S4E1: Brian Walker - Adapting to Dynamic Market Changes

Commerce Famous Season 4, Episode 1, kicks off with Jason Nyhus talking with Brian Walker, an e-commerce veteran with an extensive career, including Eddie Bauer, Amazon, and Forrester. They discuss the evolution of e-commerce and Brian highlights the importance of adapting to the changing landscape of commerce, the role of industry analysts, and the future of commerce with a focus on agentic systems and AI. He shares why B2B e-commerce has not materialized as expected, with many companies lagging behind, and the future of commerce will involve automation and orchestration of processes. The conversation also touches on the democratization of expertise and the consulting work Brian is doing with StrategyēM, focused on helping organizations define their go-to-market strategies and operations.