference to just taking a deep breath and saying, thank you for that. I have like my daughter's, ironically. When do you deal with that? Like, there's a siren. You run to the bomb shelter. You're sitting in the. Like, my, my youngest is seven. She's panicking in the bomb shelter and we're like, oh, she's not gonna get out of this. She's gonna be with this scar for her entire life. And. And then my older daughter does something funny and makes her laugh, and then you're like, well, you know what? No other two siblings are having this sort of bonding. Out of the entire 9 billion people on Earth, there's like two siblings who just got this, this, this forged in fire moment that I wouldn't have transacted for in the first place. I wouldn't say, oh, please give me an existential war with missiles and everything so that my daughters can have this sibling moment. But that's already happened. This war is happening. So I'm grateful for this like, sibling moment that nobody else has. They got a, they got this head start now on in, In a meritocratic capitalistic system, which I believe is strong and, and, and, and good. They have a head start. They just, they just got faster. And I'm happy for that. And closer.
- [11:43]
Sam
It's a lot to take in. Now. Let me ask you this. How did you transition from corporate law into launching arc empowerment and building a movement around AI for professional services? How did it all start?
- [11:59]
Nimrod
I originally did not want to be a lawyer. I felt that I was separated too many degrees of separation from the act of creation and innovation. I loved innovation from my early years in the army because we were basically a startup company for UAVs. So I viewed law as my 10,000 hours of being close to entrepreneurs. I read outliers and that's what I wanted to do. Eventually I did 45,000 hours. Because I. Because I double billed? No, because I. Because I worked with a lot of great companies and I wanted to stay in that profession. But because I didn't want to be a lawyer in the first place, I was always critical of the professional service industry. I was like a Trojan horse in there looking at its weaknesses and its fallacies. And to me, if you ask me on a Bad day. What I do, I say, well I, I run a non disclosure agreement Ponzi scheme. That's what I do. And my product is turning word documents into PDFs because when drafts are signed, that's when I have any meaning. And I'm like, that was on a bad day. But in reality I was looking at this profession and I'm like, wow, this is like there's a bunch of people on the top who have seen thousands of transactions, hundreds more transactions than you would see in your business, than any successful investor and entrepreneur would see in their business. And they played both sides and they know how all the decision trees end up. That's the select few partners at the top. And you want their 2 cents because they are the data set that you need to access for your decision making, plus your business intuition, which of course comes into play in your understanding of your own culture, corporate culture. But you want to access their understanding and in Exchange for their $0.02, for which you pay the fractional amount of their high hourly rate, you engage in a fraudulent pact with the pyramid of humans underneath them who are not even close to your experience. Right. That is a problematic engagement. Something has to break that engagement. Something has to enable you to get those 2 cents and that's it. Without having to pay for all this. And you know what? Pay $10,000 for those two cents, but don't feed the beast with a hundred thousand dollars to pay, you know, to get those 2 cents. And then when I came in, when I got the link to GPT in September 2022, I'm like, thank God, it's happening, it's done, it's done. The thing that they're charging for, that takes time, the creation of words, it's over. Because I know already to assume the exponential in technology now, how do you harness it? Because with all due respect to OpenAI, they ain't going to own the end client relationship. They're going to sell an API, just like Microsoft sells Microsoft Office to organizations. But they're not going to, they're not going to transform into a consulting firm. That doesn't make sense for them. They're, they're already, yeah, they're upstream their API. Yeah, they're upstream. They can do it for everything. Yeah. But whoever owns the relationship with the client can start taking the consumer surplus. Like what the client's really willing to pay for the $0.02 if they monetize it. Right. And that's why we built arc. It's from an economic place. It's not like a Younger entrepreneur would say it takes too long to prepare documents. Let's do something that makes more efficient the preparation process of documents. Right now I'm like, no, I want to bring the whole system down. I want to build a company that in the future will be one of the big six professional service firms in the world. But it will be built like Salesforce, it will be built like Microsoft, it will be a tech company for all intents and purposes.
- [15:43]
Sam
So explain to me the framework of arc you. It's a company that is mitigating the cost of professional services, preparing a lot of the documentation up front. But it doesn't replace professional services. It just enhances the relationship.
- [16:02]
Nimrod
Well, it's, I believe that professional service providers will be replaced not in one go, but increment by, but rather incrementally. So let's go back to when you.
- [16:12]
Sam
Were beginning with lawyers.
- [16:14]
Nimrod
Yeah, beginning with.
