Your podcast can be great and still disappear, and the reason usually isn’t your mic or your guest list. It’s trust, and trust is built through specialization, clarity, and consistent marketing that proves you’re worth a listener’s time.

We’re joined by Nathan Yeung, founder of Find Your Audience, a Canadian B2B marketing leader with deep experience in SEO, performance digital media, and B2B SaaS growth. Nathan walks us through why people often confuse B2B vs B2C marketing, where they truly differ, and why the core marketing approach stays the same even when the tactics change. From brand signals to positioning, he explains how being spread too thin quietly kills credibility, and why audiences rely on mental shortcuts to decide whether you’re “for real”.

Then we bring it straight back to podcast marketing and podcast promotion. Nathan shares what he sees podcasters skip most often: the post-recording workflow. Repurposing short form video, pulling strong hooks, and building a repeatable distribution system isn’t “extra”, it’s the bare minimum in a crowded space. We also get into where the industry may be headed next, including more in-person events, more community-led conversations, and a potential backlash as AI-generated podcasts become harder to spot.

If you want a clearer podcast growth strategy, stronger audience targeting, and marketing that actually builds momentum, hit play. Subscribe, share the episode with a friend, and leave a review so more creators can find it.

Connect with Nathan
LinkedIn: https: https://www.linkedin.com/in/yeungnathan/
Website: https://findyouraudience.online/
Instagram: https://www.instagram.com/fya.marketingbytes

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Why Specialization Is the Key to Podcast Growth with Nathan Yeung