Collectors Gene Radio: Vincent Brasesco - Vice President & Watch Specialist @ Sotheby's

Host: Cameron Ross Steiner
Release Date: May 21, 2025

Introduction

In this captivating episode of Collectors Gene Radio, host Cameron Ross Steiner delves deep into the world of watch collecting with Vincent Brasesco, the Vice President and Watch Specialist at Sotheby's. Vincent's journey from a teenage enthusiast to a leading figure in the international auction scene provides invaluable insights into the intricacies of watch collecting, the psychology behind auctions, and the vibrant community that fuels this passionate hobby.

Origins of a Passionate Collector

Vincent's Introduction to Watches (00:00 - 03:31)
Vincent begins by sharing his initial fascination with watches, particularly with the Omega Speedmaster, inspired by his grandfather's Omega and the legendary tales of astronauts like Neil Armstrong and Buzz Aldrin. This early exposure ignited his lifelong passion for mechanical artistry.

"The Omega Speedmaster was just this incredible story of this watch saving people's lives who are going to the moon." (02:31)

Evolution of Collecting Through Career

From High School to Wall Street (03:31 - 11:58)
Vincent recounts how his collecting habits evolved from high school to his first job on Wall Street. Opting for vintage pieces due to affordability and uniqueness, his collection includes notable acquisitions like a Rolex Submariner for $2,000 and a Heuer Carrera for $3,000.

"It's an accident that I started with vintage and stuck with vintage. They resonate more with me than most modern watches." (04:53)

Vincent emphasizes the accessibility of vintage watches during his youth, contrasting them with the steep prices of brand-new models.

Collectors vs. Retailers

Challenges in Retail and Authenticity (05:13 - 09:25)
The conversation shifts to the scarcity of retailers selling vintage items today. Vincent explains the complexities retailers face in ensuring authentic products, leading many to leave vintage sales to secondary markets and auction houses.

"It's so hard to make sure that you're buying the right product, it's authentic, you're getting it from the right sources." (06:22)

He highlights Analog Shift's pioneering efforts in curating and authenticating vintage watches for retailers, underscoring the business challenges involved.

Watch Culture on Wall Street

Vincent's Wall Street Experience (09:25 - 15:07)
Vincent describes the watch culture on Wall Street, noting the prevalence of Rolexes and Audemars Piguet Royal Oaks. He shares anecdotes about colleagues passionate about vintage pieces and how his first bonus check was spent on a JLC Master Ultra Thin Moonphase.

"Brad was at my wedding. All because I walked in one day and decided to buy a watch." (11:03)

Vincent reflects on the trend of large watches during his Wall Street days and the shift towards smaller sizes in recent years.

Balancing Passion and Profession

Navigating Multiple Roles in the Watch Industry (15:07 - 25:26)
Transitioning from Wall Street, Vincent outlines his career progression from Analog Shift to Watches of Switzerland, then Watchinista, and finally Sotheby's. He discusses how each role broadened his understanding of the watch market, enabling him to bridge the gap between collectors and brands.

"I have a broader picture of what the watch market is." (17:41)

Vincent emphasizes the importance of storytelling, historical significance, and beauty in his collection, drawing from his background in history.

The Psychology of Auction Bidding

Strategies and Behaviors at Auctions (25:26 - 37:35)
Vincent provides a nuanced look into the mindset of auction bidders, explaining factors that drive collectors to place additional bids, such as emotional connections, rarity, and investment potential. He discusses the discipline exhibited by seasoned bidders who set financial limits beforehand.

"There’s so many reasons as to why somebody will go one more bid." (29:29)

He also touches on the intricacies of phone bidding, highlighting the necessity for clear and concise communication due to the fast-paced nature of auctions.

Sotheby's Auction Dynamics

Interactions Between Brands and Auctions (31:52 - 35:55)
Vincent shares his perspective on brands participating in auctions, viewing it as a positive move that showcases heritage and generates excitement within the community. He discusses how brand acquisitions can have a halo effect, enhancing industry visibility and attracting new enthusiasts.

"It’s great because it shows everybody that they care, they care about their heritage." (33:23)

Personal Collecting Philosophy

Vincent's Approach to Collecting (43:54 - 66:36)
Vincent reveals his dual approach to collecting: intentional acquisitions of new watches for lifelong ownership and stewardship of historical pieces. He emphasizes buying what he loves, irrespective of market value, drawing inspiration from renowned collector Jay Leno.

"I always say to people I'm a terrible collector because I really just buy what I love." (59:10)

Vincent discusses the emotional attachment to his collection and the balance between hunting for new pieces and preserving existing ones.

Roliefest and the Collector Community

Exclusive Gatherings for Vintage Rolex Enthusiasts (46:21 - 51:38)
Exploring the social aspect of collecting, Vincent describes Roliefest, an invitation-only event for vintage Rolex collectors. He portrays it as a "big family reunion," fostering deep connections and shared passion among attendees.

"It feels like a big family reunion." (46:21)

Vincent compares Roliefest to other exclusive collector events, highlighting the unique camaraderie and security measures necessary for high-value collections like watches.

Future Collecting Goals

Aspirations and Dream Pieces (53:11 - 66:36)
Vincent outlines his future aspirations, including acquiring the coveted 2915 Speedmaster and expanding his car collection with classic 1950s models. He also dreams of owning Omega's historic Wally Shearer's 2998, a legendary watch with significant historical importance.

"It is an incredibly beautiful watch." (27:56)

Vincent discusses his vision of being a temporary steward, preserving exceptional pieces until they find new appreciative owners.

Conclusion

Embracing the Collector's Gene (65:56 - 67:05)
In a heartfelt conclusion, Vincent affirms his inherent passion for collecting, asserting that the "Collector's Gene" is something one is born with. He humorously anticipates a posthumous garage sale, celebrating the lifelong journey of collecting.

"I think a lot of us, you're, it's sort of stuck on you from day one." (66:00)

Cameron thanks Vincent for his insightful contributions, hinting at future discussions beyond watches, and the episode wraps up with mutual appreciation for the rich conversation.

Key Takeaways

• Authenticity and Trust: Ensuring the authenticity of vintage watches is crucial for retailers, often leading them to rely on specialized secondary markets and auction houses.

• Emotional Connections: Watches often transcend their functional purpose, becoming symbols of personal milestones and connections within the collector community.

• Auction Psychology: Bidding behaviors are influenced by emotional bonds, rarity, investment potential, and individual financial thresholds.

• Collecting Philosophy: Passion-driven collecting, as exemplified by Vincent and inspired by figures like Jay Leno, emphasizes personal satisfaction over market value.

• Community and Exclusivity: Events like Roliefest play a vital role in fostering a sense of community among collectors, offering exclusive opportunities to engage and share their passion.

Notable Quotes with Timestamps:

• "The Omega Speedmaster was just this incredible story of this watch saving people's lives who are going to the moon." (02:31)

• "It's an accident that I started with vintage and stuck with vintage. They resonate more with me than most modern watches." (04:53)

• "I have a broader picture of what the watch market is." (17:41)

• "There’s so many reasons as to why somebody will go one more bid." (29:29)

• "It feels like a big family reunion." (46:21)

• "I always say to people I'm a terrible collector because I really just buy what I love." (59:10)

• "I think a lot of us, you're, it's sort of stuck on you from day one." (66:00)

This episode offers a profound exploration of watch collecting, blending personal anecdotes with industry insights. Whether you're a seasoned collector or a curious enthusiast, Vincent Brasesco's experiences illuminate the passion, dedication, and community that define the world of collecting.