- [16:14]
Sam
No, lawyers are the first. You know who the biggest, the people that hate chat GPT and AI the most is my lawyers.
- [16:20]
Nimrod
Yeah, yeah, of course they do. And you know, you know the interesting, the ironic thing about it, by the way, way to check this out. If you IPO your company, the best document to prepare with GPT is the, is the document they would have charged you the most for, which is your prospectus. Because there are so many public prospectuses. So GPT doesn't have to guess as much. That's a real sucker for them because they would, they would have taken a million bucks for your prospectus. But now you bring them like a fully baked product with no problem. GPT5, a bit of Claude put in there. You know, you get a great document because that's publicly available. So the way it's done is incrementally. It's not that we respect the transition period. You can't just come to all taxi drivers, all of them, and say autonomous cars. You're out of a job. Good luck. Go scavenge. You can't do that. It has to be incremental. So how does it work? You're a founder. You just incorporated your company. There are 400,000 of you every year in the US alone who just incorporated their company. What do you need to do? You got a business partner, you need a founder's agreement. Go to Ark. It'll prepare a founder's agreement for you.
- [17:23]
Sam
Oh, but GPT will prepare a founder's agreement.
- [17:26]
Nimrod
Now I know it'll, it'll substantively prepare a founder's agreement for you. It will advise you, actively initiate advice to you to install a Reverse vesting mechanism. When you ask it, how many years of reverse vesting should I put on my co founder? It will ask you what exactly your business is. It won't answer you. It'll ask you what is your business? Is it long time to market medical device or is it a quick time to market device? Because if it's quick, three years and if it's long, four years. Should there be acceleration if you let your co founder go? Yeah, GPT might say that acceleration is prevalent on the vesting, but actually there shouldn't be acceleration. If you let your co founder go for any reason, they shouldn't hold on to the equity. That'll kill your business. Maybe you can give them, you know, two months extra worth of equity if you let them go because you have the majority, but that's it. But what's prevalent statistically in the GPT data set is that there is that there does exist acceleration in foundry purchase agreements. Because foundry purchase agreements are also signed vis a vis investors and invest. And with investors. You do ask for acceleration. So it would have not even. First of all, it wouldn't have given you advice. And had it given you advice, it would have been the wrong advice. Furthermore, you might not even have a founder. Maybe you're just shooting the shit with GPT about getting a founder. In which case ARK is connected to databases and will help you find a founder. If your founder leaves, it'll help you broker the relationship. It will initiate a conversation with you about your one pager. And when you completed your one pager with arc, ARC will say, hey, we checked our database. These are the investors you can get to through us and our network. Not cold calls from an AI, but rather these humans are affiliated with ark. These humans know those humans. Those humans will invest in you because of xyz, because we read your one pager. Do you want an intro? All the emails are drafted. And most importantly, when something extreme happens, ARC will say, you want to get your lawyer on the line to look at this. You're looking to fire someone who is terminally ill, God forbid, and you have every right to fire him or her, but the law might protect them. And this is like a real nuance because they're specifically hired in England and you don't really know the law there. Do you want to get your lawyer on the line? And you would say, yeah, I agree, we need a human on this one. But my lawyer isn't available. He's snowboarding in wherever in Utah. So ARC will say, okay, do you want to get Another lawyer on the line for this question. Bam. Lawyer joins the conversation and you have a three way conversation with another lawyer who's available. That's democratizing professional services. You don't need the same lawyer for every question you have. You need the same lawyer for the really heavy stuff that require 20 years of knowing you. Right. But you know full well that about 80% of the questions you ask your lawyer you could have received from another 80 lawyers at the same time if they were more available. You just asked your lawyer those questions because there's this like exclusive relationship with your consular and confidant and all that. You know, that's not.
- [20:31]
Sam
I love the democratization.
- [20:34]
Nimrod
Yeah.
- [20:34]
Sam
Of professional services. I love the concept and I, I guess you're, you're in the middle of seed funding right now. You're, you're, you're basically, it's, it's. And do you intend to go IPO with this? And what, where is this?
- [20:47]
Nimrod
In the process now, we have raised 1.5 million U.S. israeli companies are very lean. We have 11 people. My CTO, by the way, Aviva is a prodigy when it comes to AI. He's been doing it since he was 18, well before these systems were out.
- [21:02]
Sam
21.
