
Conan talks to Sandra from Lakewood, CA about running a perfume shop and tips for getting a TikTok to go viral. Wanna get a chance to talk to Conan? Submit here: teamcoco.com/apply
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Ryan Reynolds
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Audience Member / Listener
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Ryan Reynolds
Give it a try@mintmobile.com Switch upfront payment.
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Hank
Hank. What's going on? We haven't worked a case in years.
Sal
I just bought my car at Carvana and it was so easy.
Conan O'Brien
Too easy.
Hank
Think something's up?
Sal
You tell me. They got thousands of options, found a great car at a great price, and it got delivered the next day.
Hank
It sounds like Carvana just makes it easy to buy your car, Hank.
Sal
Yeah, you're right. Case closed.
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Sona
Conan o' Brien needs a fan. Want to talk to Conan? Visit teamcoco.com call Conan. Okay, let's get started.
Matt Gourley
Hi, Sandra. Welcome to Conan o' BRIEN. Needs a fan.
Audience Member / Listener
Hi.
Sandra
Oh, my gosh, I'm so excited to be here.
Conan O'Brien
Hi, Sandra. How are you?
Sandra
I'm doing so well, Conan. How are you?
Conan O'Brien
I'm good. First question, where are you? I never know where in the world anybody is.
Sandra
Where are you right now? I'm in Lakewood. I have a perfume shop in Huntington beach and I spend almost all my time in Huntington Beach.
Matt Gourley
My sister lives.
Conan O'Brien
Okay, so you're in California. You're in California.
Sona
Yeah.
Conan O'Brien
Yeah. Gotcha. I'm sorry, you said something, Matt?
Matt Gourley
Just that my sister lives in Huntington Beach. Do you know her?
Sandra
I don't know her name, but I probably know her.
Conan O'Brien
Her name is Greta Gourley.
Sandra
No, Greta Gourley. Yeah, I just talked to her yesterday at Trader Joe's.
Conan O'Brien
Yeah, she wanders around, she wears really thick sandals and she says, I am Greta. Sandra, I apologize. I think we got off to a little bit of a foolish start. And that never happens here. These are my compatriots. Of course, you're probably familiar with if you're a fan. That's Sona and that's Matt, brother of Greta Gourli. And tell us a little bit about yourself. What do you do?
Sandra
So I quit my engineering job two years ago to start a perfume shop, a beauty shop. So that was like my dream. I was one of those people during COVID who Like, life slowed down, and I pursued what I really wanted to do.
Conan O'Brien
So you make sense. Is that right?
Sandra
I sell perfume and skincare makeup.
Conan O'Brien
Good for you. And so you were an engineer, you trained as an engineer, you were working as an engineer, and one day you said, I'm done. I want to start making sense. Which is a play on the old Talking Heads album.
Sona
Oh, that's bad. That's bad.
Conan O'Brien
No, I think that's actually very good. And, Sandra, I can see, I mean, you're not laughing, but I know on the inside this is killing with you.
Sona
It was just so quiet. You said it was so quiet.
Conan O'Brien
It was a kind of quiet. You only hear in very deep space respond. So this is something that you've been thinking about your whole life is making perfumes and skincare products.
Sandra
I always loved it. I didn't realize it could be a career. I just thought engineering was a career. And beauty products, you just. You just like it on the side. I didn't realize I could actually partake in it.
Conan O'Brien
Yeah. So let's talk about it. What are you. You're making? I mean, some of the. Some of the products that you're making are these products that I would use? Could I use your products?
Sona
Yeah.
Sandra
I'm a shop, so I sell. I have brand partners, so I sell a lot of great perfume brands and other skincare brands.
Sona
Do you think that she makes everything, like, all the makeup and stuff?
Conan O'Brien
Is that what I was thinking? I thought that maybe she's got a lab and she's mixing.
Audience Member / Listener
I did, too.
Sona
Oh, you did?
Matt Gourley
I thought she said she was an engineer.
Sona
Oh, I just thought she, like, found a perfume that she likes and sold.
