Podcasting is easier than ever to start, which is exactly why so many shows stall out. When the gear is cheap and the platforms are crowded, the real differentiator becomes strategy: knowing why you’re publishing, who you’re serving, and what you want the podcast to do for your business.

I sit down with Jerry Potter, a radio veteran and early podcaster who first jumped into the medium back in 2005, to trace what’s changed and what hasn’t. We talk about the trade-off between production quality and message quality, why “just start” advice can backfire for planners, and how to avoid the classic trap of chasing downloads without a clear outcome. Jerry shares how he helps entrepreneurs define objectives like authority, lead generation, and networking, then build a show designed to deliver those results.

We also dig into his module-based podcasting approach (modcasting), where each segment has a job to do, from the opening hook to a conversion moment that feels natural instead of salesy. Along the way, we cover practical podcast workflow tips, modern editing tools like Descript, and why repurposing often means replaying your best ideas because most listeners never hear your full back catalogue. Finally, we look ahead at the future of podcasting, including YouTube podcast discovery, video podcasting, and why audio still wins for busy, high-intent listeners.

Subscribe for more modern communication strategies, share this episode with a creator who needs a clearer plan, and leave a review so more entrepreneurs can find the show.

Connect with Jerry:
LinkedIn: https://www.linkedin.com/in/mrjerrypotter/
Website: https://donebylunch.co/

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
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