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Today Sales Toolkit is learning from Jackie Burtch, with Burtch Designs as she shares her journey over the last 3 months and how she was able to double her revenue.

Key Takeaways:

Jackie's business 4 years ago served a different purpose than what she wants it to do for her now. Her steadfast and calming nature has allowed Jackie to appreciate the gifts of her business during each phase but is now wanting to take it to the next level.

Jackie helps female entrepreneurs build thoughtful brands through strategic design. After almost 10 years of corporate design, she started Burtch Designs to help women build their dream brands and has collaborated with over 30 different brands in the last four years.

Why did you start Burtch Designs?

I started Burtch Designs to have more flexibility as I started my family. It was important to me to continue to work but in a more sustainable and fulfilling way. I was also seeking more creativity than my corporate job at the time allowed.

What are some common challenges you’ve encountered in your field?

One primary challenge I face with potential customers is sticker shock. I think on the surface, a lot of people come to me expecting a handful of logo options in a week or so – but once we talk through the details of what is included in a strategy session and how I present just one, thoughtful logo option they have a better understanding of why I price my services the way I do.

What made you realize or when did you realize you may benefit from a sales coach?

After listening to Gwen’s episode on the branding business school podcast, I had an ah-ha moment: I kept thinking I needed to hire someone for my business but I couldn't quite land on an area that felt the most necessary to hire for. So, I figured, if I can get my sales process buttoned up, more confident and more direct, that would be an ideal next step in this journey. It would also be a better investment than hiring someone at random without real clarity in how to continually get new clients.

In the Confident Sales Accelerator Framework or as you formally know it, the B3 framework (breaking belief barriers) I saw and felt you have a few moments- I’d love for you to share in your own words your journey so far.

I’ve learned more about sales in general, how to confidently approach new inquiries, strategies on how to follow up and how to highlight the things I do that help get my clients the outcome they want

I really love having someone hold me accountable through this process and push me to get uncomfortable and try something new – It’s easy to stick with the ‘it’s worked for me thus far so why change it now’ method, but trying out the two-call method and creating a sales deck to actually show my clients our steps in working together has helped me lead the conversation and be more confident in the true advantage of working with me

I loved working on the feature, benefit and advantage document with you - It was a real eye opener into actually connecting everything I do behind the scenes that helps support the design decisions I make for my clients

I’ve learned to lead the conversation in a discovery call rather than showing up with just a few questions and allowing the client to ask a lot of questions and hope it works out!

CONNECT WITH GWEN:

2X Your Income NOW Free Sales Audit - CLICK HERE

Connect with me on Insta- @GRITANDTENACITYCONSULTING

CONNECT WITH JACKIE

Visit my website: https://www.burtchdesigns.com/

Get on my email list for branding advice, tips and stories: https://www.burtchdesigns.com/subscribe

Follow me on Instagram: https://www.instagram.com/burtchdesigns

Consider booking an audit to see how your brand & website is or isn’t working for you: https://burtchdesigns.hbportal.co/public/657890f3419b31002723dbce/1-Invoice

HAVE A QUESTION? Ask it here and I will respond directly to you! Have a Question? Ask HERE