Are you living your purpose in your business? I brought on Kevin McCarthy to Consulting Matters to talk about purpose! He literally wrote the book on-purpose. Discover what purpose truly is so you can align your business with why you're here and what you're meant to do as a consultant, coach, or business owner. Tune in to hear:

What most of us don't understand about purpose (and how it's keeping us from living ours)
Why so many of us struggle to know our purpose
The benefits of discovering purpose and aligning it with your work

Where To Dive In

00:00 – Welcome + What Does It Mean to Be "On-Purpose"?
04:08 – Defining Purpose, Vision, Mission, and Values
12:21 – Why Passion Is Often Connected to Pain and Purpose
17:20 – How Our Life Experiences Reveal the Work We're Meant to Do
21:28 – Kevin's Two-Word Purpose Framework and Betsy's "Awakening Worth"
35:48 – Kevin's Purpose: Liberating Greatness
39:23 – The Biggest Trap Consultants and Coaches Face
44:21 – Purpose-Driven vs. Purpose-Called
51:23 – How to Connect with Kevin and Discover Your Purpose

Next Steps

1. Discover Your Purpose with Kevin McCarthy
Visit Kevin's websites at OnPurpose.com and OnPurpose.me to explore his books, purpose resources, and two-word purpose assessment. If today's conversation resonated with you, I highly recommend taking the assessment and spending some time reflecting on what it reveals about your unique calling and how you're meant to serve.

2. Build a Brand That Reflects Your Purpose
One of my biggest takeaways from this conversation is that purpose isn't just personal; it's strategic. If you're a consultant, coach, speaker, or thought leader, I'd love to help you uncover what makes your work uniquely valuable and translate that into clear positioning, messaging, and marketing. Together, we'll identify where your experience, strengths, story, and purpose intersect so you can attract the clients you're truly meant to serve. Book a call here.

3. Identify Where You're Playing Small
Take a few minutes this week to ask yourself: Where am I operating from obligation instead of alignment? What would change if I organized my business around my purpose instead of around what's expected? Sometimes the next breakthrough begins with a single honest question.

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About my guest: Kevin W. McCarthy is a bestselling author, business strategist, and widely recognized authority on purpose and leadership. As the founder and Chief Leadership Officer of On-Purpose Partners, he has spent decades helping individuals, leaders, and organizations discover their purpose and align their work with what matters most. Kevin is the author of The On-Purpose Person and The On-Purpose Business Person, books that helped shape how many entrepreneurs and consultants think about purpose, meaning, and business strategy today. Through his writing, coaching, and speaking, Kevin continues to help people move beyond simply knowing their purpose to powerfully putting it to work. https://kevinwmccarthy.com/

About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Work with me: https://www.betsyjordyn.com/services