Conan O'Brien
It in her shop. Well, I didn't think that. I actually thought, oh, she's an engineer. She's got this science background. She's probably putting bits of skunk into a blender and making a perfume, or whale vomit, ambergris, you know, and she's taking various herbs and seeds and doing all these experiments long into the night. That's what I thought, Sandra. And now I'm finding out that you just. You go to a drugstore, you buy some jupe, and then you sell it.
Sandra
No, a lot of really smart people have perfumeries that do that. And I think what I really liked was I was one of the early adopters onto TikTok shop. So within six months of TikTok shop founding, I got on that. I made, like, three videos a day just. Just sharing perfumes and their sense and trying to find the right fit for people. Making videos in my car, you know.
Conan O'Brien
So why were you making videos in your car?
Sandra
The algorithm, Conan.
Sona
Oh, what?
Conan O'Brien
You know what I've decided in the modern era, all you have to answer to any question is the algorithm.
Sona
Yeah.
Conan O'Brien
You know, why did you get coffee ice cream? The algorithm, Sandra.
Sandra
This is correct.
Conan O'Brien
Yeah. So the TikTok algorithm likes it if you're in your car. Is that true?
Sandra
That's correct. Oh, this is trial and error. But then weird, just with the car background, it just gets more views. You want to respond to a comment that also helps get views.
Conan O'Brien
I wonder if that's because it looks intimate but also urgent, like you're going someplace. There must be something that plays into our sense that this is important if this person is giving me this message in a car. Is the car moving?
Sandra
I hope not.
Conan O'Brien
I think it'd be, you know, it would be really urgent and get a lot of clicks if you were in a very fast moving car.
Matt Gourley
Like an F1 car.
Conan O'Brien
Yeah, F1 car. And you were going at maybe, I'm just going to say 160 miles an hour.
Matt Gourley
Should we do the podcast that way? All three of us in an F1.
Sona
No.
Conan O'Brien
Yes. One really wide bodied F1, where we're all together. You just see our heads rocketing around with helmets on. So, okay, I want to get into. That's interesting. Be in a moving car. What are the other rules for making a successful TikTok video that gets people to buy your product besides a moving car?
Sandra
Yeah, yeah, great question. I think it's a big part is the hook 80% of the work. The first, like two, three seconds, you want to grab them. So, like, you know, never buy this perfume. If you buy this perfume, you're going to regret it because it's going to make all the guys cheat on their wives. They won't stop smelling. You just like hook them in, you know, do a little twist. And then.
Conan O'Brien
So, I mean, good hooks would be, there's a meteor coming, there's one place to hide. And then you're like, wait, what? What? Where do I hide? No need to hide if you're wearing this perfume. So you get them with an urgent message first. Is that right?
Sandra
Yeah, yeah. You're really fast. Yeah.
Conan O'Brien
Yeah, I think I could do that. We should start doing that on the. These are things we could. Okay. From now on, on the podcast, it's the three of us in an F1. Every podcast doesn't start with, hi, I'm blank, and I want to be Conan o' Brien's friend. We're not doing that shit anymore. It's. Your house is on fire. But I can stop it. And then you're like, wait, what? How are you gonna. Wait, where's my house on fire? How can I stop it? Well, today we have Ike Barinholtz and we're gonna talk about comedy improv. And Sona's gonna tell a story about the time that she stayed out really late and had too much to drink a bunch of years ago when she was irresponsible.
Sandra
Yeah.
Conan O'Brien
Okay, well this is good. I'm learning things. And then how do you end a TikTok video? What do you do? What's the way to end it appropriately?
Matt Gourley
Well, they all end in a car crash.
Conan O'Brien
Yes, they are going to. When the car is moving in an F1.
Sandra
I click the click. Oh no, no, no. Sorry, that was dark. I'm so sorry. That's inappropriate. Yeah, but they gotta, they gotta make the purchase. No, they, they, they really can't. They. You can buy the, you can buy right on, on TikTok shop. And usually there's like, there's a timer, there's an exclusive deal. It depends on how, how you do it. If you have like a perfume channel and you're more for the long term views, you might play things differently.
