
Conan chats with wedding vow writer Brian about the value of sincerity, the worst revelations he’s witnessed during a speech, and more. Wanna get a chance to talk to Conan? Submit here: teamcoco.com/apply
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Conan O'Brien
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Sona Movsesian
My family always does a family picnic every year. My aunts, my uncles, my cousins. It's really fun.
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Sona Movsesian
Conan o' Brien needs a fan. Want to talk to Conan? Visit teamcoco.com Con Paul Conan okay, let's get started.
Matt Gourley
Hey Brian, welcome to Conan o' Brien Needs a Fan.
Conan O'Brien
Hello Brian. How are you?
Brian
Nice, nice. Look at you guys. Amazing.
Conan O'Brien
Look at us.
Brian
You look even better on Zoom. Yeah, that's great.
Conan O'Brien
Just look at us. Isn't that an incredible sight? Brian, very nice to meet you. I'm told that you are a wedding vow writer. Is that correct?
Brian
Yes, yes sir.
Conan O'Brien
And you don't just write wedding vows. You write any speech that would be a part of a wedding ceremony. Is that correct?
Brian
Speeches, the wedding ceremony itself, if you have a friend or a family member doing it. All the written parts of the wedding that have been largely neglected from professional guidance.
Conan O'Brien
I mean, first of all, this sounds like a demand. That's a job that's much in demand. But second, how did you create this gig? Where did the idea come from?
Brian
Well, it's actually got a connection to you, slightly adjacent, a guy named Doc Switzer, a friend of mine, a very close friend of mine, recommended or introduced me to John Max. The writer. The TV writer. And Max and I interviewed him During a. During COVID I, like many people, started a Covid podcast where I just started interviewing friends that had done something in their lives. And he started talking about his role as a ghostwriter. And I had officiated a few weddings and helped friends and family write speeches because before this, I was in politics. I wrote. I was a political consultant.
Conan O'Brien
So you had written speeches before, Correct?
Brian
Correct. And so I got the. I was looking to get out of politics because politics sucks badly. That's what I hear. Yeah, yeah, it was soul crushing. And I just, you know, I felt a part of the problem, so I wanted to get out of it. And so I had this idea and I started looking around and there were people that wrote speeches, but there was nobody that was making a real business out of there. A couple people that had. That had been doing it at some level or another. But I went on. There was an app called Clubhouse at the time where all of the wedding people were congregating because they had nothing to do during COVID And I. I went in there and it's. It's like an audio conference room where you raise your hand. I rose. I raised my hand, and I said, hey, what do you guys think about this? And. And they loved it. And I made a site that day, and I put some stock photography up and put an ad out, and I got a client the next day. And I was like, okay, this. There's something here. So. So we explored that. My wife and I were in politics together, and now we're. We were in this together. We went to a conference and started talking to people, and my wife Nicole was like, you know, you've had a lot of cock mini ideas before, but this isn't one of them. And so we figured it. We figured it out.
Conan O'Brien
The sweetest thing she ever said to you, you know, you're a real idiot, but I think you accidentally hit something.
Brian
I'm more about quantity, you know? Yeah.
Announcer
All right.
Conan O'Brien
Well, Brian, I think about speeches a lot. I watch other people's speeches. I. I take them really seriously. Let's discuss our do's and don'ts. My first thing I would say is, and I just want to know if you agree that the biggest mistake people make is they go on too long.
Brian
Oh, absolutely. I mean, what do you think the longest speech? So I talk to wedding planners and I ask them this question, like, what's the worst story you have? What's the longest speech? Or whatever it is? The record is 50 minutes.
Conan O'Brien
5, 050. For which speech? For like, who at the Wedding is
Brian
like a father of. This would be a father of the bride's speech. Like all of the long ones are. Father of the bride.
Matt Gourley
No, no, no.
Conan O'Brien
That is. I mean, it really depends on what it is. But I think that if you're saying some words at a wedding, I'm guessing it. I mean, you should really be thinking about three minutes or tops.
