S4E2: Shae Inglis - Solving Complex Problems

In this episode of Commerce Famous, host Jason Nyhus welcomes Shae Inglis, co-founder of Acro Commerce, a Canadian agency specializing in B2B e-commerce. Shae shares the journey of Acro, from its initial failure to becoming a successful agency focused on complex commerce solutions. The conversation delves into the importance of understanding the B2B landscape, the role of ERP systems, and the significance of discovery in project success. Shae emphasizes the need for agencies to build strong relationships with VARs and ERPs to effectively serve their clients. The episode concludes with insights into the unique lifestyle in Canada and the future of Acro's collaborations.