Conan O'Brien
So let me try this. Right now I'm in an F1 with these two idiots. We're going in at 160 miles an hour, you know. And this. Wow, that's a. What is that? A Wankel engine from the 1970s? Yeah, a rotary Wankel. That's a rotary Wankel. Nice.
Sona
I can't mind being in an F1.
Conan O'Brien
Yeah, you're doing it right now. Is that how it is? And then it's this next starts and I just say I have gold. Do you want some? That's what I'm saying. When we're going 160 miles an hour. I have gold. Do you want some? And then, hey, today it's Ike Barinholtz. We're going to talk about comedy. Well, that's all I have for today. The keep us sees the podcast or you'll be buried in cement. Is that what you're talking about?
Sandra
But you needed the call to action. Like the press this button like comment, comment, hey or something.
Conan O'Brien
I'm sorry, can I just say something? Senator, I really like you, but you have. You're terrible at being urgent. You just don't have an urgent vibe. I always have an urgent vibe. And you saying, come on, just click or you don't have to maybe click.
Sandra
Okay, I'll work on it.
Conan O'Brien
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Sona
I love quince. Quince is like, quince is really good because they, you can get the, the wardrobe staples you need that you wear over and over again and I don't have to spend that much money on them.
Conan O'Brien
Yeah, you know what the thing is, I'll say about you and I mean it's a comment. You're frugal, you don't overspend.
Sona
No, I don't. I don't like to spend too much on stuff. This is perfect for me. It's because it's really good high quality stuff and I could dress it up, I could dress it down, I could wear it in a thousand different ways. I got a pair of really great pants from there and a sweater and I wear it almost every week.
Conan O'Brien
Yeah, don't wear it every day.
Sona
No, not every day.
Conan O'Brien
That just looks weird. No matter what the quality. It just looks like, oh, what's going on?
Sona
Ok.
Conan O'Brien
It's fantastic and I've noticed you looking great lately, so thank you very much. Well, I'm your employer so I'm really not supposed to say that but I bow to you and I think you're looking quite well.
Sona
Oh, thank you very much. Thank you. Thank you, boss.
Conan O'Brien
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Ryan Reynolds
You a very happy half off holiday because right now Mint Mobile is offering you the gift of 50% off unlimited. To be clear, that's half price, not half the service. And Mint is still premium unlimited wireless for a great price. So that means half day.
Audience Member / Listener
Yeah.
Ryan Reynolds
Give it a try@mintmobile.com Switch upfront payment.
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Hank
Hank. What's going on? We haven't worked a case in years.
Sal
I just bought my car at Carvana, and it was so easy.
Hank
Too easy. Think something's up?
Sal
You tell me. They got thousands of options, found a great car at a great price, and it got delivered the next day.
Hank
It sounds like Carvana just makes it easy to buy your car, Hank.
Sal
Yeah, you're right. Case closed.
Commercial Voice
Buy your car today on Carvana. Delivery fees may apply.
Julian
Thanks to TikTok ads, I was able to open up a business with my childhood friend and even hire employees. My name is Julian, and I am one of the founders of the snacks Lab. We are an exotic snack company. We import snacks from all over the world. We had over $100,000 in sales from our TikTok ads in the first month. So our orders went from five a day to over 250 orders a day. You definitely have to use TikTok ads.
Matt Gourley
TikTok for business is helping owners like you reach new customers every day. Head over to get started.TikTok.com TikTok ads. I understand you might have an idea for some sense for the three of us.
Sandra
I do, yeah. Yeah.
Sona
And.
Sandra
And they're. They're. They're unique. They're different angles. Matt, I'll start with you. I really like your last name.
Matt Gourley
Oh, thank you.
Sandra
And I see, like, whoa, that's crazy.
Conan O'Brien
Good old Greta Gorley.
Sandra
You're, like, super nice and clean cut, and I feel like we should have something that sort of clashes with that and brings some interest. So there's. There's a perfume.
Sona
Yeah, Tricar.
Sandra
There's a perfume.
