Is your consulting or coaching designed around what you’re best at, love doing, and what people actually want to pay you for?

Today, we are talking about one of my favorite topics and one of the best parts of my brand positioning and messaging strategy.

I really love the work I do with my clients, and it’s what we're gonna discuss in this episode of Consulting Matters… discovering your best-at-strengths.

Specifically, how to mine and monetize them, which isn't just about making you happier…

It's to make you more productive, more profitable, and best of all, instantly stand out in the crowded consulting and coaching marketplace.

Tune in to discover:

What best-at-strengths are (and how they aren’t just things you’re good at)
Why your best- at-strengths are incredibly hard to see, value, and appreciate
How taking your “best-at-strengths seriously will change both your client’s life and your own
The steps you can take now to start the process of mining and then monetizing what ultimately brings your clients the most value and you the most joy

Where to dive in:

00:00 — Intro: Are You Building Around Your Real Strengths?

02:36 — What “Best At” Strengths Actually Are (and Aren’t)

07:20 — How to Know You’re Operating in Your Zone of Genius

09:42 — Why Your Real Strengths Are So Hard to See

18:51 — Why Taking Your Strengths Seriously Changes Everything

23:35 — How Betsy Used Her Strengths to Pivot Her Business

28:18 — Why Your Strengths Are Your True Differentiator

30:42 — How to Mine and Monetize Your Best Strengths

37:32 — Final Reflection + Action Steps

Next Steps:

Pay attention – to your best days at work, to the compliments you below off
Take seriously what you uncover
And of course, work with me to help you package your strengths, along with your expertise and passion into a brand strategy that positions you for the clients and opportunities you’re ready for. Book a call and let’s chat.

Other episodes you may enjoy:

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services