Growth stalls when great audio stays invisible. We sit down with website and SEO pro Jessica Gruber to map a straightforward path from podcast recording to search discovery, showing exactly how creators can turn episodes into organic traffic, leads, and loyal listeners without drowning in tech.

Jessica traces her path from leading creative at boutique agencies to building a focused web studio, then dives into practical SEO for podcasters. We unpack how to find real keywords in your everyday client questions, validate them with SEMrush or Google Ads Keyword Planner, and group them into topic buckets that guide episode planning. You’ll hear why long-tail phrases beat broad terms for niche shows, how to craft titles and descriptions that hook humans while signalling relevance to search engines, and what to include on your episode pages so Google sees depth and listeners find value.

We also dig into the details most hosts overlook: naming image files and writing alt text so guest searches surface your show, linking related posts to increase time on site, and creating a clean, reusable template for guest bios and credits. On distribution, we make a case for YouTube as a discovery engine, explain how to embed video on your site to compound engagement, and share a simple repurposing flow that turns each interview into a blog, clips, and social teasers with clear calls to action.

By the end, you’ll have a repeatable system: define your audience and buckets, choose intent-rich keywords, publish structured episode pages, and repurpose with purpose. No jargon. No guesswork. Just a practical playbook to make your podcast easier to find and harder to forget.

If this conversation helps, follow the show, leave a quick review, and share it with a friend who needs smarter podcast SEO. Got a guest idea or want help launching? Check the show notes for links and let’s talk.

Connect with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-gruber/
Websites:
successchampionnetworking.com (Company)
jessicagruber.co (Personal)
buzzwks.com

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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