Struggling to figure out which consulting or coaching business to start?

If you're a mid-career professional with years of experience, strengths, and possibilities, it's not always obvious which direction is right.

In this episode of Consulting Matters, my client Deborah Masak shares what she's learned about transforming decades of corporate leadership experience into a consulting and coaching business built around the highest level of expertise she earned throughout her career. Together, we explore why so many experienced professionals unintentionally build businesses around an earlier version of themselves instead of giving themselves the promotion they've earned.

This conversation will show you how setting the intention to give yourself a promotion can fast-track your clarity and confidence, keep you from selling yourself short, and lead you to a business that reflects who you've become, not just what you've done.

What you’ll discover in this episode:

Why building your consulting or coaching business should feel like a promotion, not a return to work you've already outgrown.
How to navigate the messy middle of finding clarity in the right direction and positioning
Why choosing one clear area of expertise is more powerful than trying to build a business around everything you've done.
How to create compelling offers that monetize your strengths to help your clients solve their problems and achieve their goals.
Why getting your professionally designed website done is about more than looking legitimate. It's the confidence you need to fully step into your identity as a business owner.

WHERE TO DIVE IN

01:11 – Deborah's background & how she met Betsy
02:03 – 30 years in corporate L&D, why she wanted out
07:46 – Finding clarity: testing different business directions
16:08 – Trusting the process through the uncertainty
21:30 – Why we undervalue our newest skills vs. our past selves
34:36 – Deborah's offer: elevating L&D as a measurable driver
36:45 – Quick plug: Betsy & Deborah's joint ROI partnership
40:28 – Building the website & brand messaging
45:09 – The photo shoot "moment of truth"
48:46 – AI vs. human copywriting
54:49 – Deborah's closing advice
56:19 – Where to find Deborah

NEXT STEPS

Thanks for listening. New episodes drop every Wednesday. Make sure you hit the follow button to get notified.

If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn

If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

Learn more about Deborah’s strategic coaching and measurement studies for L&D leaders (and how my team and I brought her brand positioning and messaging to life through copy, photos, and visuals)→ https://deborahmasak.com/

MORE RESOURCES FOR YOU

Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads

Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps me reach more consultants and coaches who need these insights and inspiration 🎙 Thanks for tuning in to Consulting Matters! See you next week!