In this episode of Construction Disruption, host Todd Miller from Isaiah Industries and co-host Ryan Bell engage in an insightful conversation with Ashley Moss, owner and president of MRS Roof Pros in Greenville, South Carolina. This episode delves into Ashley's unique journey into the roofing industry, the challenges, and the innovative approaches of her female-led roofing company.

Ashley shares her transformation from an HR assistant to an organizational development specialist, ultimately leading to the creation of MRS Roof Pros in 2025. The discussion explores how Ashley's company differentiates itself by adopting a design-build approach to roofing, focusing on customer partnerships, and using technology to enhance the sales process. From bringing an interior designer’s touch to incorporating customer trust, Ashley’s journey offers a fresh and inspiring perspective on the roofing industry.

Timestamps

00:00 Introduction to Construction Disruption

01:08 Exploring Design-Build Approach in Roofing

01:35 Introducing Ashley Moss of MRS Roof Pros

02:39 Ashley's Journey into Roofing

06:01 Reimagining the Roofing Process

09:47 Challenges in the Roofing Industry

12:33 Future Plans for MRS Roof Pros

15:37 The In-Home Sales Process

21:26 Product Selection and Technology

23:05 Technological Advances in Roofing

23:33 Female Perspective in a Male-Dominated Industry