Brian
Three to four minutes. Three to four minutes is plenty to do justice, you know, I mean, you're there. You're there to give a gift, right? You're there to honor the couple, both sides, right? Not just one of them, not just the person. You know, you're there no matter what you feel. You're there to. To make people happy and including them. And if you're going Even fight. Look, you're. You're in. You're in comedy. I'm a huge fan of comedy. Five minutes is hard. Like five, doing a straight five minutes where you're funny unless you're trained, it's hard. And I think people try to do five all day long without being funny or without having any instincts at all, and it just starts to drone. And so 20 minutes is wedding disrupting, and 40 minutes is like a wedding killer. I mean, that's what people are going to talk about.
Conan O'Brien
So when people reach out to you, well, 50 minutes is a war crime, and everyone should be arrested.
Brian
Yeah, for sure. Yeah.
Conan O'Brien
And here's another thing, too, is
Sona Movsesian
I
Conan O'Brien
think when people underestimate the value of sincerity, that if you're talking, it's a very important occasion, and this is the biggest day of these people's lives, and you're. If you want to be funny, great. But also remember that it's a big thing that's happening and people sometimes don't realize. You can just be nice and you can try and talk about the emotional power of the event without just trying to kill. Does that make sense?
Brian
Yeah, it does. I mean, sincerity, as long as it works towards the mission. Right? I mean, I've had clients where they don't like. They don't like the person they're talking about.
Conan O'Brien
I see.
Sona Movsesian
Yeah.
Brian
Like, they have their best friend and they don't like who they're marrying. Or, you know, I had one. One extreme case where I had a client who was marrying his third wife. The kids did not particularly like the third wife, and we had to work around. You know, it's like, hey, what you have, you must have something nice to say about them. And they're like, well, they're good at getting their nails done. And, you know, I mean, it was stuff like that. And so you have to work your way around that and make it fun for the audience at the same time. So, yes, sincerity, but not. But this is not confessional, right? This is a time to. To have to. To talk about the good parts and to make, you know, to make it entertaining but also make them happy. And so, yeah, no, sincerity is fun. Or sorry. Sincerity is important, but it has to be fun. And it can't be something that's.
Conan O'Brien
But also what I see a lot too, is people at weddings that they're giving a toast, best man speech or bridesmaid speech. They think they really have to roast the person. And you just have to know what you're doing if you're gonna roast the person, because that can go horribly wrong. And you've probably seen it go horribly wrong.
Brian
Well, I haven't seen it go horribly wrong.
Matt Gourley
What have you heard?
Conan O'Brien
What's a horror story? You've heard of.
Brian
The worst horror stories I've heard of involve people disclosing things like past relationships, cocaine use, getting up there.
Sona Movsesian
And.
Brian
Well, the worst, hands down, the worst was the. Was conveyed to me by a luxury wedding photographer. And she talked about how at one wedding, a very expensive wedding, the father of the groom thought it was the right time to disclose that he and the groom went to a brothel in South America.
Sona Movsesian
No.
Conan O'Brien
Well, it is a bonding experience. And that's where he met his bride.
Brian
Especially when you share the prostitute, according to the story. Wedding over wedding, everybody yelling and crying. Yeah.
Conan O'Brien
That's your question? Yeah, I'm interested.
Matt Gourley
I'm doing some research.
Conan O'Brien
You know what? I've read about the etiquette of this. It's fascinating. I really didn't. And I've got nowhere to go on this.
Brian
This is extreme. Look, this is an extreme story. But. And most of the stories.
Conan O'Brien
Can you imagine being at a wedding where the groom's father says, and then my son and I shared a prostitute?
Sona Movsesian
Yeah, but I love those moments. I prefer train wreck moments and moments where you cring over a smooth wedding. I like it way more.
Conan O'Brien
I would feel the same way.
Brian
That is more interesting than medium. But not at a wedding, you know, and so it was. Yeah, I mean, most of the stories that are bad. I have one where, like, the groom's best man had everybody get ready and with their keys, and at some point in the speech, he goes, jingle your keys if you've slept with the bride.
Sona Movsesian
Right.
Brian
And so, you know, all the groomsmen like. Like stuff like that. But it's like, crowd went like key jangling crazy. But even with vows, there's a, there's a viral one about, you know, where this bride talks about how much she loves her husband and then the, then the groom gets up and he goes, I just want to smack that booty. That's all he says.
