I am super excited to introduce my brand-new "Where Are They Now?" series on the Consulting Matters podcast, and I could not have picked a better first guest.

You've heard me talk about Denise Musselwhite before. I chose her to kick off this series because I love her story. She found clarity on her purpose as an executive development coach for diverse leaders in tech, and that clarity fast-tracked her profits and got her fully booked faster than even she planned for.

Which, of course, created the happiest of problems: how do you scale success your way?

Tune in to discover why brand and messaging clarity isn't just one of the things you do to grow your business, it's THE thing that accelerates and sustains your success, how Denise is solving the happy problem of scaling on her own terms, and her powerful approach to tracking progress using metrics that go way beyond the financials.

In this episode, you'll hear:

How Denise went from working in the business to CEO in year three
How getting fully booked led to figuring out scale on her own terms
The KPI system that tracks more than just money
The 5-15 Tool that changed the way she runs her business
Outsourcing strategically while keeping what she loves
Scaling success her way — what it really looks like

Where To Dive In

3:34 Denise's origin story and why she couldn't unsee it

10:16 The watershed moment that unlocked the leap

20:08 Fully booked and figuring out scale

27:43 The KPI system that tracks more than money

37:20 Year three: from "in the work" to CEO

38:43 Scaling success your way 43:31 Outsourcing strategically (and keeping what you love)

53:04 The 5-15 Tool

54:18 Building your personal board of directors

Next Steps

Start tracking your own full-picture KPIs this week… not just revenue, but everything that makes you your best self. Think gym, family time, meals cooked, whatever keeps you at your best.
Grab Denise's 5-15 Tool for a simple weekly check-in framework you can start using right away. https://www.denisemusselwhite.com/
Ready to get the kind of clarity that Denise credits for her success? Work with me on your brand positioning and messaging, and take your first steps toward building a consulting business that works on your terms. https://www.betsyjordyn.com/services

Other episodes you may enjoy:

About the guest: Denise Musselwhite is a board-certified executive coach, speaker, and strategist who spent 25 years in tech — often as one of the only Latinas in the boardroom. Through her company Tech & Thrive, she helps women and diverse professionals break through the hidden barriers holding them back so they can step into leadership, land the roles they deserve, and build careers that actually fit their lives.

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services