Matt Gourley
That's what I wore in high school.
Sona
Yeah, it was. Were you Armenian?
Matt Gourley
I was just in high school.
Conan O'Brien
So you wore a.
Audience Member / Listener
You.
Conan O'Brien
You wore a scent in high school?
Matt Gourley
In high school? Yeah, for, like, a year. I went from Drakkar to Fahrenheit.
Conan O'Brien
Yeah, and then they let you out of the locker?
Matt Gourley
No, they never did. I had to chew my way.
Conan O'Brien
They said you can come out now, but you put that scent on again, and we'll pound you, nerd. Okay, Sorry. Go ahead. So what's the scent you're thinking of for Matt?
Sandra
Okay. It's a scent called A City on Fire by imaginary Authors. It's very, like, burnt matches, like a fire gone wrong. It's Cormac McCarthy. Like, it's very dark and moody and.
Conan O'Brien
Sandra, can I just put matches out on him. Okay. Fun, guys.
Matt Gourley
All right. We're having a good time. Okay.
Ryan Reynolds
Okay.
Sona
Stick them in a locker.
Conan O'Brien
Okay.
Matt Gourley
We're having some fun.
Ryan Reynolds
All right?
Matt Gourley
But nothing will get done in student government if I'm in there.
Conan O'Brien
Okay, you're right, you're right, you're right. If he has to stop and put on ointments, this might be a dumb.
Matt Gourley
Question, but does this line of fragrance truly exist, or are you making this up?
Sandra
Yeah, yeah. This is at my perfume shop.
Matt Gourley
There's a Cormac McCarthy inspired fragrance.
Sandra
Correct. I. I tie it to Cormac McCarthy.
Conan O'Brien
I thought the slogan was Swell. Smell the way he wrote. I thought that was.
Sandra
That's a good one, Cormac. I'll tell that to my customers.
Matt Gourley
Charred baby.
Sandra
Oh, man.
Matt Gourley
Look, I didn't write it.
Conan O'Brien
It was rough.
Sona
Poor Mac Daddy.
Matt Gourley
That's me.
Conan O'Brien
There you go.
Sandra
Sona.
Conan O'Brien
That was a. I know.
Sona
It was a good one. Thank you.
Conan O'Brien
Let's not overdo it. I was being polite. Okay. What would Sona's scent be?
Sandra
So, Sona, I thought you would go with something like clean, a little edgy, not too floral and girly, but just like luxurious and not too much. So I thought Namat Amber oil. It's like a perfume oil you put on your hot spots.
Sona
That's what I. I do.
Audience Member / Listener
Oils.
Sal
Hotspots.
Sona
Yeah. Wait, what is called. I'm writing it down.
Conan O'Brien
Wait, you. You. You apply oils, Sona?
Sona
I do. I'm an oil person. I don't. I don't go fist. Fists. I do a roll and then I put it on my. My spot.
Conan O'Brien
You're not a fuss. What kind of. What. What's. What oils are you using these days?
Sona
Right now I'm using one that's actually. It's called California, and it's by. It's a white bottle. I don't know.
Conan O'Brien
Oh, yeah, it's by Carson McCullers.
Sona
Yeah. LA Matte or matte, like Matt.
Sandra
No mat.
Audience Member / Listener
Yeah. It's my brand.
Conan O'Brien
This is very interesting. I'm thinking about this, and it's so Sona. Because sometimes I notice that you have, like, oil on you, but I didn't. I thought those were naturally occurring oils. I didn't know that that's something you're applying.
Sona
Well, I don't put a lot on where you, like, look at me. And you're like, look at that oily bitch. It's like. It's. I am oily. Like my.
Conan O'Brien
I said that to you once. I said that to you once, and it was just me showing concern.
Sona
It's an oil. It just absorbs in your skin. And it's not as strong as. Right. Am I saying this right, Sandra? It's not as strong as, like, a fuss fuss kind of spray. It's a roll on spray, and then it just absorbs and it's just there. So it's not.
Conan O'Brien
Yeah, yeah. No fuss, fuss. Just rub, rub. Yeah.