Conan O'Brien
Come on. Wait, is that a bad thing or. I mean, she's pouring her heart out.
Sona Movsesian
Yeah. And then he responds, smack that booty.
Conan O'Brien
Yeah. He wants to smack that booty.
Sona Movsesian
Yeah. But that's not.
Conan O'Brien
But that's sincere.
Sona Movsesian
That's valid.
Conan O'Brien
I mean, how was her booty?
Matt Gourley
And they were a very traditional couple. He was waiting to the wedding night
Conan O'Brien
to smack that booty.
Brian
You just want them balanced. You want both of them to say that. Right. If one's saying love and the other one's saying booty, this is an imbalance we've gotta solve.
Conan O'Brien
Yes.
Sona Movsesian
Yes.
Conan O'Brien
That's a tragic image.
Brian
You need somebody to look over it, you know?
Sona Movsesian
Yes. Yeah.
Brian
That's why we started vows and speeches. We're doing this thing, you know.
Conan O'Brien
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Sona Movsesian
Yeah.
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Sona Movsesian
Yeah.
Conan O'Brien
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Conan O'Brien
It's airy, especially for the hot Los Angeles summers. Also, you seem more relaxed these days. Usually you're real uptight and kind of shouting into the mic. You seem a little more balanced now.
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Conan O'Brien
Also, like, I like the French blue because it, I think it sets off my white hair very nicely. Yeah, it's a nice. Thank you.
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Sona Movsesian
It looks good on his skin. And it's filled with his skin.
Conan O'Brien
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Sona Movsesian
Okay.
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Announcer
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Conan O'Brien
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Conan O'Brien
So what you're doing is you're meeting with them, you're finding out basic information and then you're helping them write it. They participate in the process?
Brian
Absolutely. No, I interview them, I record it. So I try and get their. In politics, I couldn't write like myself. I had to write like the person I was representing. So that's what I'm doing here. I'm ghostwriting. And so I interview them. I'm asking questions like, hey, when you guys moved in together, what did you want to throw out that they wouldn't let you? You know, like, what, do they have an odd collection of his Sex robots. Sex robots. Yeah. Yeah.
Conan O'Brien
Why do you want to throw me out? I have nowhere to go. Please.
Brian
But that would make a fantastic vow. Right now you've got a personalized vow. Because other people, sometimes.
Conan O'Brien
She'll leave town. You'll still need me. She goes to the grocery store, doesn't she?
Brian
You make love robotically.
Matt Gourley
Notice who's been cleaning the bathroom.
Brian
It isn't her. Yeah. So, you know, so you pull all that stuff together. You write about the robot, you throw that in. The crowd loves it. And you know, especially the robot.
Conan O'Brien
If my wife and I ever renew our vows, I'm doing 20 minutes on a sex robot.
Sona Movsesian
She'd be worried if you didn't.
Conan O'Brien
I know. Yeah, yeah, yeah, yeah, yeah.
Matt Gourley
Do you have to?
Brian
She'd be the one to hire me. Yeah. So I'd have to like figure out how to balance this out.
Matt Gourley
Do you have them read the speech or do they memorize it?
Brian
Usually never memorize. I never encourage people to memorize it. You could sit in your room all day long, try and memorize something like this. But this is the first time they've read it in front of their friends and family. They need something to reference. I want them to get fluent with it so they can look up. And when you listen to somebody read something for the first time, there's a cadence that I'm sure you've heard where it's almost word by word. When somebody's read it enough times out loud, they've got some muscle memory. And now they can and speak sentences, and that's really where I want them to get to. But, yeah, we do delivery coaching as part of it. There's no AI whatsoever, except for the transcribing process when I interview them. That's the only time I ever use AI for this. But the writing itself is all me and them, and I'm using as much of their words and stories as possible. And sometimes we'll write something that's specifically new, but it's only to accentuate the stories that they have.
Conan O'Brien
All right, well, Brian, I have a pet peeve. Yeah, I see. Now, if I'm at weddings or occasions and people get up and speak, younger people primarily tend to read off of their phone. And I just don't love it. I don't love people. I would rather they have it on a piece of paper. And that makes me probably sound like an old man. But there's just something. I agree, that feels very inauthentic. You see the glowing screen the minute they take their phone out and go. I just want to say a few words. It almost gives the impression that they used an app or they just wrote it.
