SPECIAL EDITION - Launch of Order Network eXchange

In this special episode of Commerce Famous, host Jason Nyhus welcomes back Kelly Goetsch, as they dive into the world of order management and the launch of an exciting new initiative he co-founded -- The Order Network eXchange -- and its potential to revolutionize the industry. The Order Network eXchange (onX) was built as the first open standard unifying how commerce systems communicate - from AI-powered selling channels through payments, logistics, and fulfillment - addressing a critical missing layer in the agentic commerce stack. This new industry standard is designed to unify how commerce systems communicate, facilitating seamless order operations across various platforms. It aims to standardize order data, inventory, and fulfillment processes, allowing brands and 3PLs to operate more efficiently and reduce operational costs by up to 85%. The protocol is built as an open, vendor-neutral body, addressing the complexities of modern commerce by providing a common language for ord...