- [21:03]
Nimrod
Yeah. He looks young, doesn't he? Yeah, he's enjoying it. He built a agent, a research agent for NASA in a competition, won second place out of 300 companies that, that applied alone or with a friend or my CFO who's a co founder was 15 years in Deloitte and Ernst and Young, a CPA. So he knows the financial side. My COO was COO in a company from a former former founder of Oculus and our chairman was the CEO. 73 was CEO of three NASDAQ traded companies in the 90s and managing partner in two massive Israeli VCs in the early two in 2000s. So we've got that structure. We raised 1.5, I think. But we're launching this complex product, sorry, on the 1st of October.
- [21:55]
Sam
We're launching products not live. ARC's not live yet.
- [21:57]
Nimrod
No. Well, if you call me, you could use it right now. But it's not live. It'll be live on the 1st of October. It is a deep system to build. Other people will say, oh, this is a wrapper. So no wrapper by any means. So it's taken a year and a half to develop this thing, but it's.
- [22:10]
Sam
In beta with you.
- [22:11]
Nimrod
And yeah, it has been tested by quite a few companies already. They love it. We fixed what they asked us what's.
- [22:17]
Sam
Going to be the cost monthly fee.
- [22:20]
Nimrod
For this 200 bucks is what I believe we will get out of a user per month. How do we get it per month? It's not. Doesn't mean they pay 200 bucks a month in the early going. Pay 50 bucks a month in the early going. But they will start paying per action when they increase their usage and then I believe it'll peter out around 200, 250 bucks a month because that's sort of what you pay GPT probably but you get much more in ARC and it's LLM agnostic. We do perplexity Gemini deep research functions when we need them, not when we don't, etc. Right. Llama. So we're agnostic. You get the intros. I believe they'll transition. They're business conversations like I believe where it ends is that you have your personal existence with GPT or with Claude if they, you know, overtake them or other you have your professional AI existence certainly if you're an entrepreneur and in the future perhaps in more mature companies in Ark. What do we do with the company? I would love for someone to say I get your thesis. You've seen enough to, to, to. To. To make this an educated thesis. Here are 6 million to $8 million to conquer the world. Because that's pretty much all we need for our seed. What will happen in reality is that we need to launch our product, show usage and probably then the VCs will come to us and we'll have a selection of venture capitalists to choose from. I and you know in my heart of hearts I've seen some entrepreneurs get that funding on an idea. But this is a big play in a very competitive space, hyper saturated. You yourself said that you saw a company that does something similar. Just when I described ARC to you.
- [24:02]
Sam
Perhaps professional services specifically for lawyers. But you're talking about encapsulating every professional service and yeah, going a little bit above and beyond and actually doing a lot of the work that the professional services would provide and then getting it to like 80 of the finish line the last 20.
- [24:19]
Nimrod
You got it. But you see what happened there. It took me.
- [24:22]
Sam
But that's a hard thing to explain.
- [24:24]
Nimrod
Exactly.
- [24:24]
Sam
It took me, dummy. Now explain that to my 10 year old daughter.
- [24:28]
Nimrod
Yeah, it's tough. And your daughters can't.
- [24:30]
Sam
How can't?
- [24:31]
Nimrod
And it took me 10. It took me.
- [24:33]
Sam
But, but it should. Because your kids know chat GPT.
- [24:36]
Nimrod
Yeah, well my daughter knows how to sell for posterity. Now she's going to Be selling it around the. The school like the book company. So we'll start with that. And ironically my daughters use GPT to calm them down when they're scared. You know, with the missile. With the missile sirens and stuff like that. So I'm sure as they grow and they understand what counseling is, they'll. They'll get what ARC does. But the fact that it took me being invited to your podcast and like a 20 minute conversation to explain it is why I guess we'll raise the VC money after. After we have some usage.
- [25:10]
Sam
Yeah, I think the easiest way is just to dumb it down the X or the use case. Like maybe ask GPT. How do I dumb this down for a 10 year old, you know?
- [25:19]
Nimrod
Yeah, that's good. I'll do it.
- [25:21]
Sam
You know, like just like dumb this down to a 10 year olds.
- [25:25]
Nimrod
I will.
- [25:26]
Sam
Understanding.
- [25:26]
Nimrod
When you're in love with your. When you're an entrepreneur and you're like in love with your vision and your idea, you get so deep into it and you don't dumb it down, you don't sell, you don't do the closing, you don't the. The closing. So you don't get coffee.
- [25:38]
Sam
That's right. You got to dumb this down. Now what you know, through for prosperity, which is by the way, it's a crazy name for posterity. How you going with that name?
- [25:52]
Nimrod
I, I like the word posterity. The product is called Vona. So you go to studio Vonastory AI or app Vonastory AI or just go to Vonastory AI V O N A and you just speak with Vona. But the company is called for posterity because we're thinking about next generations.
