Struggling to figure out the perfect niche for your consulting or coaching?

You won’t be after you tune into this episode of the Consulting Matters podcast!

In this episode, I’m taking you behind the scenes of my brand positioning process and sharing the four questions I ask every client to help them discover their niche fast – without the spin or second-guessing.

I’ll reveal to you why trying to answer, “What’s my niche?” directly rarely works, why all the time you’ve spent with AI trying to get clarity is leaving you more confused, and what you should be asking yourself and doing instead.

Ready for a more strategic approach to clarifying your niche, while addressing the very fears of choosing the wrong direction or limiting yourself? Tune in now!

What you’ll discover in this episode:

What a niche actually is and what you need to know before trying to figure out yours
Why figuring out your niche is so much harder than people make it sound, and the three reasons so many consultants and coaches stay stuck.
The #1 strategy and mindset shift that changes everything when you're choosing a niche that helps you stand out.
Why no one hires a consultant or coach because they want a consultant or coach, and what they're really looking for instead.
Simple research strategies that will help you stop guessing and uncover what your ideal clients truly want and need

WHERE TO DIVE IN

0:00 – Struggling to find your niche?
0:22 – Welcome to Consulting Matters
4:47 – Q1: What your niche actually is
7:09 – The "spotlight" mistake everyone makes
9:23 – Why AI can't nail your brand position
14:04 – Q2: Defining your ideal client
21:09 – Q3: The context for your help (the big one)
25:42 – Q4: Filling the market gap
27:57 – Recap and final takeaways

NEXT STEPS

Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified.

If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

MORE RESOURCES FOR YOU

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!