Overcoming Messaging Challenges in SaaS

In this episode of Consulting Spotlight, host Michael Bernzweig welcomes Jed Morley from Backstory Branding. They discuss the importance of message market fit and how it can help SaaS companies achieve growth. Jed shares insights on strategic communication, brand strategy, and the process of aligning messaging with market needs. The conversation also covers the challenges of maintaining consistent messaging across different departments and the significance of brand narrative in scaling businesses.