- [26:10]
Sam
Gotcha. Gotcha. Now for posterity. You use storytelling to preserve legacy. That's a little bit easier to understand, by the way, than, than arc. What story are you telling through. Through Runway building for startups.
- [26:28]
Nimrod
I like the rapper story. The rapper narrative under Underdog coming up from the, you know, from the slums and making a big name and a big career for themselves. I like going I actually ironically like what I heard here. I like going from like not enough to more than enough. Like to not having enough to more than enough. I like the. Frankly, it's cliche. I like the American dream. You know, what can I say?
- [26:57]
Sam
We're waiting for you. Let me tell you. Don't move to anywhere but Orange county here. Right here.
- [27:02]
Nimrod
Oh, we're loving it here.
- [27:03]
Sam
This is the best place.
- [27:05]
Nimrod
We're loving it here.
- [27:07]
Sam
Notably Newport Beach.
- [27:10]
Nimrod
It's a date look, we were, I mean, no offense to the folks at Palo Alto. We were walking there for the last week and I'm afraid that they got gut punched during COVID and they haven't. I didn't find the oomph there like that. I thought I would. Certainly not what I have in Tel Aviv. And here it's like in these office spaces, there's energies. Crazy. I love it.
- [27:34]
Sam
Yeah, yeah, we're pretty blessed here. Now, looking back, whether on a pitch, a boardroom personal low moment, which insight would early nimrod be proud to see today in me? Yeah.
- [27:51]
Nimrod
I. To the point where it pisses off my, like, my friends and my family. I refuse to believe that any person in my life is serving the role of the villain in my sort of like, story. I refuse to believe that someone is being nefarious or malicious towards me. It's to the point where if I'm in a red light, the second car and the first car is just not moving for the entire, you know, period of the green light.
- [28:31]
Sam
I'm doing a video about that. Like a comedy video about.
- [28:33]
Nimrod
Really?
- [28:34]
Sam
Yeah, it's coming out. You'll see it.
- [28:36]
Nimrod
So we, I think we have a lot, like, a lot of things that we maybe think about in, in our, in our different continents. They're the same. I wouldn't honk the horn because I tell myself the story of what's happening to this person who of course is on their phone and don't give a crap, but it doesn't matter. I don't believe that any person has villainous intentions. And what this does for me is that I have zero paranoia. All I need to do to deal with the situation is reverse engineer someone's, you know, actions towards me or towards my company or towards my family. I just have to reverse engineer them to core and understand what interests led them to where they are now. It doesn't change how I'd act towards them, but it removes the concept of actual, like, villainy or evil from the table. Like, oh, a lot of people are coming to get me. The founders that I represented over the years were always so paranoid about their co founders screwing them or their investors screwing them. Instead of like seeing the slow evolution of events, you know, the slow chain of events that would have led to something like that. So you just want to sort of like monitor that and not feel like everybody's coming to get you. And I've been, I've. I'm proud. My younger self would be very proud of me because I've managed to do that with our enemies, like I will. They did evil things. Their actions were evil towards us, and we have to take care of that right now. We have to save our people. However. However, we shouldn't be misguided to believe that they will randomly continue to be evil for the rest of time. We must take action to understand what happens, what leads a person to be in that state, not what we did that caused them to be in that state. I'm not taking here any necessarily responsibility for it, but if we understand what happens, especially in the education system, for example, then once this war is over and we do what we need to do and we finish it, then we focus on that. Like, can people. Can people. Can people just start at the age of six without being taught to hate? Maybe a different chain of events will, will, will, will evolve. And it's already, by the way, happening in the south of Gaza. There are new schools being opened, and suddenly the school play isn't about, like, you know, what they were before. And I am optimistic. I'm eternally optimistic. You can call me stupid, but optimistic. But if I won't be optimistic, then there's no point in doing business, there's no point in investing, there' in doing anything, and certainly not raising kids.
- [31:07]
Sam
And if you're not optimistic, starting startups and, yeah, trying to, you got to be optimistic. Now, one thing I learned from a podcast that's airing right now, I had the pleasure of interviewing Huron Gracie, who's the son of Hori on Gracie, who was the founder of the ufc. Yeah, the Gracie family. And he said, you know, this is the. This is the Prince of Jiu Jitsu, you know, like. And he said, what? I said, what's the biggest lesson that Jiu Jitsu has taught you? He's like, you know what it taught me? It's like that everything in life is going to be okay. There's bombs thrown. If something happens, my dad dies, everything's going to be okay. And that's that concept stuck with me because, like, regardless of what happens, life goes on. Everything's going to be okay. And it is what it is, you know, so it's. It's just something tough to deal with when you're being bombed. You know, it's like just, you know, to be grateful for that bombing. It's. It's hard to understand. You still have that breath to take.
