Special Edition: Shopware Community Day w/Basecom

Host Jason Nyhus sat down with Torben Höhn and Jonas Dambacher from Basecom at Shopware Community Day to unpack their take on Sebastian Hamann’s keynote on Shopware’s vision, product strategy, and AI-powered future. They discuss Shopware's vision of commerce managed through AI - enabling merchants to manage their entire commerce operation with AI, including powerful demonstrations of Experience Studio where product pages can be created, updated, and personalized at scale in minutes. Relevant experiences for every shopper with mass dynamic personalization is becoming a reality, helping merchants deliver tailored experiences faster than ever while reducing manual effort. Ownership and control of data - as AI agents become more prevalent, merchants face important questions about where their customer data and proprietary business processes reside. The discussion explores why businesses increasingly want the freedom to integrate with the systems they choose while maintaining visibilit...