S4E9: Brent Peterson

Unlock the secrets to thriving in today’s rapidly evolving B2B landscape with insights from Brent Peterson, a recognized industry thought leader. In this episode, Brent reveals the groundbreaking report on the Current State of B2B Commerce Trends and Opportunities, crafted from real ground-level interviews with industry experts. Discover how the future of B2B commerce isn’t just about technology—it’s about strategic data management, modernization, and understanding the seismic shifts caused by AI, private equity, and platform control. Brent shares behind-the-scenes stories from interviews with 7 agency and tech innovators, uncovering how businesses are redefining their buying experiences, optimizing data readiness, and navigating the complex world of SaaS versus on-premise solutions. You'll discover actionable frameworks for assessing your platform needs, questions to ask your partners about technology modernization, and why data sovereignty is becoming a pivotal advantage for lar...