Matt Gourley
Any sport.
Sona
Splort.
Conan O'Brien
What are you saying? Take it easy, man.
Sona
Oh, no.
Conan O'Brien
Okay, well, we've handled those two. I think they're all set. And now, this is important. I'm a figure who's out in the world, a man of various affairs, a man of note. What should I be wearing, Sandra?
Sandra
All right, Conan, you got your leather jackets, you got the Bombers, the plaid. I'm thinking something cowboy, Western. You're representing the US when you travel.
Conan O'Brien
Yep. Is this like a Ralph Lauren cowboy chic thing?
Sandra
Hell, yeah. Exactly.
Conan O'Brien
Wow, that's very cool.
Sandra
The Yellowstone Ridge cologne. It's very Western. Sage, tobacco, whiskey. Like, you'll be a little cooler, Conan. I mean, you're already super cool.
Conan O'Brien
Yeah. It's like, how does a satellite get higher? You know?
Matt Gourley
But, yeah, there's room in this locker, buddy. Come on in.
Sona
Yeah.
Conan O'Brien
So Yellowstone Ridge cologne. And who makes it?
Matt Gourley
Kevin Costner.
Sandra
That's by True Western. I don't have this one yet, but.
Conan O'Brien
How do I get it? I need to get this. Cause I want to wear it. I want to wear it over the holidays. I want to.
Matt Gourley
Yeah, I want my Cormac McCarthy, like, dystopian hellscape one.
Sona
I'll take my oil, too.
Conan O'Brien
No, no, I don't want your oil.
Sandra
The other two you could get on my site, but for you, Conan, you'd go on True Western. Their website.
Conan O'Brien
True Western. I gotta get this now.
Sona
What's your site, Sandra?
Sandra
It's. We hit pan. W, E, H, I, T, P A, N. Like you're hitting a pan.
Conan O'Brien
Hey, Sandra, quick question. Is one of the rules that you learned, besides show urgency and shoot it in your car, also dupe popular podcast into talking about your site? Is that something.
Matt Gourley
She's not even a listener.
Sona
Are you even a fan of Conan?
Conan O'Brien
You don't care about us at all. You just look at Sona. So tell us, what is it? Oh, here it is.
Sona
We're all gonna buy the scents she talks about.
Matt Gourley
She did call you Jimmy Fallon earlier.
Conan O'Brien
Yeah.
Sandra
No, no, no.
Conan O'Brien
Oh, wow. It's really great.
Sona
Wow.
Conan O'Brien
Sandra, come on. You just completely. You don't care about me at all. You don't even know who I AM you said, hey, that lady's got a podcast.
Sandra
I was prompted. You kept asking, like, where to get it? And so I was like, oh, I guess I have to. Men.
Conan O'Brien
Listen, I know what you did. You played me like a cello. And you know what? Game recognizes game. And I applaud you, because what you did was beautiful. And our next podcast guest is from Muzzy Ford in Needham, Massachusetts. He wants to talk to us about the finest car on the road and where you can get it. Muzzy Ford.
Sandra
I thought that was real for a second.
Conan O'Brien
Yeah. Sandra, do you.
Matt Gourley
Well, that's the mind frame you're in.
Conan O'Brien
Sandra, is there any way I can help you? Because we're just about out of time. Is there anything I can do for you? Because you seem genuinely nice. You're clearly very good at manipulating people in the media. What can I do for you?
Sandra
Yes, it has nothing to do with me, but Jordan Schlansky did a review of a 1977 Darth Vader helmet nine years ago, and I was wondering if you could do a review on the case that he was waiting for.
Conan O'Brien
Okay. I don't think I even remember the case. I don't remember.
Sandra
It hadn't come yet.
Conan O'Brien
Oh, it hadn't come yet. Has it shown up since? This was nine years ago?
Sandra
Correct.