Brian
Right?
Conan O'Brien
Or they just wrote it.
Brian
Some of these people have spent tens of thousands of dollars hiring photographers and videographers, Right? And now you've got a shot that's like somebody took a flashlight and it's for Halloween, right? Like that ghoulish up lighting. That's one thing. But then, you know. But all of the photographs will look like, hey, they're looking at their phone.
Conan O'Brien
Yeah, right.
Brian
They're on stage, but they're looking at their phone. It looks terrible. It's also hard to track. I mean, it's also something. If you're reading off of it, you'll lose your place very quickly.
Conan O'Brien
Oh, yeah, People always go, hold on, hold on, hold on a second.
Brian
Yeah, yeah, let me scroll for a little while. That's. That's great video. So it's very unnatural, you know. And, yeah, so there's basic stuff like that that we advise them, but mainly it's just like you have people that are just good at math or they're good at something else, and they're not. They're good at science. They're just not the best writers or they're terrified of doing this publicly. And. And also some of it's just. They're just not funny. And you need a little bit of that humor. I mean. And, you know, I've been watching you from the beginning. I actually was A big fan of. Not necessarily the news back in the day.
Conan O'Brien
Oh, cool.
Brian
When I was, I think two or three. I'm not sure.
Conan O'Brien
Yeah, yeah.
Brian
And. And I, you know, I. I know how to find very mild humor in what they're saying. And just as an offset to the sentimentality, you can't have the same tone for the same three minutes, otherwise it's gonna be a very boring song.
Conan O'Brien
I just think we all have that situation where we see something go horribly wrong. But mostly, I think the biggest crime in public speaking is when someone just keeps going and going and going. It's life, and you think it's ending. And then they go, oh, and another thing. And then you just feel disrespected. Like, time is precious, and when someone's up there going and going and going, you just want to throttle them.
Sona Movsesian
Okay.
Brian
And there's people that have. You've stuck people on a table.
Conan O'Brien
I want to throttle them.
Sona Movsesian
You want to get violent.
Conan O'Brien
Yeah.
Brian
And that was one of the motivating factors for starting this. I'm like you. I can't stand it. You know, and you've put us at a table with people we're supposed to, like. Right. We're supposed to be talking and laughing and whatever. You're asking us to be quiet for four speeches, sometimes maybe five if there's, like, a step parent and now. And if they don't stick to the timeline, we're in for, like, 40 minutes of people talking and not us not talking. And, you know, for people like me, it's hard.
Conan O'Brien
Yeah.
Brian
And so. So, yeah, you have to pay credence to that and give them. Give them. Give the audience the respect of. Of, like, yeah, I'm going to keep this short. I'm going to make it punchy and. And. And make it fun and. And if you just hog the mic, you're not doing that.
Conan O'Brien
I also think people should lie more. I think Norm MacDonald discovered the perfect formula because he would come on my show, and his celebrities are always trying to think of their funny story. And I went and I got the cake, and it fell. And that's when Harry Hamlin said. And you're like, well, okay, great.
Matt Gourley
I want to hear that story.
Conan O'Brien
I know that sounds cool, but it's a really good story.
Sona Movsesian
But.
Conan O'Brien
But Norm MacDonald would come on the show and just tell old salesman jokes from, like, the 1920s that you could probably buy in the Sears catalog. And it was insane, but he would commit to them. And I would think, yeah, people should just say, you know, I just want to Tell a funny story about the bride. And then it's just the plot to some great comedy movie from the 1950s.
Brian
But I retold the moth joke like a thousand. I mean, a thousand times. That. That joke. I mean, that. That. You're telling me he didn't learn that from a cabbie? I mean, that. That, you know.
Conan O'Brien
Well, he didn't know he was going to, you know, he wasn't doing that. He wasn't supposed to do that segment. He was supposed to do one segment. And I on the fly said, let's do a second segment, Norman. He was like, what? And then I. He just had to make it up. And he just. I mean, I think he had maybe told that before, but he just went for it and it's become this Alexander Davidovich or whatever. Yeah, yeah, yeah.
Brian
My son Alexander.
