It’s becoming increasingly clear that how we talk about climate change matters as much as the science or policy itself. The words we use carry weight, and climate communicator Susan Joy Hassol says specific word choices, like “heat-trapping pollution” rather than “greenhouse gases,” can cut through polarization and help messages resonate with a wider range of people. Equally important is listening to what people and communities need to better handle the impacts from climate disruption.

And different audiences need different approaches. For example: adults can help children process climate fear and grief without overwhelming them by offering age-appropriate honesty paired with validation of their emotions. Good communication can be one of the most effective forms of climate action.

Guests:

Robin Cooper, Co-Founder and President, Climate Psychiatry Alliance

Elizabeth Yeampierre, Attorney; Executive Director, UPROSE

Susan Joy Hassol, Director, Climate Communication

Highlights:

00:00 Introduction

2:14 Robin Cooper on climate related mental health issues young people have

5:16 Robin Cooper on how adults can help young people in their lives

12:22 Robin Cooper on having multiple conversations with young people about climate

15:57 Robin Cooper on next steps after identifying climate anxieties in young people

19:46 Elizabeth Yeampierre on what it took to get Sunset Park Solar going

29:33 Elizabeth Yeampierre on building community trust and listening

31:40 Elizabeth Yeampierre on working with other communities

36:11 Susan Joy Hassol on not using the phrase “climate change”

39:52 Susan Joy Hassol on the phrase “natural disasters”

46:11 Susan Joy Hassol on dealing with hostility when discussing climate

For show notes, related links, and episode transcript, visit our ⁠⁠⁠⁠episode page⁠⁠⁠⁠ at climateone.org

***

Join Climate One for an electric conversation on September 1 at 6 p.m. between PG&E CEO Patti Poppe and California State Senator Scott Wiener about energy affordability, outages, and whether cities like San Francisco are ready to break up with the investor owned utility model. Tickets available at ⁠climateone.org/events⁠

***

Support Climate One by going ad-free! By subscribing to Climate One on ⁠⁠⁠⁠Patreon⁠⁠⁠⁠, you’ll receive exclusive access to all future episodes free of ads, opportunities to connect with fellow Climate One listeners, and access to the Climate One Discord. ⁠⁠⁠⁠Sign up today⁠⁠⁠⁠.

***

Ad sales by ⁠⁠⁠⁠Multitude⁠⁠⁠⁠. Contact them for ad inquiries at ⁠⁠⁠⁠multitude.productions/ads⁠⁠

Learn more about your ad choices. Visit megaphone.fm/adchoices