- [32:03]
Nimrod
Yeah, exactly. I'm gonna f. Now it's easier because you sort of, like, focused on just the breathtaking, and I like that a lot. Yeah, I would have thought that Gracie would have said that. What he learned is that everything needs to be taken down to ground level. Yeah.
- [32:18]
Sam
You guys know about Gracie because you guys are kings of Krav Maga there.
- [32:21]
Nimrod
Yeah, well, we. We sort of like.
- [32:23]
Sam
We do.
- [32:23]
Nimrod
Krav Maga is more about, like, unfair fighting at eye level. But Gracie would have just taken down anyone, right? 200, £300 to the floor, easy.
- [32:32]
Sam
No problem. Yeah, he's actually. He's, you know, he's like six foot, four.
- [32:37]
Nimrod
Oh, really?
- [32:37]
Sam
Yeah.
- [32:38]
Nimrod
Okay.
- [32:38]
Sam
He's six. He kind of looks like you. Six, four, really ripped.
- [32:42]
Nimrod
Well, you know. Oh, thank you.
- [32:43]
Sam
Yeah. Yeah. So a couple last questions. What's a personal goal that you have for yourself, a business goal that you have for the business and a family goal that you have for the family?
- [32:55]
Nimrod
I would like. It's written in the book that I wrote. It's prompting happiness. My North Star is legacy. That's my North Star. I would like to have something in this world that transcends mind, my existence. I would like my, you know, my. My wife, my spouse to live out her dream life as my partner. Like, to live out her dream life. And to me, for me to be her partner. And no matter what, I would like my daughters to have a better life than me and to somehow manage to retain the lessons that I've learned from mine. Because otherwise you get into that loop of, you know, hard times make hard people, hard people make easy times, easy times make weak people, weak people make hard times. I don't want to get to that, but I would like them to evolve, to be an evolution of where I'm at and, you know, correct for my mistakes, etc. And. And I would like to continue. I would like to treat, like, the pursuit of happiness as a continuous journey that you always correct for. Can I make a small reference? Literary reference? I read the Hitchhiker's Guide to the Galaxy, and the Hitchhiker's Guide to the Galaxy basically says, spoiler, the meaning of life is 42. And then the people in the book ask this computer that calculated the meaning of life, what the hell are we supposed to do with that piece of information? The meaning of life is 42. So the computer told them, you didn't ask the right question, so you only got the answer, but you didn't ask the question for which the answer is 42. So they said, well, tell us the question. I'm not a strong enough computer. You have to live your life to actually get to that question. So I have four questions that guide me for which the quote unquote, like, funny, ironic answer is 42. And they are. How many memories must I constantly look to erase in order to escape the weight of my past? Like, not all of it, just 42. Right. How many dreams should I forsake because I have a bunch of ideas for companies and startups? So how many dreams must I put aside to truly embrace the present? It's 42. How many things that are told to me as absolute truths should I dismiss as fault as fallacies because of this age of disinformation in order to really continue to pursue the truth? And the final one, which is the most important one? At each point in time, no matter what, how many acts of kindness are you away from pure contentment? Like, only 42 acts of kindness. You'd be happy, like, at each point in time. So I want to sort of live by that. That sort of guides me. Where did I get three of those four questions? When I turned 42, I went into GPT and I said, hey, mofo, it's time. I'm 42. Tell me the question. For which the answer is 42. From Hitchhiker's Guide and GPT answers. Oh, I've been waiting for someone to ask me this, and it gives me all the questions. Because the book doesn't give you that. That respite. It doesn't. Powerful, right?
- [36:05]
Sam
That is so cool.
- [36:06]
Nimrod
Yeah.
- [36:06]
Sam
So you got that from GPT two years ago.
- [36:09]
Nimrod
I got that from GPT a year ago when I was 42. You're 4. You're. You're. You're half a year older than me. Sorry, did I reveal something?
- [36:17]
Sam
Yeah, man, 44. Soon. Yeah, 24 hours.
- [36:21]
Nimrod
Oh, wow.
- [36:21]
Sam
Last question. Last question for you. When you're in front of the pearly gates, what do you think God's going to tell you?