Conan O'Brien
Yeah, exactly. Well, this is. I'm glad you're out there. This is gonna help people immensely. And mostly you're helping their audience. Because I want more and more people who are giving toasts at a wedding to get some advice before they do it. Cause if I'm gonna be sitting there, I don't wanna get violent.
Brian
We ask people to do these like people ask their friends and family do, to be officiants all the time. And it's one of the bigger trends in weddings where you don't hire an officiant. You hire a friend. You ask a friend to do it, but they don't know how. They don't know how to write an 8 to 10 minute narrative of a love story and make it beautiful and funny and keep it going. They don't have no guidance. So our whole job here is just to help people along through this process and make it fun. And make it fun for everybody, including the audience.
Conan O'Brien
Well, I'm glad you're doing it. It's been lovely chatting to you, Brian. But I want to make sure this doesn't go on too long. And I just got out on a big laugh. But, Brian, take care. Thank you so much.
Brian
Hey, it's been a real pleasure. I love you. Gu. Love. We drove across country listening to you.
Conan O'Brien
Oh, my God.
Brian
Thank you, Sona and Matt.
Sona Movsesian
You're welcome. I'm a national speech champion. I feel like I had to mention that at some point in this.
Matt Gourley
And I've been married.
Brian
Yeah.
Sona Movsesian
Have you officiated a wedding?
Matt Gourley
Yes, I have.
Sona Movsesian
So am I.
Conan O'Brien
Incredible.
Sona Movsesian
All three of us are.
Brian
Glad you do.
Conan O'Brien
I have.
Sona Movsesian
Oh, I crushed it.
Matt Gourley
The couple immediately broke up because of my speech.
Conan O'Brien
How did I do? You sounded officiated for one of your friends.
Sona Movsesian
Yeah, it was really great.
Conan O'Brien
I did a great job of. All right, well, Brian, go forth and continue your good works.
Brian
Thank you, Conan and thank you all. Thanks everybody.
Conan O'Brien
Take care.
Matt Gourley
Conan o' Brien Needs a Fan With Conan o' Brien Sonam of Session and Matt Gourley Produced by me, Matt Gourley Executive produced by Adam Sachs, Jeff Ross and Nick Leow Incidental music by Jimmy Vivino Take it away, Jimmy. Supervising Producer Erin Blair Associate Talent Producer Jennifer Samples Associate Producers Sean Doherty and Lisa Berm Engineering by Eduardo Perez get three free months of Sirius XM when you sign up@siriusxm.com Conan please rate, review and subscribe to Conan O' Brien needs a Fan. Wherever fine podcasts are downloaded,
Sona Movsesian
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Release Date: July 9, 2026
Host: Conan O’Brien
Co-Hosts: Sona Movsesian, Matt Gourley
Guest: Brian (Wedding Vow & Speech Writer)
In this episode, Conan, Sona, and Matt welcome Brian, a professional wedding vow and speech writer. The conversation dives into the art and hazards of wedding speeches, sharing horror stories, giving practical advice, and discovering the growing demand for curated, heartfelt—or at least not catastrophic—public speaking at weddings. The tone is classic “Conan”: playful, irreverent, yet thoughtful, as the hosts and guest swap tales and tips from behind the scenes of the world’s “most stressful” public speaking occasions.
Keep it Short (04:29–06:19):
On Sincerity (06:31–07:59):
Avoiding a Roast Gone Wrong (07:59–10:49):
Collaboration (15:36–17:00):
Delivery Matters (18:04–19:52):
Tone and Content (19:52–20:34):
The episode is casual, funny, and brimming with the group’s signature chemistry. Conan’s jokes interweave with Brian’s real-world expertise, while Sona and Matt add their own officiant experiences and quips. The episode is equal parts practical advice, storytelling, and affectionate mockery of wedding tradition—offering listeners both laughs and genuinely useful guidance for surviving (and improving) the wedding toast.
This episode of “Conan O’Brien Needs a Friend” dissects the art and pitfalls of wedding speeches with humor and honesty. The hosts, alongside guest Brian, share disastrous tales, practical tips, and the importance of sincerity and brevity—reminding listeners that the best speeches honor the couple and delight the audience, without ever overstaying their welcome.