A conversation with Admired Leadership Executive Coach, Jordyn Kreshover, and Wes Bender from CRA | Admired Leadership, exploring why the same four words - "come into my office" - can create completely different experiences depending on how a leader shows up. Drawing from communication research, the 2008 auto industry bailout hearings, and a recent client coaching example on delivering promotion news, this session reveals that every message a leader sends is simultaneously doing three things: advancing a task, projecting an identity, and signaling something about the relationship. Most leaders only plan for one. Jordyn provides a practical framework for becoming a strategic communicator who designs all three signals intentionally rather than leaving two of them entirely up to chance.