Conan O'Brien
If I know Jordan, he's still pacing around the UPS store angrily asking questions about the case for his Darth Vader helmet. I don't know. I wish I could get a look at this case. I wish I had that case in my hands so I could smash it the way Harrison Ford smashed his Millennium Falcon made of Legos. I would like nothing more than to do that. I could find out from Jordan. So I can't give a review right now, but I think I probably could. Hey, if you're an incredible nerd to the 10th power, you've got to have this special case for your limited edition Darth Vader helmet. What's that?
Sona
Do you have a case for your Darth Vader stuff?
Matt Gourley
I don't have a Darth Vader helmet.
Sona
I don't believe.
Matt Gourley
But I have the case.
Conan O'Brien
Oh, you thought Jordan was there?
Matt Gourley
No, I don't.
Sandra
I did. I thought.
Conan O'Brien
Oh, my God. Did you see what happened? Sandra just thought that Jordan was in the room because she couldn't see on the screen, and she saw Sona point and say, do you have a Darth Vader helmet, Sandra? You should see her reaction. She puts her hands to her mouth and freaks. Oh, because her. You love Jordan Schlansky. Don't you?
Sandra
I thought I was going on because Jordan Schlansky was here.
Conan O'Brien
That's the biggest insult. You tricked me into promoting your site and your videos, and now you say I'm only here because of Jordan Schlansky and his Darth Vader helmet case.
Sandra
No, no. I'm here for you, Conan.
Conan O'Brien
That was the worst.
Sona
He didn't even look at you when she said it. Oh, my God.
Conan O'Brien
I'm gonna walk to the nearest cliff, and like a romantic hero of the 18th century, I'll jump off into the waves.
Sona
Don't do that.
Conan O'Brien
No, I won't. Well, I'm gonna get this. I'm gonna get Yellowstone Ridge cologne from True Western and just tell me how I apply. Cause I honestly don't know. You said hot spots. I'm not even sure I have them. Where are they? On the body?
Sandra
Yeah, it just releases heat more than other parts. So that area.
Conan O'Brien
Well, we're on a podcast, so let's say the crook of the arm, you know?
Sona
Yes.
Conan O'Brien
The bend in the arm.
Sandra
Yes, exactly. Even the bend in your knee behind there.
Matt Gourley
Really?
Conan O'Brien
Does anyone ever do low, low back or anything like that?
Sandra
I. I haven't heard that before.
Conan O'Brien
My bottom gets very warm.
Sandra
Oh, you. Yeah, this is a call I used to make.
Conan O'Brien
This is a call I used to make at random in the 80s. I used to call random people, and when they would pick up, I'd go, my bottom gets very warm. And then I'd hang up. I did four years in jail.
Sona
Your TikTok videos. Like that.
Conan O'Brien
Yes. There you go. Driving in an F1. My bottom gets very warm. Okay, this is. Brian needs a friend. All right, so in the crook of the arm. And what about. Do you put them on your neck? You put a little scent on your neck or.
Sandra
No, on either side. And then do not rub. The perfume community will go after you if you rub.
Sona
Oh, I'm a rubber.
Sandra
The oils. I think you can, because it's just the base note. But like an alcohol perfume, there's a top note, a middle note, a base note, and you want it to go through the stages without messing with it. And when you press the molecules together, it'll mess up the notes.
Conan O'Brien
I hate pressing molecules together. Okay, Sandra, very nice talking to you. You seem like a lovely person, and I do wish you well with your business. We hit pan, and I think you're. You're providing a good service. And you know what? I'm glad if you weren't happy with your job before. I'm glad that you found something that makes you happy. That's the whole trick in life, is find something you love doing and then somehow turn that into a job. I really believe that.
Sandra
Thank you so much. Yeah, I appreciate it, guys.
Conan O'Brien
Okay, I'm sending Jordan to your house with a Darth Vader helmet. He's headed over right now on a vestige.
Sandra
Don't tease me.
Conan O'Brien
I'm sorry.
Sona
He's.
Conan O'Brien
Yeah, exactly. Just calm down. Calm down, lady. Calm down. Your dream's gonna come true. All right, take care. Thank you so much for calling in.
Sona
Bye, Sandra.
Audience Member / Listener
Thank you.
Conan O'Brien
Bye.