- [36:31]
Nimrod
Oh, you were fun to watch.
- [36:36]
Sam
Nimrod. That's the coolest answer I've ever had on the show. If people want to connect with you, how do they find you?
- [36:43]
Nimrod
Right now it's LinkedIn, but I'll do my homework. You told me that I don't have a digital presence.
- [36:48]
Sam
Brand building is everything, especially in the age of AI. How can ChatGPT or ARC or Gemini or Claude make a decision to work with you if it cannot aggregate or reason from the data that it has online, has nothing on you other than this podcast, which is not even up yet.
- [37:07]
Nimrod
Oh, to be fair, online there's a bunch of stuff, but I don't maintain it religiously on my Social platforms, which I must. That's what I need. Yeah.
- [37:15]
Sam
I mean, online there's a bunch of stuff, but, like quotes, podcasts.
- [37:19]
Nimrod
I need to be. I need to be there.
- [37:20]
Sam
You know, like, everything that we say on this show, everything that you've ever published, every book, every. That book, I'm hoping it's in Kindle form.
- [37:29]
Nimrod
It is an audiobook read by my voice, but not by me.
- [37:35]
Sam
I was gonna do my audiobook like that, and I was like, oh, do I do it? I already read a couple chapters, like, because it's so hard to go through my book and do that. But now I just haven't had the time to do that.
- [37:45]
Nimrod
But no, I'll send you a company and it'll be your voice. You'll record yourself like in Mission impossible, saying like five sentences.
- [37:51]
Sam
Yeah, yeah.
- [37:52]
Nimrod
And that's it.
- [37:52]
Sam
Is that 11 labs like we were gonna do?
- [37:54]
Nimrod
Well, no, this one's. This. To use your voice. Really? It's. I think it's a different solution that my, that my publisher used. They just recorded me for five minutes.
- [38:03]
Sam
Sounded good.
- [38:04]
Nimrod
Sounds awesome.
- [38:04]
Sam
Okay, cool.
- [38:05]
Nimrod
I had someone like, listen to the whole thing and they're like, I sent it to my best friend and he said, that's you.
- [38:11]
Sam
With the same, like, delivery of a sentence.
- [38:14]
Nimrod
The same, the same delivery, which. Mine is like a bit wacky. The same wacky delivery. Insane.
- [38:19]
Sam
Yes. Yeah, we're both wacky. I need that because I don't have five hours, 10 hours. Gonna be like 15 hours to just record my book. Like, I don't have the time. Well, yeah, we're gonna work on that. But everything you do, everything is uploaded, everything is like now. The cool thing is, you know, AI, it can reason and make decisions for people so that, you know, you, you it in this world, AI indexing. And that's going to be the book I'm going to publish next. AI indexing the importance of indexing. And it's not just personal brand, it's who you are. Every. It's everything that you say it's. And consumers are looking to make a decision based on the what chat GPT tells them it's not them making the decision anymore. AI makes the decision if it can't reason based on the data it aggregates from all the different sources, you got nothing.
- [39:04]
Nimrod
So a few years ago, a few thousand years ago, we were crazy. Well, people thought we were crazy, but it happened like a few, few thousand years ago. Somebody took a. Somebody took whatever. What do you call it, what you write on a stone. I don't know what you use, but somebody took that and wrote on a stone. Big nail. Yeah, big nail.
- [39:23]
Sam
Thanks.
- [39:23]
Nimrod
Wrote on a stone. That's a Rosetta stone. And that is, like how we know, you know, to interpret different languages. Latin languages today or to. Or to connect them to Egyptian hieroglyphics. Hieroglyphics, yeah. That's how we know that we are now living in a moment in time where each and every one of us are writing on the Rosetta Stone of the future. If we don't write on it, it's not there. Some other story is going to be told. When people pick this up 5,000 years from now, we're. This whole thing that we're doing. This is an encryption on. On the Rosetta Stone.
- [39:58]
Sam
Exact future.
- [39:59]
Nimrod
You don't do it.
- [40:01]
Sam
Yeah, that right there. The encryption. Your personal brand is the encryption on the Rosetta stone.
- [40:09]
Nimrod
Yeah. Truly believe that right now. LinkedIn, though, if somebody wants to get a hold. It's.
- [40:16]
Sam
It's been a pleasure to have you on the show. I look forward to connecting with you, diving deeper. You're a brilliant guy. God bless you. I hope you hit every one of your goals, and I'll see you in heaven.
- [40:24]
Nimrod
Let's. Come here. Thank you. Same here, Sam.