In this episode of the Competitive Edge Podcast, Brian Covey sits down with Simply Home founder and CEO Sean Miku, who has built a real estate organization of over 1,200 agents across 22 states in just a few years.

Sean unpacks how he’s simplifying real estate for consumers and agents, why big portals are making the home search more confusing, and his vision for hybrid brick‑and‑mortar “Home Stores” where buyers can immersively shop and close on homes from anywhere.

They dive into leading a large, distributed team through wars, rate shocks, and the NAR settlement era, why human connection beats automated drip campaigns, and how to use AI as an empowering tool instead of replacing yourself with it. Sean also breaks down his recruiting machine that uses Claude, data, and personalized outreach to attract high‑quality agents daily.

If you’re in real estate, mortgage, or any commission-based business and you want to grow a team, recruit better people, and stay relevant in an AI-driven world, this conversation is packed with practical, real-world plays you can implement now.

TIMED HIGHLIGHTS

1:02 – The original vision: Making real estate simple for agents and consumers

1:42 – How big portals are hurting buyers and adding complexity

3:27 – Hybrid brokerage model and the “Home Store” immersive shopping vision

5:11 – Leading 1,200 agents in 22 states during wars, rates, and noise

6:13 – What consumers really care about vs industry “bubble” conversations

8:21 – AI’s influence, MIT study, and why blind trust in AI is dangerous

10:29 – How Sean actually uses AI (Claude, Fixer, automation, reporting)

12:03 – Scaling from 4 agents to 1,200 and changing the market‑expansion avatar

15:12 – Lessons from starting at zero: presence, pace, and missing the moments

16:22 – Boundaries, burnout, and leading a workaholic‑friendly culture responsibly

18:17 – Why 700,000 agents left the business and what top agents are doing differently

19:28 – Human connection vs commission breath: staying top of mind the right way

21:13 – The trap of “AI replacing you” and why tech clones won’t beat real humans

22:31 – Being a visible, present CEO and the impact of showing up in markets

25:22 – Sean’s weekly call cadence to keep a pulse on agents and the market

27:38 – Reading the housing market: rates, wars, and pent‑up demand

28:07 – The “new” skills agents need are actually the old, forgotten ones

29:39 – Phone calls, tonality, and delivering hard news the right way

31:04 – AI, delusion, and why some people lose touch with reality

31:28 – Recruiting for culture, blacklisting bad fits, and raising the bar

34:32 – Building an AI‑powered recruiting engine (Claude + data + GoHighLevel)

37:05 – From cold outreach to warm conversations and 90% close rates

38:09 – “Is now a good time to buy?” Sean’s investor‑minded framework

40:16 – Learning to be a CEO vs a manager and hiring entrepreneurial operators

42:29 – From best‑kept secret to going public: Simply Home’s next chapter

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