Matt Gourley
Conan o' Brien needs a Fan With Conan o' Brien, Sonam of Session and Matt Gourley Produced by me, Matt Gourley executive produced by Adam Sachs, Jeff Ross and Nick Leow Incidental music by Jimmy Vivino Take it away, Jimmy Supervising producer Aaron Blair Associate talent Producer Jennifer Samples Associate producers Sean Doherty and Lisa Berm Engineering by eduardo Perez get three free months of SiriusXM when you sign up@siriusxm.com Conan Please rate, review and subscribe to Conan O' Brien needs a fan wherever fine podcasts are downloaded.
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Foreign hi, I'm Lewis Howes, New York Times bestselling author and host of the School of Greatness podcast. And if you haven't checked out the School of Greatness yet, you are missing out because each week we bring you an inspiring person and message to help you on your journey towards inner greatness. You're going to hear from the world's top experts around relationships, health, mindset, money, and more. If you're ready to join me, you can find the School of Greatness on Sirius xm, Pandora, or wherever you get your podcasts. Make sure to hit the follow button so you never miss an episode. Thank you so much for your support.
Air Date: January 1, 2026
Host: Conan O'Brien
Co-hosts: Sona Movsesian, Matt Gourley
Guest: Sandra (Perfume shop owner and TikTok entrepreneur)
In this lively and characteristically playful episode, Conan, Sona, and Matt chat with Sandra, who left her engineering career to open a perfume shop and become a TikTok scent entrepreneur. The conversation explores Sandra’s unique journey, the business and psychology of TikTok selling, hypothetical custom scents for each host, and a barrage of classic Conan humor riffing on everything from marketing tactics to Star Wars memorabilia. The episode oscillates between irreverent banter and genuine insights about building a business by following one’s dreams—even if that means learning how to sell perfumes from a car for “the algorithm.”
“I was one of those people during COVID who, like, life slowed down, and I pursued what I really wanted to do.”
— Sandra (02:22)
“The TikTok algorithm likes it if you’re in your car. Is that true?”
— Conan (05:34)
“That’s correct… with the car background, it just gets more views.”
— Sandra (05:42)
“If you buy this perfume, you’re gonna regret it because it’s going to make all the guys cheat on their wives.”
— Sandra (06:56)
“Well, they all end in a car crash.”
— Matt Gourley (08:30)
Sandra suggests personalized fragrances for each host, sparking banter and genuine interest.
“It’s very… Cormac McCarthy. Like, it’s very dark and moody.”
— Sandra (14:58)
“I do. I’m an oil person. I don’t… go fuss-fuss. I do a roll and then I put it on my spot.”
— Sona (16:46)
“You got your leather jackets, the Bombers, the plaid. I’m thinking something cowboy, Western. You’re representing the US when you travel.”
— Sandra (18:16)
“You played me like a cello. And you know what? Game recognizes game. And I applaud you, because what you did was beautiful.”
— Conan (20:31)
“In the modern era, all you have to answer to any question is: ‘the algorithm.’”
— Conan (05:23)
“Is one of the rules that you learned... also dupe popular podcast into talking about your site?”
— Conan (19:38)
“That’s the biggest insult. You tricked me into promoting your site... and now you say I’m only here because of Jordan Schlansky and his Darth Vader helmet case.”
— Conan (23:04)
Conan O’Brien (on TikTok urgency):
Sona Movsesian (on perfume oils):
Sandra (on following dreams):
The episode glides through mockery and sincerity, balancing Conan’s signature wit with Sandra’s earnestness. The hosts’ quick banter and mutual teasing are highlights, yet they seamlessly shift to supportive encouragement when touching on themes of reinvention and self-fulfillment.
“Scents and Sensibility” is equal parts master class in comedic improvisation and accidental business seminar. It’s a celebration of internet-era entrepreneurship—a demonstration of how good humor, a creative spirit, and knowing “the algorithm” can turn a passion project into an enterprise. For fans, it’s also another playful peek behind the curtain at the friends and oddballs who make up Conan’s extended universe.